{"id":4235,"date":"2020-09-10T12:34:02","date_gmt":"2020-09-10T12:34:02","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4235"},"modified":"2022-08-10T10:36:13","modified_gmt":"2022-08-10T08:36:13","slug":"diferenta-dintre-afiliati-si-influenceri","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/diferenta-dintre-afiliati-si-influenceri\/?lang=ro","title":{"rendered":"Diferen\u021ba dintre afilia\u021bi \u0219i influenceri"},"content":{"rendered":"\n

Dac\u0103 ai ajuns la acest articol, cu siguran\u021b\u0103 te-ai \u00eentrebat care este diferen\u021ba dintre afilia\u021bi \u0219i influenceri<\/strong>!<\/p>\n\n\n\n

Affiliate Marketing<\/strong> \u0219i Influencer Marketing<\/strong> sunt dou\u0103 concepte folosite \u00een mod constant de c\u0103tre branduri, creatori de con\u021binut \u0219i profesioni\u0219tii din agen\u021biile digitale \u0219i de media. \u00centre ele exist\u0103 diferen\u021be majore, iar pentru o mai bun\u0103 \u00een\u021belegere a lor, am ales s\u0103 detaliem mai jos cele mai importante informa\u021bii despre afilia\u021bi vs influenceri.<\/strong><\/p>\n\n\n\n

Ce este Affiliate Marketing \/ Marketingul Afiliat?<\/strong><\/h2>\n\n\n\n
\"Ce<\/figure>\n\n\n\n

Marketing afiliat este o form\u0103 de digital marketing care se bazeaz\u0103 pe colaborarea \u00eentre companii \u0219i creatori de con\u021binut (afilia\u021bi).<\/strong> Cei din urm\u0103 men\u021biona\u021bi sunt cei care c\u00e2\u0219tig\u0103 comision din v\u00e2nz\u0103rile aduse prin propriile canale media. <\/strong><\/p>\n\n\n\n

Pentru afilia\u021bi, Affiliate Marketing e un mod de a-\u0219i monetiza traficul online prin v\u00e2nz\u0103rile pe care le genereaz\u0103. Acest lucru se face prin crearea \u0219i postarea de link-uri personalizate<\/strong>. Link-urile trimit vizitatorii interesa\u021bi c\u0103tre site-uri (\u00een general magazine online) de unde ace\u0219tia pot cump\u0103ra produsele promovate.<\/strong><\/p>\n\n\n\n

Istoria marketingului afiliat este una lung\u0103, \u00eencep\u00e2nd cu anul 1989 (conform platformei MoreNiche<\/span><\/span><\/a>). Se pare c\u0103 William J. Tobin este cel care a venit primul cu acest concept \u0219i cu un program de afiliere dedicat. <\/p>\n\n\n\n

Cinci ani mai t\u00e2rziu a ap\u0103rut \u0219i programul de afiliere al Amazon<\/a><\/strong><\/span><\/span>. El func\u021bioneaz\u0103 \u0219i \u00een prezent \u0219i ofer\u0103 comisioane de p\u00e2n\u0103 la 10% din v\u00e2nz\u0103rile pe care le fac afilia\u021bii.<\/p>\n\n\n\n

Ce este Influencer Marketing?<\/strong><\/h2>\n\n\n\n
\"Ce<\/figure>\n\n\n\n

Influencer Marketing este o form\u0103 mai nou\u0103 a marketingului, utilizat\u0103 la nivel global. Reprezint\u0103 ac\u021biunea promo\u021bional\u0103 prin care un creator de con\u021binut (popular) promoveaz\u0103 un serviciu sau produs c\u0103tre comunit\u0103\u021bile lui\/ei. De cele mai multe ori, mesajul trimis este publicat pe conturile influencerului din Social Media: Instagram, YouTube, TikTok, blog etc.<\/strong><\/p>\n\n\n\n

Pentru mai multe informa<\/span><\/a>\u021b<\/span><\/a>ii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole.<\/span><\/a><\/span><\/strong><\/p>\n\n\n\n

Conform publica\u021biei Forbes, Influencer Marketingul a ap\u0103rut la \u00eenceputul anilor 2000, odat\u0103 cu primele forumuri, dar \u0219i cu blogurile \u0219i comunit\u0103\u021bile de brand.<\/p>\n\n\n\n

A\u0219adar, at\u00e2t afilia\u021bii, c\u00e2t \u0219i influencerii sunt creatori de con\u021binut digital. <\/p>\n\n\n\n

Iat\u0103 \u00eens\u0103 care sunt diferen\u021bele importante \u00eentre cele dou\u0103 tipuri de creatori:<\/p>\n\n\n\n

  1. Procesul de colaborare<\/strong><\/li><\/ol>\n\n\n\n

    C\u00e2nd vorbim despre Marketingul Afiliat, pentru a se realiza achizi\u021bia prin link-ul special creat, este nevoie de programe de Affiliate Marketing<\/strong>. Printre primele astfel de programe s-a aflat \u0219i cel creat de c\u0103tre Amazon, numit Amazon Associates<\/span><\/span><\/a>, lansat \u00een anul 1996.<\/p>\n\n\n\n

