{"id":4950,"date":"2020-10-29T09:30:21","date_gmt":"2020-10-29T09:30:21","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=4950"},"modified":"2022-08-10T10:58:48","modified_gmt":"2022-08-10T08:58:48","slug":"fake-followers-social-media","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/fake-followers-social-media\/?lang=ro","title":{"rendered":"Frauda \u00een social media. C\u00e2\u021bi influenceri au fake followers \u0219i de ce te afecteaz\u0103 pe tine numerele \u201cumflate\u201d"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">47% din utilizatorii de pe Instagram din Rom\u00e2nia \u00ee\u0219i cresc artificial num\u0103rul urm\u0103ritorilor (fake followers), prin diferite tactici frauduloase. (Sursa: Raportul HypeAuditor &amp; MOCAPP &#8211; Rom\u00e2nia, octombrie 2020)<\/h2>\n\n\n\n<p>Despre ce vorbim c\u00e2nd spunem &#8220;Fake Followers&#8221;? Ce \u00eenseamn\u0103 &#8220;fals&#8221; \u00een contextul Social Media \u0219i Influencer Marketing? <\/p>\n\n\n\n<p>Contextul fraudei \u00een online este unul larg: Suntem \u00een pericolul de a fi p\u0103c\u0103li\u021bi \u00een permanen\u021b\u0103. <\/p>\n\n\n\n<p>Este din ce \u00een ce mai greu s\u0103 ne protej\u0103m. Tr\u0103im \u00eentr-o lume \u00een care deja sunt la ordinea zilei atacurile de <strong>phishing<\/strong>, cum ar fi emailurile primite \u00een numele unei b\u0103nci \u00een care suntem ruga\u021bi s\u0103 trimitem PIN-ul sau s\u0103 ne mut\u0103m banii \u00een alte conturi. <\/p>\n\n\n\n<p><strong>Suntem \u00eenconjura\u021bi de fake-uri <\/strong>&#8211; parfumuri sau alte produse de lux care seam\u0103n\u0103 cu originalul, dar totu\u0219i nu sunt. Exist\u0103 magazine online care nu trimit niciodat\u0103 produse, dar iau banii de pe card. \u0218i multe site-urile de <strong>\u0219tiri fake<\/strong> care produc con\u021binut inventat, dar perfect \u00eempachetat, cu scopul de a ne induce \u00een eroare.&nbsp;<\/p>\n\n\n\n<p>Dac\u0103 lucrezi \u00een marketing sau \u00een PR sau e\u0219ti managerul unei afaceri care are nevoie de o campanie pentru a-\u0219i cre\u0219te vizibilitatea, traficul sau v\u00e2nz\u0103rile, po\u021bi fi afectat \u0219i de alte metode de fraud\u0103. Discut\u0103m \u00een articolul acesta despre <strong><em>fake followers <\/em><\/strong>\u0219i <strong><em>metode de fraud\u0103 folosite de influenceri <\/em><\/strong>pentru a avea numere mai mari, at\u00e2t c\u00e2nd vine vorba de urm\u0103ritori, c\u00e2t \u0219i pentru engagement.&nbsp;<\/p>\n\n\n\n<p>Din acest articol vei afla care sunt metodele prin care ei au reu\u0219it s\u0103 \u00ee\u0219i cosmetizeze \u00een mod mincinos conturile pentru cei care desf\u0103\u0219oar\u0103 campanii.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care este miza \u201cumfl\u0103rii\u201d numerelor Fake Followers?<\/h2>\n\n\n\n<p>\u00cen primul r\u00e2nd, a\u0219a cum \u0219tim din filmele poli\u021biste, pentru a g\u0103si criminalul trebuie s\u0103 \u00een\u021belegem motivele din spatele crimei \ud83d\ude42 <\/p>\n\n\n\n<p>Cui folose\u0219te umflarea datelor? E vorba de orgoliul personal? Poate. Nu stric\u0103 s\u0103 te lauzi printre prieteni c\u0103 ai urm\u0103ritori mul\u021bi, ca o vedet\u0103.