{"id":4258,"date":"2020-09-10T12:51:30","date_gmt":"2020-09-10T12:51:30","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4258"},"modified":"2022-08-10T10:36:43","modified_gmt":"2022-08-10T08:36:43","slug":"statistici-surprinzatoare-despre-puterea-influencerilor-in-2020","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/statistici-surprinzatoare-despre-puterea-influencerilor-in-2020\/?lang=ro","title":{"rendered":"Statistici surprinz\u0103toare despre puterea influencerilor \u00een 2020"},"content":{"rendered":"\n

Am f\u0103cut un top al celor mai surprinz\u0103toare statistici despre puterea influencerilor \u00een 2020<\/strong>! Iat\u0103 c\u00e2teva lucruri mai pu\u021bin \u0219tiute despre industria Influencer Marketing \u0219i despre puterea influencerilor de a aduce schimbare.<\/p>\n\n\n\n

Statistici surprinz\u0103toare despre puterea influencerilor<\/strong>:<\/h2>\n\n\n\n

1. Instagram este cea mai utilizat\u0103 platform\u0103 pentru crearea de campanii \u00een Influencer Marketing<\/strong>.<\/mark><\/h2>\n\n\n\n

Instagram r\u0103m\u00e2ne cel mai utilizat canal Social Media pentru realizarea de campanii cu Influenceri. Acest rezultat vine ca urmare a faptului c\u0103 Instagram are \u00een prezent peste un miliard de conturi active \u00een fiecare lun\u0103, din ce \u00een ce mai mul\u021bi influenceri prezen\u021bi pe platform\u0103, dar \u0219i a faptului c\u0103 platforma ofer\u0103 cele mai bune rezultate c\u00e2nd vine vorba despre ni\u0219a Influencer Marketing. (surs\u0103 1<\/span><\/a>; surs\u0103 2<\/span><\/a>)<\/p>\n\n\n\n

Instagram ofer\u0103 din ce \u00een ce mai multe metode de a crea con\u021binut pentru influenceri. Cea mai nou\u0103 \u00een momentul public\u0103rii articolulul este Instagram Reels. Ea le permite influencerilor s\u0103 creeze \u0219i s\u0103 posteze videoclipuri cu o durat\u0103 de 15 secunde, precum pe TikTok. (surs\u0103<\/span><\/a>)<\/p>\n\n\n\n

2. 69% din bugetul brandurilor pentru campaniile cu influenceri merg la creatorii de pe Instagram.<\/span><\/strong><\/h2>\n\n\n\n

Tot datorit\u0103 cre\u0219terii constante pe care o are Instagram, anul 2020 este \u0219i cel \u00een care 69% din bugetele brandurilor dedicate ni\u0219ei Influencer Marketing vor ajunge la creatorii de pe Instagram (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

3. Con\u021binutul video este cel mai scump tip de con\u021binut creat de c\u0103tre un influencer. <\/span><\/strong><\/h2>\n\n\n\n

Acest lucru se \u00eent\u00e2mpl\u0103 atunci c\u00e2nd vine vorba despre o colaborare cu un brand (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

4. Creatorii de top de pe TikTok pot lua \u00eentre 50,000 \u0219i 150,000 de dolari pentru o colaborare de succes cu un brand.<\/span><\/strong><\/h2>\n\n\n\n

Creatorii de top de pe TikTok, mai exact de pe platforma care a v\u0103zut cea mai mare cre\u0219tere din ultima vreme, pot face \u00eentre 50,000 de dolari \u0219i 150,000 de dolari pentru o colaborare de succes cu un brand (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

5. 6 din 10 adolescen\u021bi prefer\u0103 s\u0103 primeasc\u0103 sfaturi de la influenceri, nu de la celebrit\u0103\u021bi<\/strong>.<\/mark><\/h2>\n\n\n\n

6 din 10 adolescen\u021bi spun c\u0103 prefer\u0103 s\u0103 primeasc\u0103 sfaturi de la influenceri, nu de la celebrit\u0103\u021bi. Influencerii sunt mult mai apropia\u021bi de adolescen\u021bi dec\u00e2t celebrit\u0103\u021bile, prin subiectele pe care le abordeaz\u0103, con\u021binutul pe care \u00eel posteaz\u0103, dar \u0219i prin r\u0103spunsurile pe care le ofer\u0103 urm\u0103ritorilor lor, spre deosebire de celebrit\u0103\u021bi care de cele mai multe ori nu p\u0103streaz\u0103 leg\u0103tura cu cei care \u00eei urm\u0103resc, inclusiv cu adolescen\u021bii (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

