{"id":4251,"date":"2020-09-10T12:32:16","date_gmt":"2020-09-10T12:32:16","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4251"},"modified":"2021-12-09T12:14:41","modified_gmt":"2021-12-09T10:14:41","slug":"ce-este-un-influencer","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro","title":{"rendered":"Ce este un influencer"},"content":{"rendered":"\n<p><strong>Influencerul este \u00een centrul ac\u021biunii atunci c\u00e2nd vorbim despre Influencer Marketing.<\/strong> El este cel care a \u0219i dat numele acestei noi ni\u0219e a marketingului folosit\u0103 la nivel global \u0219i aflat\u0103 \u00eentr-o continu\u0103 cre\u0219tere.<\/p>\n\n\n\n<p>Aceast\u0103 nou\u0103 abordare a marketingului s-a n\u0103scut datorit\u0103<strong> influencerilor.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dar ce este un Influencer?<\/h2>\n\n\n\n<p><strong>Un influencer este acel creator de con\u021binut care str\u00e2nge \u00een jurul lui comunit\u0103\u021bi mari<\/strong> datorit\u0103 con\u021binutului pe care \u00eel face \u0219i pe care mai apoi \u00eel posteaz\u0103 pe propriile canale din Social Media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce sunt comunit\u0103\u021bile?<\/h2>\n\n\n\n<p><strong>Comunit\u0103\u021bile sunt reprezentate de utilizatorii din mediul online<\/strong> care urm\u0103resc activitatea influencerilor \u0219i care pe parcurs \u00eencep s\u0103 aib\u0103 \u00eencredere \u00een valorile pe care le au ei \u0219i la recomand\u0103rile pe care le fac.<\/p>\n\n\n\n<p>Datorit\u0103 cre\u0219terii num\u0103rului de utilizatori din Social Media, a crescut \u0219i num\u0103rul comunit\u0103\u021bilor, respectiv a persoanelor care urm\u0103resc creatori de con\u021binut \u0219i astfel s-a dezvoltat (\u0219i se dezvolt\u0103 \u00een continuare) \u0219i ni\u0219a Influencer Marketing.<\/p>\n\n\n\n<p><strong>Aceast\u0103 ni\u0219\u0103 se estimeaz\u0103 c\u0103 va ajunge \u00een 2022 la 15 miliarde de dolari<\/strong>, conform <a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.businessinsider.com\/influencer-marketing-report\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\">Business Insider<\/span><\/a>. <\/p>\n\n\n\n<p>Fiind vorba despre o industrie aflat\u0103 \u00eentr-o continu\u0103 cre\u0219tere, avem \u0219i mai multe tipuri de influenceri, \u00eemp\u0103r\u021bi\u021bi dup\u0103 mai multe criterii.<\/p>\n\n\n\n<p>Conform agen\u021biei de comunicare Viral Access \u00een articolul postat pe <a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/medium.com\/@viralaccess\/the-different-types-of-influencers-c1b6a9c48507\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\">Medium<\/span><\/a>, <strong>influencerii se pot \u00eemp\u0103r\u021bi \u00een 3 feluri<\/strong>, pe care le folosim \u0219i noi \u00een cadrul platformei <a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/mocapp.net\/\" target=\"_blank\"><strong>MOCAPP<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cemp\u0103r\u021birea influencerilor<\/h2>\n\n\n\n<p><strong>Dup\u0103 categorii<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/12\/Categorii-influenceri-MOCAPP-1024x546.png\" alt=\"\" class=\"wp-image-7065\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>mega-influenceri (au peste 1 milion de urm\u0103ritori \u0219i sunt reprezenta\u021bi de c\u0103tre celebrit\u0103\u021bi; ex: Selena Gomez);<\/li><li>macro-influenceri (au \u00eentre 100.000 \u0219i 1 milion de urm\u0103ritori \u0219i majoritatea vin din online, av\u00e2nd un canal de YouTube; ex: Lilly Singh);<\/li><li>micro-influenceri (au \u00eentre 10.000 \u0219i 100.000 de urm\u0103ritori \u0219i sunt considera\u021bi drept exper\u021bi \u00een ni\u0219ele lor de c\u0103tre cei care \u00eei urm\u0103resc);<\/li><li>nano-influenceri (au \u00eentre 5.000 \u0219i 10.000 de urm\u0103ritori).<\/li><\/ul>\n\n\n\n<p><strong>Dup\u0103 t<strong>ipurile de influenceri<\/strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/09\/Tipuri-de-influenceri-MOCAPP-2020-2-1024x384.png\" alt=\"Tipuri de influenceri\" class=\"wp-image-4400\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>vloggeri \/ YouTuberi (sunt creatorii de con\u021binut care activeaz\u0103 \u00een general pe YouTube, cea mai mare \u0219i mai popular\u0103 platform\u0103 video din mediul online);<\/li><li>bloggeri (sunt posesorii de bloguri, care scriu pe diferite teme, despre diferite subiecte, \u00eentr-un stil personal);<\/li><li>podcasteri (sunt realizatorii de podcasturi, care fac episoade de podcast despre o anumit\u0103 ni\u0219\u0103, \u00een care discut\u0103 fie singuri, fie cu invita\u021bi).