Reac\u021bii des \u00eent\u00e2lnite la finalul unei campanii cu influenceri:<\/p>\n\n\n\n
- \u201eNu am v\u00e2ndut c\u00e2t ne-am propus!\u201d<\/em><\/strong><\/li>
- \u201eTraficul nu a crescut semnificativ!\u201d<\/em><\/strong><\/li>
- \u201eOamenii au intrat pe site, dar nu prea au comandat.\u201d<\/em><\/strong><\/li>
- \u201eMesajul nu s-a viralizat.\u201c<\/em><\/strong><\/li><\/ul>\n\n\n\n
Acestea sunt c\u00e2teva dintre frazele pe care le aud deseori de la cei care fac campanii de marketing cu ajutorul influencerilor \u0219i nu au ob\u021binut rezultatele dorite. E ca-n dragoste, nu iese mereu perfect din prima. Dar din fiecare rela\u021bie \u00eenve\u021bi c\u00e2te ceva. <\/p>\n\n\n\n
Ce am \u00eenv\u0103\u021bat eu din 900 de campanii cu influenceri \u00een 7 ani? Am \u00eenv\u0103\u021bat c\u0103 facem deseori aceste gre\u0219eli: ne set\u0103m obiectivele gre\u0219it, alegem influencerii nepotrivi\u021bi, ne ia prin surprindere succesul.<\/p>\n\n\n\n\n\n\n\n
Voi explica fiecare gre\u0219eal\u0103 pe r\u00e2nd, \u00een acest articol.<\/strong><\/h3>\n\n\n\n
Ce e clar: Nu toat\u0103 lumea vinde tot ce are \u00een stoc ca urmare a colabor\u0103rii cu influencerii. <\/p>\n\n\n\n
Asta e vestea proast\u0103!<\/p>\n\n\n\n
Vestea bun\u0103 este c\u0103 bugetul \u0219i obiectivele pot fi setate realist \u0219i strategic, astfel \u00eenc\u00e2t s\u0103 fii \u0219i tu \u00een tab\u0103ra celor mul\u021bi \u0219i mul\u021bumi\u021bi. 91% dintre cei care au lucrat cu influenceri sunt satisf\u0103cu\u021bi de rezultate, spune un studiu realizat pe baza r\u0103spunsurilor unor speciali\u0219ti din \u00eentreaga lume, inclusiv Europa.<\/a><\/p>\n\n\n\n
Acela\u0219i studiu arat\u0103 c\u0103 cei care reu\u0219esc s\u0103 st\u0103p\u00e2neasc\u0103 mecanicile acestei industrii \u0219i folosesc influencer marketing-ul \u00een favoarea lor, c\u00e2\u0219tig\u0103 \u00een media 5.78 dolari pentru fiecare 1 dolar investit. De aproape \u0219ase ori! Sun\u0103 impresionant, nu-i a\u0219a?<\/p>\n\n\n\n
![\"\"](\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/10\/Screenshot-2020-10-11-at-15.23.34-1024x763.png\")
<\/figure>\n\n\n\nChiar dac\u0103 nu avem un studiu referitor exclusiv la pia\u021ba din Rom\u00e2nia, experien\u021ba \u00eemi spune c\u0103 un raport pozitiv este valabil pe toate pie\u021bele \u00een care social media este folosit la scar\u0103 larg\u0103. Iar \u00een Rom\u00e2nia, putem vorbi cu siguran\u021b\u0103 de consum mare de social media. Pe Facebook s-a dep\u0103\u0219it num\u0103rul de 11 milioane de conturi \u00een acest an (sursa<\/a>). <\/p>\n\n\n\n
De ce e\u0219ueaz\u0103 o campanie cu influenceri?<\/h2>\n\n\n\n
Care sunt cele 3 gre\u0219eli pe care \u0219i eu le-am f\u0103cut \u00een ultimii ani, \u0219i cum le po\u021bi ocoli?<\/strong><\/p>\n\n\n\n
1. Campanie cu influenceri f\u0103r\u0103 un obiectiv clar.<\/strong><\/h2>\n\n\n\n
