{"id":4688,"date":"2020-09-30T18:25:23","date_gmt":"2020-09-30T16:25:23","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4688"},"modified":"2022-08-10T10:51:41","modified_gmt":"2022-08-10T08:51:41","slug":"costul-campanie-cu-influenceri","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/costul-campanie-cu-influenceri\/?lang=ro","title":{"rendered":"Care este costul unei campanii cu influenceri"},"content":{"rendered":"\n

Probabil cea mai des folosit\u0103 \u00eentrebare \u00een Influencer Marketing<\/strong> este referitoare la bugete: care este costul unei campanii cu influenceri?<\/strong><\/p>\n\n\n\n

\u0218tii acel moment c\u00e2nd vezi un produs nou, \u00ee\u021bi place modul \u00een care este prezentat, are tot ce ai visat, \u00eens\u0103 nu \u0219tii care este pre\u021bul?<\/p>\n\n\n\n

La fel se \u00eent\u00e2mpl\u0103 \u0219i \u00een Influencer Marketing! Influencerii sunt pe val, con\u021binutul pe care \u00eel fac \u00een online este de calitate \u0219i str\u00e2nge multe aprecieri \u0219i comentarii. Din acest motiv diferite branduri doresc s\u0103 se asociere cu ace\u0219ti influenceri.<\/p>\n\n\n\n

\u00cens\u0103 costul colabor\u0103rii este de cele mai multe ori o necunoscut\u0103. Astfel c\u0103 \u00eentrebarea \u201eCare este costul unei campanii cu influenceri?\u201d a fost \u0219i este \u00een continuare pe buzele multora.<\/p>\n\n\n\n

R\u0103spunsul pe scurt este c\u0103… nu exist\u0103 un cost care s\u0103 fie la fel pentru to\u021bi influencerii.<\/p>\n\n\n\n

R\u0103spunsul complex va fi dezvoltat \u00een acest articol, pentru c\u0103 implic\u0103 mai multe variabile de care e bine s\u0103 \u021binem cont c\u00e2nd vrem s\u0103 colabor\u0103m cu un influencer.<\/p>\n\n\n\n

Variabile vitale pentru a calcula costul unei campanii cu influenceri<\/h2>\n\n\n\n\n\n\n\n

Prima variabil\u0103 este afinitatea.<\/mark><\/h2>\n\n\n\n
\"Afinitatea<\/figure>\n\n\n\n

Mai exact, afinitatea influencerului fa\u021b\u0103 de brand. Dac\u0103 influencerul apreciaz\u0103 \u0219i chiar folose\u0219te brandul care dore\u0219te s\u0103 colaboreze cu el, \u00eentreaga campanie va fi mult mai u\u0219or de realizat.<\/p>\n\n\n\n

Promovarea produsului sau serviciului va fi implicit mai natural\u0103. Influencerul deja cunoa\u0219te brandul, l-a folosit, are \u00eencredere \u00een el \u0219i \u00eel poate prezenta \u00een fa\u021ba comunit\u0103\u021bii sale mult mai simplu.<\/p>\n\n\n\n

Exemplu: MARILU x adidas Originals<\/strong><\/p>\n\n\n\n

\"Costul<\/a><\/figure>\n\n\n\n

Cea de-a doua variabil\u0103 este reach-ul.<\/mark><\/h2>\n\n\n\n
\"Reach<\/figure>\n\n\n\n

Dac\u0103 prima variabil\u0103 \u021bine de valorile brandului \u0219i ale influencerului, aceasta a doua face referire la statistici.<\/p>\n\n\n\n

Reach-ul pe care \u00eel are un influencer include num\u0103rul de aprecieri, de comentarii \u0219i share-uri pe care le ob\u021bine \u00een mod normal c\u00e2nd posteaz\u0103 o poz\u0103 nou\u0103 pe Instagram, un videoclip nou pe YouTube \u0219i nu numai.<\/p>\n\n\n\n

\u00centotdeauna ne-au fascinat cifrele, motiv pentru care sunt \u0219i ele foarte importante \u00een colaborarea dintre un influencer \u0219i un brand.<\/p>\n\n\n\n