<\/li><\/ul>\n\n\n\n<p><strong>Dup\u0103 ni\u0219ele de con\u021binut<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/09\/Nise-continut-influenceri-MOCAPP-2-1024x384.png\" alt=\"Ni\u0219e de con\u021binut influenceri\" class=\"wp-image-4402\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>beauty (cea popular\u0103 ni\u0219\u0103 din Influencer Marketing \u00een 2020);<\/li><li>fashion<\/li><li>c\u0103l\u0103torii<\/li><li>s\u0103n\u0103tate<\/li><li>food and beverage<\/li><li>antreprenoriat<\/li><li>gaming<\/li><li>auto<\/li><li>parenting etc.<\/li><\/ul>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.mocapp.net\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole.<\/span><\/a><\/span><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"blog-post noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-2-pentru-Blog-MOCAPP-1024x512.png\" alt=\"\" class=\"wp-image-5066\"\/><\/a><\/figure><\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<p><strong>Resurse utile (\u00een ordine alfabetic\u0103)<\/strong>:<\/p>\n\n\n\n<p><sub><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.activecampaign.com\/es\/glossary\/influencer\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-very-dark-gray-color\">activecampaign.com &#8211; Influencer<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\"><span style=\"text-decoration: underline;\">blog.hootsuite.com &#8211; Influencer Marketing Guide: How to Work With Social Media Influencers<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/buffer.com\/library\/influencer-marketing\/\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-very-dark-gray-color\">buffer.com &#8211; How to Get Your Ideas to Spread with Influencer Marketing<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/influencermarketinghub.com\/what-is-an-influencer\/\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-very-dark-gray-color\">influencermarketinghub.com &#8211; What is an Influencer?<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/sproutsocial.com\/glossary\/influencer\/\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\"><span style=\"text-decoration: underline;\">sproutsocial.com &#8211; Influencer<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wired.com\/story\/what-is-an-influencer\/\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\"><span style=\"text-decoration: underline;\">wired.com &#8211; The WIRED Guide to Influencers<\/span><\/span><\/a><br><a aria-label=\"undefined (se deschide \u00eentr-o fil\u0103 nou\u0103)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.grouphigh.com\/blog\/what-is-an-influencer\/\" target=\"_blank\"><span class=\"has-inline-color has-very-dark-gray-color\"><span style=\"text-decoration: underline;\">www.grouphigh.com &#8211; What is an Influencer?<\/span><\/span><\/a><\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencerul este \u00een centrul ac\u021biunii atunci c\u00e2nd vorbim despre Influencer Marketing. El este cel care a \u0219i dat numele acestei noi ni\u0219e a marketingului folosit\u0103 la nivel global \u0219i aflat\u0103 \u00eentr-o continu\u0103 cre\u0219tere. Aceast\u0103 nou\u0103 abordare a marketingului s-a n\u0103scut [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,42,52],"tags":[],"class_list":["post-4251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-education","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce este un influencer &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Ce este un influencer - cum \u00eel definim \u0219i cum \u00eemp\u0103r\u021bim influencerii \u00een func\u021bie de categorii, tipuri, dar \u0219i ni\u0219e de con\u021binut.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/\" \/>\n<link rel=\"next\" href=\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce este un Influencer\" \/>\n<meta property=\"og:description\" content=\"Ce este un influencer - cum \u00eel definim \u0219i cum \u00eemp\u0103r\u021bim influencerii \u00een func\u021bie de categorii, tipuri, dar \u0219i ni\u0219e de con\u021binut.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T12:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-09T10:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/09\/Ce-este-un-Influencer-MOCAPP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2050\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Livia Iusan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro\"},\"author\":{\"name\":\"Livia Iusan\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad\"},\"headline\":\"Ce este un influencer\",\"datePublished\":\"2020-09-10T12:32:16+00:00\",\"dateModified\":\"2021-12-09T10:14:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/09\/Ce-este-un-Influencer-MOCAPP.png\",\"articleSection\":[\"Editorials\",\"Education\",\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro\",\"url\":\"https:\/\/mocapp.net\/blog\/ce-este-un-influencer\/?lang=ro\",\"name\":\"Ce este un influencer &#187; 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