“Nu am v\u00e2ndut c\u00e2t ne-am propus!”, <\/em>zice clientul.<\/p>\n\n\n\n
Dar ne-am fixat un obiectiv clar la startul campaniei? <\/p>\n\n\n\n
A fost un succes mare, mic sau deloc? De fapt, cum m\u0103sori succesul unei campanii? <\/p>\n\n\n\n
Primul pas, c\u00e2nd decizi dac\u0103 o campanie cu influenceri a avut succes sau a fost un e\u0219ec este raportarea la un obiectiv realist \u0219i m\u0103surabil. Ideal ar fi s\u0103 setezi un obiectiv SMART (acronim folosit des \u00een marketing):<\/p>\n\n\n\n
- Specific (lb. ro. Specific ).<\/li>
- Measurable (lb. ro. M\u0103surabil).<\/li>
- Achievable (lb. ro. Accesibil).<\/li>
- Relevant (lb. ro. Realist).<\/li>
- Time bound (lb. ro. \u00cencadrat \u00een Timp).<\/li><\/ul>\n\n\n\n
![\"\"](\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/10\/Smart-goals-shutterstock_1747758236-1024x536.jpg\")
Foto: Shutterstock<\/a><\/figcaption><\/figure>\n\n\n\n Hai s\u0103 aplic\u0103m obiectivul SMART pe un caz concret! <\/strong><\/h2>\n\n\n\n
Exemplu: <\/p>\n\n\n\n
Ai investit 250 de euro pentru un advertorial pe un blog care are 500 de cititori. Vrei s\u0103 vinzi ma\u0219ini de sp\u0103lat, dar e nerealist s\u0103 crezi c\u0103 aceast\u0103 campanie va ajuta compania ta s\u0103 v\u00e2nd\u0103 1000 de ma\u0219ini de sp\u0103lat. Nu este imposibil, dar este pu\u021bin probabil ca dintre cei 500 de cititori, to\u021bi s\u0103 acceseze site-ul t\u0103u \u0219i to\u021bi s\u0103 comande c\u00e2te 2 buc\u0103\u021bi din produsul t\u0103u. Eventual \u00een aceea\u0219i zi!<\/p>\n\n\n\n
Ce obiectiv po\u021bi \u00eens\u0103 s\u0103 \u00ee\u021bi propui?<\/em> <\/h2>\n\n\n\n
Po\u021bi s\u0103 \u00ee\u021bi propui ca dintre cei 500 de cititori, 100 s\u0103 intre pe site-ul t\u0103u \u00eentr-o s\u0103pt\u0103m\u00e2n\u0103, iar 2 s\u0103 cumpere un produs \u00een urm\u0103toarea lun\u0103. Astfel, dac\u0103 un produs v\u00e2ndut de tine cost\u0103 800 euro, iar profitul t\u0103u este de 150 euro pe bucat\u0103, ai reu\u0219it s\u0103 vinzi dou\u0103 produse investind 250 euro. Profitul t\u0103u este de 50 de euro. Po\u021bi \u00eenmul\u021bi cu 2 sau cu 10 sau cu 50 datele acestei situa\u021bii ipotetice ca s\u0103 \u00ee\u021bi creezi un scenariu realist, adaptat cererii pentru produsele tale, pre\u021bului lor, marjei de profit \u0219i pie\u021bei dintr-un moment dat.<\/p>\n\n\n\n
Bun, cum ajut\u0103 influencerul \u00eentr-o campanie de marketing? <\/strong><\/h2>\n\n\n\n
S\u0103 introducem \u00een ecua\u021bie \u0219i variabila \u201cinfluencerul<\/strong>\u201d. Problema dat\u0103 se schimb\u0103 radical dac\u0103 influencerul are o audien\u021b\u0103 potrivit\u0103 pentru produsul sau serviciul t\u0103u. Fie ne referim la demografice (uneori e important s\u0103 te adresezi doar femeilor sau doar b\u0103rba\u021bilor) sau la lifestyle (de exemplu, celor pasiona\u021bi de fitness). Cei 500 de utilizatori pot fi foarte valoro\u0219i pentru campania ta sau complet irelevan\u021bi. Voi detalia asta pu\u021bin mai jos. <\/p>\n\n\n\n