6. 40% dintre utilizatorii din Social Media au cump\u0103rat un produs online promovat de un influencer<\/strong>.<\/mark><\/h2>\n\n\n\n

Ceea ce i-a determinat pe utilizatori s\u0103 cumpere din online a fost faptul c\u0103 acel produs a fost folosit de c\u0103tre un influencer pe unul sau mai multe dintre canale din Social Media. Decizia de cump\u0103rare a fost luat\u0103 astfel mult mai u\u0219or, datorit\u0103 \u00eencrederii pe care utilizatorul o are fa\u021b\u0103 de influencer (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

7. Totodat\u0103, 60% din utilizatorii de Instagram sus\u021bin c\u0103 descoper\u0103 noi produse direct prin intermediul aplica\u021biei (<\/span>surs\u0103<\/span><\/a>). <\/span><\/strong><\/h2>\n\n\n\n

<\/p>\n\n\n\n

8. Influencerii sus\u021bin cauze care au un impact global major<\/strong>.<\/mark><\/h2>\n\n\n\n

2020 este un an complicat pentru \u00eentreaga planet\u0103, din cauza pandemiei care s-a declan\u0219at la finalul anului trecut. C\u00e2teva luni mai t\u00e2rziu a urmat \u0219i moartea lui George Floyd, un afro-american de culoare ucis de mai mul\u021bi poli\u021bi\u0219ti albi, fapt care a scos o mul\u021bime de oameni \u00een strad\u0103. Astfel din dorin\u021ba de a nu se mai \u00eent\u00e2mpla astfel de nedrept\u0103\u021bi, influenceri precum LeBron James au \u00eenceput s\u0103 se implice \u0219i s\u0103 trag\u0103 un semnal de alarm\u0103 (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

9. S-a lansat American Influencer Council, prima asocia\u021bie dedicat\u0103 influencerilor<\/strong>.<\/mark><\/h2>\n\n\n\n

Datorit\u0103 amplorii pe care ni\u0219a de Influencer Marketing o are \u00een prezent la nivel global, \u00een Statele Unite ale Americii s-a creat \u0219i prima asocia\u021bie f\u0103cut\u0103 de influenceri special pentru influenceri (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

\u0218i organismul de stat al Statelor Unite ale Americii care supravegheaz\u0103 publicitatea, Federal Trade Commission (FTC) a realizat un ghid de bune practici pentru campaniile din social media cu Influenceri<\/strong> (surs\u0103<\/span><\/a>).<\/p>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole.<\/span><\/a><\/span><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n\n\n\n\n

Resurse utile (ordine alfabetic\u0103)<\/strong>:<\/p>\n\n\n\n

digitalmarketinginstitute.com – 20 Influencer Marketing Statistics that Will Surprise You<\/span><\/a>
Influencer Marketing 2019 – statistici surprinz\u0103toare despre puterea influencerilor<\/span><\/span><\/a>
Influencer Marketing 2018 – 15 statistici surprinz\u0103toare despre puterea influencerilor<\/span><\/span><\/a>
influencermarketinghub.com – The State of Influencer Marketing 2020: Benchmark Report<\/span><\/a>
Influencer Marketing Trends that will Dominate in 2020 [Infographic]<\/span><\/span><\/a>
The State of Influencer Marketing 2020<\/span><\/a>
<\/sub><\/p>\n","protected":false},"excerpt":{"rendered":"

Am f\u0103cut un top al celor mai surprinz\u0103toare statistici despre puterea influencerilor \u00een 2020! Iat\u0103 c\u00e2teva lucruri mai pu\u021bin \u0219tiute despre industria Influencer Marketing \u0219i despre puterea influencerilor de a aduce schimbare. Statistici surprinz\u0103toare despre puterea influencerilor: 1. Instagram este […]<\/p>\n","protected":false},"author":4,"featured_media":4549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-4258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"\nStatistici surprinz\u0103toare despre puterea influencerilor \u00een 2020 » MOCAPP<\/title>\n<meta name=\"description\" content=\"Statistici surprinz\u0103toare despre puterea influencerilor \u00een 2020: c\u00e2teva lucruri pe care nu le \u0219tiai despre Influencer Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/statistici-surprinzatoare-despre-puterea-influencerilor-in-2020\/\" \/>\n<link rel=\"next\" 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