Reach-ul unui influencer poate fi mai mare cu c\u00e2t notorietatea lui este, de asemenea, mai mare. Aici putem include \u0219i frecven\u021ba cu care posteaz\u0103 con\u021binut online.<\/p>\n\n\n\n

Exemplu: Bianca Adam x footshop<\/strong><\/p>\n\n\n\n

\"Costul<\/a><\/figure>\n\n\n\n

Cea de-a treia variabil\u0103 este reprezentat\u0103 de audien\u021be.<\/mark><\/h2>\n\n\n\n
\"Audien\u021be<\/figure>\n\n\n\n

Pentru ca o campanie s\u0103 fie eficient\u0103, ea trebuie s\u0103 ajung\u0103 prin intermediul influencerilor la audien\u021be relevante pentru brand.<\/p>\n\n\n\n

Audien\u021bele relevante sunt acelea care se \u00eencadreaz\u0103 \u00een caracteristicile pe care le are publicul \u021bint\u0103 al brandului \u0219i ai clien\u021bilor poten\u021biali pe care \u0219i-i dore\u0219te brandul prin campania cu influenceri.<\/p>\n\n\n\n

Atingerea audien\u021belor relevante \u00eenseamn\u0103 \u0219i c\u0103 alegerea influencerului sau a influencerilor din campanie a fost una bun\u0103.<\/p>\n\n\n\n

Exemplu: ALUZIVA x IKEA<\/strong><\/p>\n\n\n\n

\"Costul<\/a><\/figure>\n\n\n\n

Concluzia: nu exist\u0103 un calcul magic sau un pre\u021b fix pentru a defini costul unei campanii cu influenceri. Nici m\u0103car vreun tabel b\u0103tut \u00een cuie, cum g\u0103sim \u00een magazine. <\/mark><\/h2>\n\n\n\n
Dac\u0103 ar fi s\u0103 definim o \u201eformul\u0103”, ea nu poate fi considerat\u0103 un r\u0103spuns final ci mai mult un ghid care s\u0103 te ajute s\u0103 iei \u00een considerare mai multe criterii.<\/h5>\n\n\n\n

Florin Grozea (fondatorul MOCAPP) a propus urm\u0103torul algoritm care include variabilele men\u021bionate mai devreme \u0219i alte variabile noi precum Asocierea de Imagine, Livrabilele \u0219i Conversiile:<\/p>\n\n\n\n

COSTUL CAMPANIEI = Asociere de Imagine \/ Afinitate + Produs * Livrabile + Audien\u021be * Reach Relevant % [ + \/ – Conversii]<\/mark><\/h5>\n\n\n\n

Chiar \u0219i cunosc\u00e2nd acest algoritm, clien\u021bii care sunt interesa\u021bi s\u0103 lucreze cu influenceri va trebui s\u0103 apeleze la profesioni\u0219ti din Digital Marketing pentru a fi siguri c\u0103 aleg creatorii de con\u021binut potrivi\u021bi pentru nevoile lor de business \u0219i pentru bugetul dorit. Platformele de Influencer Marketing (cum este MOCAPP) ajut\u0103 profesioni\u0219tii s\u0103 evalueze rapid \u0219i corect variabilele de mai sus \u0219i s\u0103 estimeze corect costul unei campanii cu influenceri.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Vezi prezentarea acestui algoritm la Digital Marketing Forum 2019, pe blogul personal al lui Florin Grozea.<\/span><\/span><\/a><\/p>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole<\/span>.<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Probabil cea mai des folosit\u0103 \u00eentrebare \u00een Influencer Marketing este referitoare la bugete: care este costul unei campanii cu influenceri? \u0218tii acel moment c\u00e2nd vezi un produs nou, \u00ee\u021bi place modul \u00een care este prezentat, are tot ce ai visat, […]<\/p>\n","protected":false},"author":4,"featured_media":4690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-4688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"\nCare este costul unei campanii cu influenceri » MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 r\u0103spunsul la probabil cea mai des folosit\u0103 \u00eentrebare \u00een Influencer Marketing: care este costul unei campanii cu influenceri\" \/>\n<meta name=\"robots\" content=\"index, follow, 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