\u00cen concluzie, dac\u0103 \u021bi-ai propus s\u0103 faci un profit de 10.000 euro cu cei 250 euro investi\u021bi astfel, po\u021bi spune c\u0103 obiectivul nu a fost \u00eendeplinit, dar nici nu a fost realist. Din p\u0103cate, este genul de a\u0219teptare pe care \u0219i-o seteaz\u0103 mul\u021bi! Nu iau \u00een calcul numeroase aspecte care \u021bin de alegerea influencerului, abordarea campaniei sau contextul temporal. <\/p>\n\n\n\n
\u00cen online e la fel ca \u00eentr-un magazin \u00een care mul\u021bi intr\u0103, dar nu to\u021bi cump\u0103r\u0103 \u0219i oricum nu cump\u0103r\u0103 de to\u021bi banii din portofel.<\/strong><\/p>\n\n\n\n
Practic, NU<\/strong> este rezonabil s\u0103 te a\u0219tep\u021bi ca:<\/p>\n\n\n\n
- To\u021bi<\/strong> utilizatorii care urm\u0103resc un influencer s\u0103 dea click pe URL-ul afacerii tale.<\/li>
- To\u021bi<\/strong> utilizatorii care ajung pe pagina ta s\u0103 plaseze o comand\u0103.<\/li><\/ol>\n\n\n\n
Ce a\u0219tept\u0103ri este rezonabil s\u0103 ai? <\/strong><\/h2>\n\n\n\n
Dintre cei care au dezvoltat campanii cu influenceri<\/a> deja, majoritatea (34%) au fost interesa\u021bi de engagement, mai precis de num\u0103rul de click-uri. Al\u021bii au fost interesa\u021bi de reach (27%), adic\u0103 views sau impressions. Dac\u0103 la capitolul click-uri pare totul clar, de ce conteaz\u0103 reach-ul \u00eentr-o campanie cu influenceri \u00een mediul online?<\/p>\n\n\n\n
Un scenariu ideal ar ar\u0103ta a\u0219a: omul a v\u0103zut mesajul referitor la un magazin care vinde pantofi. A dat click \u0219i a comandat o pereche chiar atunci. Realitatea este c\u0103 nu a\u0219a arat\u0103 \u00eentotdeauna comportamentul unui utilizator, iar speciali\u0219tii \u00een marketing \u0219tiu asta. <\/p>\n\n\n\n
Cercet\u0103rile din domeniu au dezv\u0103luit procesul din spatele lu\u0103rii unei decizii de cump\u0103rare \u0219i c\u00e2t dureaz\u0103 el, de la un produs sau un serviciu la altul, \u00een func\u021bie de pre\u021b, func\u021bionalitate, sezonalitate \u0219i multe alte aspecte. Cu alte cuvinte, este important s\u0103 \u0219tii ce fel de produs sau serviciu promovezi \u00een campania ta, pentru a putea \u00een\u021belege ce motiveaz\u0103 cump\u0103r\u0103torul \u0219i cum s\u0103 \u00eel abordezi. <\/p>\n\n\n\n
Reach-ul poate fi foarte valoros pentru a transforma un utilizator \u00eentr-un cump\u0103r\u0103tor \u00eentr-un anumit interval de timp. <\/strong>S\u0103 \u00ee\u021bi cunoasc\u0103 brandul sau produsul poate fi primul pas \u00een c\u0103l\u0103toria spre \u00eencrederea lui \u0219i \u00een final c\u0103tre cump\u0103rare.<\/p>\n\n\n\n
Nu te gr\u0103bi s\u0103 spui c\u0103 ai avut o campanie f\u0103r\u0103 succes, dac\u0103 nu ai primit o comand\u0103 \u00een primele zile de la publicare. <\/em><\/p>\n\n\n\n