&nbsp;<\/p>\n\n\n\n<p>Dar un cont mai puternic \u00eenseamn\u0103 mai degrab\u0103 ob\u021binerea de contracte valoroase, cu beneficii materiale sau financiare.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cre\u0219terea pie\u021bei este direct legat\u0103 de valoarea cost-per-post.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Valoarea unei post\u0103ri sponsorizate este direct influen\u021bat\u0103 de num\u0103rul mediu de interac\u021biuni per post \u0219i de num\u0103rul de urm\u0103ritori. Acesta este motivul pentru care frauda a devenit un lucru at\u00e2t de r\u0103sp\u00e2ndit: oameni f\u0103r\u0103 scrupule cump\u0103r\u0103 comentarii, like-uri \u0219i comentarii \u00een bloc, astfel \u00eenc\u00e2t s\u0103 poat\u0103 lua mai mul\u021bi bani de la branduri.<\/p>\n\n\n\n<p><strong>Bugetele de influencer marketing au fost pe trend ascendent<\/strong> \u00een ultimii ani, ajung\u00e2nd la nivel mondial, \u00een 2019, la o valoare de <a href=\"https:\/\/hypeauditor.com\/blog\/the-instagram-influencer-market-reached-5-24-billion-in-2019-and-despite-covid-19-it-will-not-fall-below-5b-in-2020-chart\/\">5,29 miliarde de dolari<\/a> doar pentru Instagram. Se estimeaz\u0103 pentru 2020 c\u0103 industria nu va sc\u0103dea sub 5 miliarde de dolari, \u00een ciuda crizei provocate de pandemie.&nbsp;<\/p>\n\n\n\n<p>La acest moment, dup\u0103 datele din septembrie 2020, ne raport\u0103m la 4,359,000 de conturi de Instagram rom\u00e2ne\u0219ti, adic\u0103 23,5% din popula\u021bia \u021b\u0103rii, conform <a href=\"https:\/\/hypeauditor.com\/blog\/state-of-influencer-marketing-in-romania\/\" target=\"_blank\" rel=\"noreferrer noopener\">HypeAuditor<\/a> care citeaz\u0103 Nepoleoncat.com.&nbsp;<\/p>\n\n\n\n<p>Dintre acestea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>22% au \u00eentre 1,000 \u0219i 5,000 de urm\u0103ritori<\/li><li><strong>44,9% au \u00eentre 5,000 \u0219i 20,000 de urm\u0103ritori<\/strong><\/li><li>26,4% au \u00eentre 20,000 \u0219i 100,000 de urm\u0103ritori<\/li><li>6,3% au \u00eentre 100,000 \u0219i 1,000,000 de urm\u0103ritori<\/li><li>0,37% au peste 1,000,000 de urm\u0103ritori.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/EFd7_dQxThmcil_8uoauTDgio9WR6MzLltglzzJ4N-SeCnLPjC1KpbjqQyv4WyapmYkx1uyFXw3J8CDjz758Gypt8ltvl2ibzY0Ug_wEmGk5-nv66yD7D9qVJ8L8dRgX7lyRBohN\" alt=\"Fake Followers - Chart Influencer distribution in Romania\n\"\/><\/figure>\n\n\n\n<p>Raportul <strong>HypeAuditor<\/strong>, <a href=\"https:\/\/blog.mocapp.net\/fake-followers-mocapp-hypeauditor\/\" target=\"_blank\" rel=\"noreferrer noopener\">principala companie interna\u021bional\u0103 care auditeaz\u0103 audien\u021bele creatorilor de con\u021binut din Social Media<\/a> arat\u0103 c\u0103 aproape jum\u0103tate dintre ei nu au avut r\u0103bdare s\u0103 culeag\u0103 roadele unei activit\u0103\u021bi sus\u021binute, cre\u00e2nd constant con\u021binut de calitate pentru a-\u0219i cre\u0219te o comunitate real\u0103.