{"id":4928,"date":"2020-10-29T09:31:36","date_gmt":"2020-10-29T09:31:36","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4928"},"modified":"2022-08-10T10:59:48","modified_gmt":"2022-08-10T08:59:48","slug":"cine-face-campanii-de-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/cine-face-campanii-de-influencer-marketing\/?lang=ro","title":{"rendered":"Cine face campanii de Influencer Marketing"},"content":{"rendered":"\n

Marketingul prin influenceri este o industrie care a crescut enorm \u00een ultima perioad\u0103, iar bugetele totale din campanii de Influencer Marketing au crescut cu peste 300% \u00een ultimii 3 ani \u0219i vor continua s\u0103 creasc\u0103 2 ori \u00een urm\u0103torii 2 ani<\/strong>, conform GrandView Research 2020<\/a>.<\/p>\n\n\n\n

Fiind vorba despre o industrie care cre\u0219te continuu, num\u0103rul celor care fac campanii a crescut la r\u00e2ndul s\u0103u. La fel \u0219i num\u0103rul influencerilor, dar \u0219i a re\u021belelor sociale pe care se pot face astfel de campanii. <\/p>\n\n\n\n

Pandemia Covid-19 nu a oprit aceast\u0103 cre\u0219tere<\/a>. Din contr\u0103, a crescut nevoia business-urilor din \u00eentreaga lume de a-\u0219i digitaliza afacerile. La nivel european<\/a>, companiile caut\u0103 solu\u021bii de a automatiza procesele \u0219i a eficientiza costurile pentru a r\u0103m\u00e2ne relevante pe pia\u021b\u0103.<\/p>\n\n\n\n\n\n\n\n

A\u0219adar, cine face campanii de Influencer Marketing?<\/h2>\n\n\n\n

1. Brandurile multina\u021bionale \u0219i na\u021bionale<\/h2>\n\n\n\n

\u00cen func\u021bie de m\u0103rimea lor, pot avea profesioni\u0219ti \u00een Influencer Marketing in-house<\/em>, care s\u0103 fac\u0103 campanii special pentru acel brand sau pot apela la agen\u021bii externe care s\u0103 aib\u0103 departamente de Influencer Marketing.<\/p>\n\n\n\n

Indiferent de metoda aleas\u0103, brandurile aleg fie s\u0103 lucreze cu o serie de influenceri, de multe ori aceia\u0219i, datorit\u0103 rezultatelor bune pe care le-au ob\u021binut cu ei \u00een trecut, fie s\u0103 lucreze constant cu noi influenceri. \u00cen cazul celei de-a doua variante, brandul reu\u0219e\u0219te s\u0103 ajung\u0103 la noi publicuri, prin intermediul colabor\u0103rii cu influencerii ale\u0219i.<\/p>\n\n\n\n

2. Agen\u021biile de PR<\/h2>\n\n\n\n

De la ac\u021biunile de promovare care stau la baza rela\u021biilor publice (a PR-ului), au \u00eenceput s\u0103 se implementeze prin intermediul acestor agen\u021bii \u0219i campanii de Influencer Marketing.<\/p>\n\n\n\n

De altfel, ele au fost primele agen\u021bii care au lucrat cu influenceri. Aveau deja cuno\u0219tin\u021bele necesare pentru a lucra cu \u201evedete\u201d, colaborarea cu ei ajut\u00e2nd la cre\u0219terea brand awareness-ului. Cu timpul s-a trecut de la colaborarea cu \u201evedetele clasice\u201d, cele pe care le \u0219tiam cu to\u021bii \u0219i care ap\u0103reau la radio \u0219i TV, la \u201evedetele online-ului\u201d. Cele din urm\u0103 sunt persoanele cunoscute \u00een mediul digital datorit\u0103 con\u021binutului pe care \u00eel fac.<\/p>\n\n\n\n

\"Influencerii<\/figure>\n\n\n\n

3. Agen\u021biile de media<\/h2>\n\n\n\n

Ele sunt cele care de\u021bin bugetele brandurilor dedicate publicit\u0103\u021bii. De la promovarea \u00een trecut prin bannere outdoor, prin reclame la TV, radio \u0219i \u00een presa scris\u0103, au trecut spre colaborarea cu influencerii. Acest tip de promovare a fost adoptat ca fiind un nou canal de comunicare pentru branduri.<\/p>\n\n\n\n

Altfel spus, influencerii sunt \u201ecanale media\u201d pe care brandurile le utilizeaz\u0103 pentru a atinge noi audien\u021be, a crea conversii \u0219i nu numai.<\/p>\n\n\n\n