Dac\u0103 cite\u0219ti aceste r\u00e2nduri \u0219i e\u0219ti antreprenor, nu ai o experien\u021b\u0103 vast\u0103 de marketing \u0219i nu e\u0219ti sigur de abordarea ta, speciali\u0219tii MOCAPP te pot ajuta cu consultan\u021b\u0103, fie cre\u00e2nd o strategie sau d\u00e2nd feedback pe ceea ce \u021bi-ai propus. <\/strong><\/p>\n\n\n\n
![\"Campanii](\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/10\/organic-reach-shutterstock_1040622073-1024x768.jpg\")
<\/figure>\n\n\n\n2. Campanie cu influenceri nepotrivi\u021bi<\/strong><\/h2>\n\n\n\n
- Ai ales influenceri \u021bin\u00e2nd cont numai de num\u0103rul de urm\u0103ritori (followers), f\u0103r\u0103 s\u0103 te ui\u021bi la engagement, temele abordate sau la stil (tone of voice).<\/li>
- Ai ales influencerii f\u0103r\u0103 s\u0103 \u021bii cont de profilul urm\u0103ritorilor lor. Statisticile din spate pot fi surprinz\u0103toare! (\u0218i noi, la MOCAPP, le avem!<\/a>)<\/li><\/ul>\n\n\n\n
Noi la MOCAPP avem o vorb\u0103: Orice campanie cu influenceri bun\u0103 \u00eencepe cu un research bun.<\/p>\n\n\n\n
Despre research \u0219i alegerea influencerului, a\u0219 putea scrie zeci de articole. Uite, am mai scris, mai po\u021bi citi \u0219i asta: “Puterea influencerilor”<\/a>. <\/p>\n\n\n\n
Selectarea influencerilor potrivi\u021bi este cea mai mare provocare pe care o \u00eent\u00e2lnesc marketerii. <\/strong>67,7% au declarat asta, conform unui studiu citat de Business Wire<\/a>. Nu e de mirare c\u0103 2 din 3 spun asta av\u00e2nd \u00een vedere plaja imens\u0103 la care ne raport\u0103m \u00een 2020-2021. Zelist Monitor monitorizeaz\u0103 95,000 de bloguri active din Rom\u00e2nia. Pe Instagram erau peste 4,5 milioane de utilizatori \u00een septembrie 2020 (sursa NapoleonCat<\/a>). Dintre ace\u0219tia, mul\u021bi au numero\u0219i followers: statistica la nivel global arat\u0103 c\u0103 30% au \u00eentre 1,000 \u0219i 10,000, iar 36% au \u00eentre 10,000 \u0219i 100,000. <\/p>\n\n\n\n
Cum \u00eei selectezi deci pentru comunicarea cu publicul target al brandului t\u0103u? <\/p>\n\n\n\n
Afinitatea publicului cu produsul sau serviciul pe care \u00eel promovezi este una dintre cheile succesului.<\/strong><\/p>\n\n\n\n
Cifrele nu vorbesc de la sine, iar asta face ca motoarele de c\u0103utare \u00een baze de date cu influenceri care nu \u021bin cont dec\u00e2t de num\u0103rul de urm\u0103ritori \u0219i limba \u00een care comunic\u0103 ei te pot conduce pe piste gre\u0219ite. Mai direct, putem spune c\u0103 nu conteaz\u0103 (doar) la c\u00e2\u021bi<\/em><\/strong> ajunge mesajul, ci la cine<\/em><\/strong> ajunge el.<\/p>\n\n\n\n
MOCAPP vine cu r\u0103spunsuri la \u00eentreb\u0103rile despre con\u021binutul produs de influencer \u0219i te poate ajuta s\u0103 alegi vocile cele mai potrivite pentru bandul t\u0103u. Contacteaz\u0103-ne!<\/a><\/strong><\/h3>\n\n\n\n
