{"id":4713,"date":"2020-10-14T11:09:33","date_gmt":"2020-10-14T11:09:33","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4713"},"modified":"2022-08-10T10:53:58","modified_gmt":"2022-08-10T08:53:58","slug":"fake-followers-mocapp-hypeauditor","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/fake-followers-mocapp-hypeauditor\/?lang=ro","title":{"rendered":"Fake Followers &#8211; MOCAPP \u0219i HypeAuditor ofer\u0103 brandurilor protec\u021bie \u00een Social Media"},"content":{"rendered":"\n<p>\u00cencep\u00e2nd din luna <strong>octombrie a anului 2020, MOCAPP \u0219i HypeAuditor ofer\u0103 brandurilor protec\u021bie \u00een Social Media<\/strong>!<\/p>\n\n\n\n<p>Problema <strong>Fake Followers<\/strong> este una din ce \u00een ce mai grav\u0103 \u00een Social Media \u00een 2020. Se estimeaz\u0103 c\u0103 se pierd peste 1 miliard de dolari pe an din cauza fraudei din campaniile cu influenceri!<\/p>\n\n\n\n<p>A\u0219a cum \u0219ti\u021bi, transparen\u021ba e una dintre valorile de baz\u0103 ale <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mocapp.net\/\" target=\"_blank\">MOCAPP<\/a><\/strong>. Al\u0103turi de meritocra\u021bie \u0219i descentralizare.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere dimensiunea fenomenului <strong>Fake Followers<\/strong>, facem eforturi s\u0103 aducem mai mult\u0103 transparen\u021b\u0103 \u00een ni\u0219a asta Influencer Marketing. O facem deja cu o baz\u0103 de date imens\u0103 de peste 700 de influenceri, care a ajuns la peste 191.600 de data-points, adic\u0103 aproape 2 sute de mii de informa\u021bii \u0219i statistici, \u00een total.<\/p>\n\n\n\n<p>De azi v\u0103 anun\u021b\u0103m c\u0103 lucr\u0103m cu <strong><a href=\"https:\/\/hypeauditor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HypeAuditor US<\/a><\/strong> pentru verificarea calit\u0103\u021bii audien\u021belor influencerilor din platform\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>COMUNICAT DE PRES\u0102<\/strong> MOCAPP \u0219i HypeAuditor ofer\u0103 brandurilor protec\u021bie \u00een Social Media<\/h2>\n\n\n\n<p>Dup\u0103 mai pu\u021bin de un an de la lansare, <strong>MOCAPP<\/strong> devine partener <strong>HypeAuditor<\/strong> &#8211; principala companie interna\u021bional\u0103 care auditeaz\u0103 audien\u021bele creatorilor de con\u021binut din Social Media. <\/p>\n\n\n\n<p>Recenta afiliere permite brandurilor care deruleaz\u0103 campanii cu ajutorul <strong>MOCAPP<\/strong> s\u0103 valideze acurate\u021bea expunerii oferite de c\u0103tre influenceri. Platforma ofer\u0103 acest serviciu ca beneficiu inclus \u00een abonament, f\u0103r\u0103 costuri suplimentare pentru companii.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u00cen contextul \u00een care fenomene precum fake news \u0219i fake followers preocup\u0103 \u00eentreaga industrie de marcomm la nivel global \u0219i sunt subiecte de interes pe agenda profesioni\u0219tilor din Rom\u00e2nia, afilierea platformei MOCAPP la HypeAuditor este un semnal prin care \u00eencuraj\u0103m meritocra\u021bia \u00een r\u00e2ndul creatorilor de continu\u021b \u0219i un angajament pe care ni-l asum\u0103m fa\u021b\u0103 de brandurile cu care colabor\u0103m.<\/em><br>&#8211;<em> <strong>Florin Grozea (fondator &amp; CEO<\/strong> <strong>MOCAPP<\/strong>).<\/em><\/p><\/blockquote>\n\n\n\n<p>Odat\u0103 cu acest demers, <strong>MOCAPP<\/strong> seteaz\u0103 un nou standard de transparen\u021b\u0103 \u0219i eficien\u021b\u0103. Brandurile au posibilitatea s\u0103 acceseze prin MOCAPP informa\u021bii complete \u0219i reale despre audien\u021bele influencerilor (inclusiv Fake Followers). Astfel pot lua cea mai relevant\u0103 decizie atunci c\u00e2nd \u00ee\u0219i aleg <a href=\"https:\/\/blog.mocapp.net\/statistici-surprinzatoare-despre-puterea-influencerilor-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">colaboratorii pentru campanii.