    \u00cen Influencer Marketing, pentru realizarea de campanii, este nevoie de canalele din Social Media ale influencerului<\/strong>, acesta fiind de cele mai multe ori \u0219i locul unde au loc campaniile cu branduri. Pot fi \u00eens\u0103 utilizate \u0219i conturile din Social Media ale brandului, pentru anun\u021barea colabor\u0103rii cu influencerul implicat \u00een campanie.<\/p>\n\n\n\n

    1. Scopul campaniei de promovare<\/strong><\/li><\/ol>\n\n\n\n

      \u00centr-o campanie de Marketing Afiliat se urm\u0103resc v\u00e2nz\u0103rile<\/strong>, pe c\u00e2nd \u00eentr-o campanie de Influencer Marketing focusul este de a crea brand awareness<\/strong>, prin comunicarea \u0219i expunerea pe care influencerul o ofer\u0103 brandului prin canalele sale din Social Media.<\/p>\n\n\n\n

      1. Tipul de monetizare<\/strong><\/li><\/ol>\n\n\n\n

        \u00cen cazul Affiliate Marketing, modul \u00een care creatorii de con\u021binut sunt pl\u0103ti\u021bi se face dup\u0103 fiecare achizi\u021bie pe care un cititor\/abonat o face printr-un link personalizat, rezultatul fiind faptul c\u0103 afilia\u021bii ob\u021bin un procent din fiecare v\u00e2nzare. <\/p>\n\n\n\n

        \u00cen general brandul pl\u0103te\u0219te afiliatul propor\u021bional cu v\u00e2nz\u0103rile generate, dup\u0103 ce se genereaz\u0103 fiecare v\u00e2nzare.<\/mark><\/h4>\n\n\n\n

        \u00cen cazul Influencer Marketing, veniturile sunt negociate \u0219i fixate din start, \u00een momentul \u00een care se porne\u0219te o campanie al\u0103turi de un brand. <\/p>\n\n\n\n

        \u00cen general se consider\u0103 c\u0103 brandul pl\u0103te\u0219te asocierea de imagine cu influencerul \u0219i produc\u021bia con\u021binutului sponsorizat, indiferent de rezultatele din v\u00e2nz\u0103rile generate de aceast\u0103 campanie.<\/mark><\/h4>\n\n\n\n

        Diferen\u021ba dintre afilia\u021bi \u0219i influenceri<\/strong>:<\/h2>\n\n\n
        \n
        \"Influenceri<\/figure><\/div>\n\n\n

        Concluzie:<\/strong><\/h2>\n\n\n\n

        Affiliate Marketing \u0219i Influencer Marketing sunt tactici de promovare diferite. Ele pot fi folosite \u00eempreun\u0103, dar trebuie urm\u0103rite scopurile lor complementare: Marketingul Afiliat urm\u0103re\u0219te v\u00e2nz\u0103rile, Influencer Marketing \u021binte\u0219te crearea de brand awareness.<\/strong><\/p>\n\n\n\n

        \"\"<\/a><\/figure>\n\n\n\n\n\n\n\n

        Resurse utile (ordine alfabetic\u0103)<\/strong>:<\/p>\n\n\n\n

        bigcommerce.com – Affiliate Marketing in 2020: What It Is and How You Can Get Started<\/span><\/span><\/a>
        blog.hubspot.com – Everything You Need to Know About Affiliate Marketing<\/span><\/span><\/a>
        forbes.com – 4 Myths About Affiliate Marketing You Need To Know<\/span><\/span><\/a>
        moreniche.com – A Brief History of Affiliate Marketing<\/span><\/a>
        neilpatel.com – Affiliate Marketing Made Simple: A Step-by-Step Guide<\/span><\/span><\/a>
        shopify.com.ng – Affiliate Marketing: How to Turn Product Recommendations Into Passive Income<\/span><\/span><\/a><\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

        Dac\u0103 ai ajuns la acest articol, cu siguran\u021b\u0103 te-ai \u00eentrebat care este diferen\u021ba dintre afilia\u021bi \u0219i influenceri! Affiliate Marketing \u0219i Influencer Marketing sunt dou\u0103 concepte folosite \u00een mod constant de c\u0103tre branduri, creatori de con\u021binut \u0219i profesioni\u0219tii din agen\u021biile digitale […]<\/p>\n","protected":false},"author":4,"featured_media":4547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,42,52],"tags":[],"class_list":["post-4235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-education","category-influencer-marketing"],"yoast_head":"\nDiferen\u021ba dintre afilia\u021bi \u0219i influenceri » MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 care este diferen\u021ba dintre afilia\u021bi \u0219i influenceri: de ce Affiliate Marketing \u0219i Influencer Marketing sunt dou\u0103 concepte diferite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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