O evaluare atent\u0103 a valorilor \u0219i stilului de adresare al influencerului, al interac\u021biunii cu urm\u0103ritorii lui \u0219i al consecven\u021bei lui \u00een a aborda anumite teme te va ajuta s\u0103 ierarhizezi variantele \u00een func\u021bie de loialitatea<\/em> audien\u021bei \u0219i receptivitatea<\/em> ei la anumite mesaje. Este un lucru important: e posibil ca un influencer cu 50,000 urm\u0103ritori s\u0103 \u00ee\u021bi trimit\u0103 mai mul\u021bi utilizatori pe site dec\u00e2t unul cu 500,000 de urm\u0103ritori. <\/p>\n\n\n\n
Cum a\u0219a?<\/p>\n\n\n\n
Aceast\u0103 realitate a fost descoperit de mul\u021bi marketeri \u0219i multe branduri. Conform unui studiu citat de Chief Marketer<\/a>:<\/p>\n\n\n\n
- 66% colaboreaz\u0103 cu influencers cu cifre medii <\/em>(10,000-100,000 urm\u0103ritori) <\/li>
- 59% \u0219i cu micro-influenceri<\/em> (sub 10,000 de urm\u0103ritori) \u0219i <\/li>
- 44% apeleaz\u0103 la macro-influenceri (peste 100,000) <\/li><\/ul>\n\n\n\n
Un avantaj al influencerilor cu comunit\u0103\u021bi mici sau medii, pe l\u00e2ng\u0103 segmentarea mai atent\u0103 a audien\u021bei,<\/strong> este faptul c\u0103 au fee-uri mai mici sau accept\u0103 colabor\u0103ri de tip barter, (35% dintre ei) spune acela\u0219i studiu. Dar \u0219tim \u0219i noi, cei care lucr\u0103m \u00een domeniu. Statistica de mai sus arat\u0103 \u00eens\u0103 c\u0103, dac\u0103 ai posibilitatea, pentru cele mai bune rezultate este bine s\u0103 faci un mix:<\/strong> s\u0103 \u00ee\u021bi distribui bugetul av\u00e2nd mai multe tipuri de influenceri \u00een campanie. <\/p>\n\n\n\n
Care este ni\u0219a influencerului \u0219i care este profilul follower-ului?<\/strong><\/h2>\n\n\n\n
Aceast\u0103 \u00eentrebare merit\u0103 printat\u0103 \u0219i \u00eenr\u0103mat\u0103. <\/p>\n\n\n\n
Dac\u0103 ai r\u0103spunsurile complete, rezolvi problema principal\u0103 a campaniei. E important de \u00een\u021beles dac\u0103 un blogger posteaz\u0103 re\u021bete video simple \u0219i este urm\u0103rit de \u00eencep\u0103tori \u00een gastronomie sau dac\u0103 e un specialist ni\u0219at pe deserturi sofisticate \u0219i este urm\u0103rit deci de al\u021bi profesioni\u0219ti din domeniu. Evident, nu e acela\u0219i lucru. Iar tu trebuie s\u0103 faci diferen\u021ba \u00eentre ace\u0219ti content creators \u0219i mai ales s\u0103 \u00een\u021belegi publicurile lor dac\u0103 vrei s\u0103 promovezi un robot profesional de buc\u0103t\u0103rie, de pild\u0103. <\/p>\n\n\n\n
O gre\u0219eal\u0103 pe care o po\u021bi face este s\u0103 presupui c\u0103 urm\u0103ritorii unui influencer au acelea\u0219i pasiuni \u0219i lifestyle ca \u0219i el. Un vlogger urm\u0103rit pentru stilul nonconformist poate fi urm\u0103rit de a\u0219a-numi\u021bii \u201cwhite-collars\u201d. S\u0103 le zicem corporati\u0219ti, care apreciaz\u0103 exprimarea lui, dar nu au ocazia neap\u0103rat s\u0103 se manifeste stilistic a\u0219a cum \u0219i-ar dori, fiind constr\u00e2n\u0219i de normele companiei unde \u00ee\u0219i petrec 10 ore pe zi. Poate nu ar cump\u0103ra un skateboard, dar ar merge la un eveniment cu muzic\u0103 alternativ\u0103. S\u0103 \u00een\u021belegi publicul \u00eenseamn\u0103 s\u0103 \u00een\u021belegi \u0219i ce nevoi \u0219i aspira\u021bii au ace\u0219ti urm\u0103ritori, ce branduri apreciaz\u0103. De aceea statisticile actualizate fac lumin\u0103 \u0219i te ghideaz\u0103 s\u0103 ajungi la publicul relevant.<\/p>\n\n\n\n