<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Ne bucur\u0103m ca <strong>MOCAPP<\/strong> ne-a devenit partener, iar cu ajutorul HypeAuditor poate preveni fraudele \u0219i asigura succesul campaniilor de Influencer Marketing derulate \u00een Rom\u00e2nia.<\/em><br>&#8211; <em><strong>Alexander Frolov (CEO HypeAuditor<\/strong> <strong>US<\/strong>)<\/em>\u201d<\/p><\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/10\/Infog-MOCAPP-updated-tipuri-de-influenceri-nise-si-onorarii-410x1024.png\" alt=\"\" class=\"wp-image-4717\"\/><figcaption>Statistici MOCAPP &#8211; octombrie 2020<\/figcaption><\/figure><\/div>\n\n\n<p>\u00cen parteneriat cu auditorul, <strong>MOCAPP<\/strong> va derula \u0219i lansa \u00een perioada urm\u0103toare mai multe cercet\u0103ri de pia\u021b\u0103. Ele vor analizeze calitatea audien\u021belor pe diferite categorii de influenceri \u0219i canale. <\/p>\n\n\n\n<p>Prima \u021bint\u0103 o reprezint\u0103 Instagram. Este principala platform\u0103 pentru acest tip de campanii din lume \u0219i din Rom\u00e2nia, unde se reg\u0103sesc <a href=\"https:\/\/blog.mocapp.net\/top-platforme-unde-se-deruleaza-campanii-cu-influenceri-instagram-youtube-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">peste 75% dintre livrabile.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Detalii despre MOCAPP \u0219i HypeAuditor<\/h2>\n\n\n\n<p>Platforma <strong>MOCAPP<\/strong> de\u021bine cea mai mare baz\u0103 de date cu creatori de con\u021binut din Rom\u00e2nia \u2013 peste 700 de influenceri. \u00cen aceast\u0103 toamn\u0103 a devenit partener oficial al <strong>Influencer Hub Moldova<\/strong> din Republica Moldova. Astfel a ajuns la a \u0219aptea tar\u0103 din care \u00eenscrie influenceri.<\/p>\n\n\n\n<p>Cea mai mare companie de auditare a audien\u021belor \u00een Social Media, HypeAuditor ajut\u0103 agen\u021biile, brandurile \u0219i platformele s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 eficien\u021ba campaniilor de influencer marketing pe care le deruleaz\u0103. Compania utilizeaz\u0103 cel mai avansat sistem de detectare a fraudelor \u0219i acceseaz\u0103 10 milioane de creatori de con\u021binut din lume.<\/p>\n\n\n\n<p>Lansat\u0103 \u00een noiembrie 2019, MOCAPP este <a href=\"https:\/\/blog.mocapp.net\/ce-este-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">platforma de Influencer Marketing<\/a> cu cel mai \u00eenalt grad de automatizare din Rom\u00e2nia \u0219i prima cu audien\u021be ale creatorilor de con\u021binut auditate oficial. Fondat de c\u0103tre antreprenorul Florin Grozea, startup-ul MOCAPP \u00ee\u0219i propune s\u0103 devin\u0103 o companie cu relevan\u021b\u0103 european\u0103 \u0219i un model de bun\u0103 practic\u0103 pentru industrie.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iqads.ro\/articol\/52358\/din-octombrie-2020-mocapp-ofera-brandurilor-protectie-fake-followers-pentru\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicat de pres\u0103 ap\u0103rut pe 08.10.2020 \u00een IQads<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De azi v\u0103 anun\u021b\u0103m c\u0103 MOCAPP lucreaz\u0103 cu HypeAuditor US pentru verificarea calit\u0103\u021bii audien\u021belor influencerilor din platform\u0103.<\/p>\n","protected":false},"author":4,"featured_media":4730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,34,35],"tags":[],"class_list":["post-4713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fake Followers - MOCAPP \u0219i HypeAuditor ofer\u0103 brandurilor protec\u021bie \u00een Social Media &#187; 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