<strong>&nbsp;<\/strong>Raportul acesta \u00eel vom pune la dispozi\u021bia publicului \u00een luna noiembrie 2020, \u00een calitate de unic partener din Rom\u00e2nia al HypeAuditor.<\/p>\n\n\n\n<p><strong>Astfel, 47% au folosit cel pu\u021bin o metod\u0103 de fraud\u0103 pentru a intra pe radarul companiilor \u0219i a avea campanii pl\u0103tite.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care sunt metodele de fraud\u0103 folosite?&nbsp;<\/h2>\n\n\n\n<p>Metodele de \u00een\u0219el\u0103ciune se \u00eenscriu \u00eentr-un spectru larg de <em>faking<\/em>, de la cump\u0103rarea de urm\u0103ritori (bots) p\u00e2n\u0103 la zone gri, cum ar fi grupurile de Facebook \u00een care se dau linkuri cu rug\u0103mintea adresat\u0103 membrilor de a interac\u021biona cu postarea.<\/p>\n\n\n\n<p>Cele mai folosite metode de fraud\u0103 \u00een Social Media sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cump\u0103rarea de urm\u0103ritori<\/li><li>Follow\/Unfollow<\/li><li>Cump\u0103rarea de likes \u0219i de comentarii<\/li><li>Cump\u0103rarea de vizualiz\u0103ri de stories<\/li><li>Ob\u021binerea de interac\u021biuni prin grupuri de micro-influenceri.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">De ce este practica follow\/unfollow incorect\u0103?&nbsp;<\/h2>\n\n\n\n<p>Dac\u0103 \u00een cazul cump\u0103r\u0103rii de urm\u0103ritori fal\u0219i, toat\u0103 comunitatea speciali\u0219tilor \u00een influencer marketing este de acord c\u0103 este o practic\u0103 incorect\u0103, fiind o tehnic\u0103 evident\u0103 de a prezenta un raport fals unei companii cu scopul de a dob\u00e2ndi un anumit contract cu un anumit cost, c\u00e2nd vine vorba de follow\/unfollow, lucrurile sunt mai nuan\u021bate.&nbsp;<\/p>\n\n\n\n<p>HypeAuditor \u00eencadreaz\u0103 tehnica la SPAM. A\u0219a cum a trimite SPAM pe email nu \u00eenseamn\u0103 direct marketing, ci este o practic\u0103 \u00eencadrat\u0103 juridic ca infrac\u021biune, \u0219i follow\/unfollow este interzis de Instagram. Mediul legislativ evolueaz\u0103 \u00eens\u0103 odat\u0103 cu industria \u0219i ne putem a\u0219tepta la noi defini\u021bii \u0219i noi sanc\u021biuni, pe m\u0103sur\u0103 ce lumea \u00eenconjur\u0103toare se schimb\u0103 \u0219i social media creeaz\u0103, iat\u0103 noi realit\u0103\u021bi \u0219i noi posibilit\u0103\u021bi de a \u00een\u0219ela.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum te afecteaz\u0103 pe tine practica de follow\/unfollow?<\/h2>\n\n\n\n<p>Follow\/unfollow este o practic\u0103 prin care, folosind aplica\u021bii create cu acest scop, un cont d\u0103 follow \u0219i interac\u021bioneaz\u0103 cu alte conturi dup\u0103 care, \u00een c\u00e2teva zile, d\u0103 unfollow.<\/p>\n\n\n\n<p>Instagram a anun\u021bat c\u0103 va diminua \u00een mod artificial \u0219i inten\u021bionat reach-ul influencerilor care folosesc aplica\u021bii speciale pentru a-\u0219i cre\u0219te statisticile.&nbsp;<\/p>\n\n\n\n<p>A\u0219adar, \u00een cazul \u00een care ai colabora cu un influencer care folose\u0219te astfel de practici, pe l\u00e2ng\u0103 faptul c\u0103 mesajul t\u0103u sponsorizat va ajunge la pu\u021bini poten\u021biali clien\u021bi, exist\u0103 \u0219i riscul de a avea impact negativ asupra brandului.