Analizeaz\u0103 targetul t\u0103u \u0219i accept\u0103 cu sinceritate cine este el. Nu trebuie nici s\u0103 fie mai cool, nici mai t\u00e2n\u0103r, nici mai bogat dec\u00e2t este \u00een realitate. A\u0219a cum nici influencerul t\u0103u nu trebuie ales pentru c\u0103 e cool, ci pentru c\u0103 este vocea potrivit\u0103.<\/em> <\/p>\n\n\n\n
3. Campania nu a func\u021bionat pentru c\u0103 nu \u021bi-ai aliniat propriul calendar cu ac\u021biunile influencerului<\/strong><\/h2>\n\n\n\n
Dac\u0103 a\u0219 planta un copac de c\u00e2te ori am v\u0103zut campanii \u00een care site-ul unei companii a c\u0103zut dup\u0103 ce influencerul a \u00eenceput campania sau de c\u00e2te ori nu a func\u021bionat codul de discount oferit urm\u0103ritorilor, am sta cu to\u021bii la umbr\u0103 acum \ud83d\ude09<\/p>\n\n\n\n
Eforturile pentru alegerea influencerilor, crearea brieful-ului,<\/a> implementarea feedback-ului sunt at\u00e2t de mari, \u00eenc\u00e2t uneori se pierde din vedere un aspect vital: faptul c\u0103 business-ul t\u0103u trebuie s\u0103 se sincronizeze<\/em> cu cererea creat\u0103 prin campanie. <\/p>\n\n\n\n
Ce \u00eenseamn\u0103 s\u0103 te aliniezi cu influencerul? <\/strong><\/h3>\n\n\n\n
- S\u0103 lucrezi strategic<\/strong> \u0219i s\u0103 creezi un calendar realist al campaniei.<\/strong> Campania ta nu trebuie s\u0103 se limiteze neap\u0103rat la social media, iar strategia ta trebuie \u00eenglobeaz\u0103 toate aspectele, inclusiv:
- selectarea platformelor pe care este activ publicul t\u0103u<\/li>
- selectarea influencerilor \u0219i abordarea lor, <\/li>
- negocierea termenilor colabor\u0103rii, <\/li>
- realizarea con\u021binutului (text, foto sau video) \u0219i implementarea feedback-ului t\u0103u <\/li>
- publicarea con\u021binutului <\/li>
- r\u0103spunsul la comentariile sau \u00eentreb\u0103rile utilizatorilor pe pagina sa. <\/li><\/ul><\/li><\/ul>\n\n\n\n
\u021aine cont de o planificare realist\u0103 dac\u0103 vrei s\u0103 \u0219i trimi\u021bi prin curier produse pentru testare! <\/p>\n\n\n\n
F\u0103-\u021bi temele din timp! Toate aceste ac\u021biuni pot dura luni de zile. <\/p>\n\n\n\n
Exemplu cu un magazin e-commerce<\/h3>\n\n\n\n