4. Agen\u021biile de Influencer Marketing<\/h2>\n\n\n\n

Datorit\u0103 cre\u0219terii industriei Influencer Marketing au ap\u0103rut \u0219i agen\u021bii care se ocup\u0103 doar cu implementarea acestor campanii.<\/p>\n\n\n\n

Agen\u021biile de Influencer Marketing pot avea chiar influenceri semna\u021bi exclusiv. Mai exact, dac\u0103 un brand sau o agen\u021bie dore\u0219te s\u0103 lucreze cu un anumit influencer care este semnat exclusiv de c\u0103tre agen\u021bie, atunci influencerul va putea fi ales pentru campanie doar prin colaborarea cu acea agen\u021bie.<\/p>\n\n\n\n

5. E-Commerce<\/h2>\n\n\n\n

Magazinele online au v\u0103zut de asemenea o oportunitate \u00een a-\u0219i promova produsele prin intermediul influencerilor.<\/p>\n\n\n\n

Este mult mai eficient pentru un influencer ca, \u00een momentul \u00een care promoveaz\u0103 un produs, s\u0103 fac\u0103 trimiterea spre magazinul online al brandului \u0219i nu spre unul fizic. De ce? Pentru c\u0103 \u00eentreaga ac\u021biune se desf\u0103\u0219oar\u0103 \u00een mediul digital. Implicit totul se \u00eent\u00e2mpl\u0103 mult mai rapid. \u00cenainte, to\u021bi cei care doreau s\u0103 achizi\u021bioneze un produs promovat de o vedet\u0103 trebuiau s\u0103 mearg\u0103 \u00een magazinul fizic al brandului pentru a cump\u0103ra respectivul produs.<\/p>\n\n\n\n

Rom\u00e2nia are cea mai mare cre\u0219tere a pie\u021bei de e-commerce din \u00eentreaga Uniune European\u0103<\/span><\/a> (+30% \u00een 2020).<\/p>\n\n\n\n

6. ONG-urile<\/h2>\n\n\n\n

Obiectivul lor este s\u0103 promoveze diferite cauze sociale. Pentru a le face cunoscute la nivel na\u021bional \u0219i\/sau interna\u021bional, aleg s\u0103 apeleze la Influenceri.<\/p>\n\n\n\n

Acestea sunt doar c\u00e2teva tipuri de clien\u021bi care fac campanii de Influencer Marketing. Ele se reg\u0103sesc \u0219i \u00een platforma MOCAPP<\/a>. <\/p>\n\n\n\n

P\u00e2n\u0103 la urm\u0103, adev\u0103rul este c\u0103, \u00een func\u021bie de nevoi, oricine poate apela la Influencer Marketing! \ud83d\ude42<\/p>\n\n\n\n

MOCAPP ajut\u0103 brandurile s\u0103 ajung\u0103 \u00een mod eficient la consumatorii lor din Social Media. Mai mult, conform estim\u0103rilor echipei noastre, companiile \u0219i agen\u021biile care folosesc platforma \u00ee\u0219i eficientizeaz\u0103 procesele \u0219i taie costurile cu 45% p\u00e2n\u0103 la 70%.<\/h3>\n\n\n\n
\"Industria<\/figure>\n\n\n\n

Indiferent de c\u0103tre cine sunt f\u0103cute, aceste ac\u021biuni de marketing trebuie \u00eens\u0103 create cu mare aten\u021bie, deoarece implic\u0103 mai multe resurse. O campanie reu\u0219it\u0103 de Influencer Marketing necesit\u0103 timp, dar \u0219i un research bine f\u0103cut, plus bugete dedicate acestor ac\u021biuni.<\/span><\/p>\n\n\n\n

Concluzia: <\/h2>\n\n\n\n

Nu exist\u0103 o singur\u0103 persoan\u0103\/entitate care poate face campanii de Influencer Marketing! Din contr\u0103, Influencer Marketing ajut\u0103 la rezolvarea mai multor tipuri de obiective de marketing \u0219i este \u00een general parte din mixul de publicitate al unei companii.<\/p>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole<\/span><\/span><\/a>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Marketingul prin influenceri este o industrie care a crescut enorm \u00een ultima perioad\u0103, iar bugetele totale din campanii de Influencer Marketing au crescut cu peste 300% \u00een ultimii 3 ani \u0219i vor continua s\u0103 creasc\u0103 2 ori \u00een urm\u0103torii 2 […]<\/p>\n","protected":false},"author":4,"featured_media":4935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-4928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"\nCine face campanii de Influencer Marketing » MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cine face campanii de Influencer Marketing! 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