Concret, dac\u0103 ai de g\u00e2nd s\u0103 promovezi produse de \u00eengrijire care se folosesc vara, cum ar fi creme de protec\u021bie solar\u0103, autobronzante sau produse de machiaj rezistente la ap\u0103, cu siguran\u021b\u0103 nu este o idee inspirat\u0103 s\u0103 \u00eencepi planificare ei \u00een luna iunie \u0219i s\u0103 ajungi s\u0103 o dezvol\u021bi \u00een august, c\u00e2nd deja cererea nu mai exist\u0103 sau scade dramatic. De asemenea, dac\u0103 ai de g\u00e2nd s\u0103 faci o campanie cu influenceri cu ocazia Black Friday sau de Cr\u0103ciun sau cu alt\u0103 ocazie important\u0103 pentru publicul larg, nu vei fi singurul care dore\u0219te asta \u0219i po\u021bi fi refuzat de influenceri care au deja calendarele pline. <\/p>\n\n\n\n
- S\u0103 ai magazinul preg\u0103tit<\/strong>: s\u0103 fie func\u021bional, user-friendly \u0219i s\u0103 dispui de stocuri. Un succes prea mare te poate surprinde nepl\u0103cut: incredibil, dar adev\u0103rat. <\/li><\/ul>\n\n\n\n
Fii sigur c\u0103 nu va pica serverul din cauza num\u0103rului mare de vizitatori. Eu am o vorb\u0103: “E\u0219ti preg\u0103tit s\u0103 ai succes?”. Din experien\u021ba mea, toat\u0103 lumea \u00ee\u0219i dore\u0219te Succes, dar pu\u021bin sunt preg\u0103ti\u021bi s\u0103-l primeasc\u0103.<\/p>\n\n\n\n
A\u0219adar verific\u0103 fiecare buton! F\u0103 comenzi pentru a verifica experien\u021ba utilizatorului \u0219i validitatea codului de discount, dac\u0103 este cazul. Nu \u00een ultimul r\u00e2nd, fii gata s\u0103 livrezi produsul sau s\u0103 oferi serviciul celor care \u00eel doresc. Investi\u021bia ta va fi \u00een zadar dac\u0103 nu vei putea onora, din diverse motive, posibilele comenzi. <\/p>\n\n\n\n
Este important s\u0103 aliniezi mesajul din brieful dat influencerului cu propriile canale: <\/p>\n\n\n\n
- de la homepage – s\u0103 aib\u0103 focus pe acelea\u0219i produse pe care le promovezi prin campania de influencer marketing, <\/li>
- p\u00e2n\u0103 la social media – \u00een timpul desf\u0103\u0219ur\u0103rii campaniei, pe paginile tale nu trebuie s\u0103 se reg\u0103seasc\u0103 alte mesaje, f\u0103r\u0103 nicio leg\u0103tur\u0103. <\/li><\/ul>\n\n\n\n
Iat\u0103 un exemplu din e-commerce: <\/h3>\n\n\n\n
Dac\u0103 influencerul va promova o reducere de pre\u021b de 20% pentru comunitatea lui, pe pagina ta nu trebuie s\u0103 apar\u0103 acela\u0219i discount pentru orice cump\u0103r\u0103tor, pentru c\u0103 \u00eel descalifici pe ambasadorul t\u0103u. Nici nu ar trebui s\u0103 ai un homepage cu alte produse, f\u0103c\u00e2nd utilizatorul s\u0103 caute \u00eendelung produsul promovat \u00een campanie. Pe scurt, campania trebuie s\u0103 integreze<\/strong> toate aceste elemente \u0219i s\u0103 le sincronizeze, ca s\u0103 nu \u00ee\u021bi sabotezi propriul efort. <\/p>\n\n\n\n
\u00ce\u021bi recomand ni\u0219te templates utile, dac\u0103 sim\u021bi c\u0103 ai nevoie s\u0103 \u00ee\u021bi organizezi mai bine informa\u021biile \u0219i obiectivele. <\/a><\/p>\n\n\n\n
Concluzii:<\/h2>\n\n\n\n
Sunt multe lucruri de luat \u00een calcul c\u00e2nd faci o campanie cu influenceri. Evitarea acestor 3 gre\u0219eli te poate ajuta s\u0103 creezi campanii cu rezultate remarcabile.<\/strong><\/p>\n\n\n\n
Contextul este unul pozitiv: clien\u021bii sunt receptivi \u0219i \u00ee\u0219i doresc campanii cu influenceri. Iar tu po\u021bi profita de experien\u021ba acumulat\u0103 de profesioni\u0219tii specializa\u021bi pe influencer marketing \u0219i de tool-urile digitale existente pentru a-\u021bi simplifica \u0219i eficientiza munca. <\/p>\n\n\n\n
MOCAPP este un partener care te ajut\u0103 s\u0103 construie\u0219ti o campanie cu influenceri care vine cu rezultatele dorite de tine.<\/strong><\/h4>\n\n\n\n
F\u0103-\u021bi acum un cont MOCAPP \u0219i ai acces gratuit timp de 15 de zile la instrumentele de research \u0219i de estimare a bugetelor. Folose\u0219te o baz\u0103 de date de peste 700 de influenceri din Rom\u00e2nia \u0219i Republica Moldova, cu cifre actualizate ale audien\u021belor \u0219i onorariilor. <\/a><\/p>\n\n\n\n
![\"\"](\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-2-pentru-Blog-MOCAPP-1024x512.png\")
<\/a>https:\/\/mocapp.net\/register<\/a><\/figcaption><\/figure>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Sunt multe lucruri de luat \u00een calcul c\u00e2nd faci o campanie cu influenceri. Evitarea acestor 3 gre\u0219eli te poate ajuta s\u0103 creezi campanii cu rezultate remarcabile.<\/p>\n","protected":false},"author":2,"featured_media":4765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,42,52],"tags":[],"class_list":["post-4701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-education","category-influencer-marketing"],"yoast_head":"\n
De ce e\u0219ueaz\u0103 o campanie cu influenceri: 3 gre\u0219eli pe care 90% dintre profesioni\u0219ti le fac deseori » MOCAPP<\/title>\n<meta name=\"description\" content=\"Campanie cu influenceri - de ce e\u0219ueaz\u0103 campaniile Influencer Marketing deseori. Articol de Florin Grozea pe blogul MOCAPP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/campanie-cu-influenceri-3-greseli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce e\u0219ueaz\u0103 o campanie cu influenceri: 3 gre\u0219eli pe care 90% dintre profesioni\u0219ti le fac deseori » MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Campanie cu influenceri - de ce e\u0219ueaz\u0103 campaniile Influencer Marketing deseori. 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- S\u0103 ai magazinul preg\u0103tit<\/strong>: s\u0103 fie func\u021bional, user-friendly \u0219i s\u0103 dispui de stocuri. Un succes prea mare te poate surprinde nepl\u0103cut: incredibil, dar adev\u0103rat. <\/li><\/ul>\n\n\n\n
- 59% \u0219i cu micro-influenceri<\/em> (sub 10,000 de urm\u0103ritori) \u0219i <\/li>
- 66% colaboreaz\u0103 cu influencers cu cifre medii <\/em>(10,000-100,000 urm\u0103ritori) <\/li>
- To\u021bi<\/strong> utilizatorii care ajung pe pagina ta s\u0103 plaseze o comand\u0103.<\/li><\/ol>\n\n\n\n
- To\u021bi<\/strong> utilizatorii care urm\u0103resc un influencer s\u0103 dea click pe URL-ul afacerii tale.<\/li>
- \u201eTraficul nu a crescut semnificativ!\u201d<\/em><\/strong><\/li>