&nbsp;<\/p>\n\n\n\n<p>Un mod de a detecta frauda este de a urm\u0103ri pe un grafic nivelul de cre\u0219tere a num\u0103rului de urm\u0103ritori sau a engagementului \u00eentr-un anumit interval de timp. Orice cre\u0219tere anormal\u0103 poate trezi suspiciuni.&nbsp;<\/p>\n\n\n\n<p><strong>Peste 15% dintre influencerii de pe Instagram din Rom\u00e2nia au cre\u0219teri suspecte pe graficele evolu\u021biei lor.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cine d\u0103 follow \u0219i apoi unfollow?&nbsp;<\/h2>\n\n\n\n<p>Urm\u0103ritorii fal\u0219i se \u00eenscriu \u00een dou\u0103 categorii:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mass followers. Instagram \u00eei consider\u0103 mass-followers pe care care urm\u0103resc peste 1,500 de conturi. Este nefiresc s\u0103 urm\u0103re\u0219ti at\u00e2t de multe conturi \u00een mod organic \u0219i Instagram a demascat deci tehnica prin care, cu ajutorul unor tool-uri automatizate, ei dau follow la un num\u0103r impresionant de conturi dup\u0103 care se dezaboneaz\u0103, \u00een mod curent.&nbsp;<\/li><li>Conturi suspecte. Este vorba fie de bots, de conturi fake &#8211; create cu scopul monetiz\u0103rii activit\u0103\u021bii lor sau de conturi sparte.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ce activit\u0103\u021bi intr\u0103 \u00een categoria practicilor <em>gri<\/em>, la limita dintre fake \u0219i autentic?<\/h2>\n\n\n\n<p>A\u0219a cum tehnica follow\/unfollow este condamnat\u0103 at\u00e2ta timp c\u00e2t se folosesc instrumente speciale pentru scopul de a cre\u0219te num\u0103rul de urm\u0103ritori, nici alte tehnici nu sunt v\u0103zute cu ochi buni pentru c\u0103 exploateaz\u0103 buna-credin\u021b\u0103 a altor utilizatori sau mici vulnerabilit\u0103\u021bi ale platformei.&nbsp;<\/p>\n\n\n\n<p>Astfel, <strong>HypeAuditor<\/strong> consider\u0103 incorecte urm\u0103toarele practici:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comentariile \u00een care se tag-uiesc al\u021bi utilizatori \u00een mod artificial<\/li><li>Concursurile de tip \u201cGiveaway\u201d prin care se solicit\u0103 utilizatorilor s\u0103 dea follow \u0219i s\u0103 comentezi cu tag-uri c\u0103tre prieteni&nbsp;<\/li><li>Comentariile spam &#8211; l\u0103sate cu unic scop de a aduce utilizatori pe propriul cont<\/li><li>Comentariile, like-urile \u0219i follow-urile venite \u00een urma unor post\u0103ri pe grupuri unde se cere \u00een mod explicit interac\u021biunea pentru a cre\u0219te statisticile raportate la client<\/li><\/ul>\n\n\n\n<p>C\u00e2nd HypeAuditor evalueaz\u0103 autenticitatea comentariilor, se iau \u00een considerare mai mul\u021bi factori printre care calitatea con\u021binutului s\u0103u.&nbsp;<\/p>\n\n\n\n<p>Se consider\u0103 deci suspecte comentariile care:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>con\u021bin doar emojis sau cuvinte generale ca: wow, cool, fantastic etc.<\/li><li>sunt monosilabice sau irelevante pentru discu\u021bia st\u00e2rnit\u0103 de postare<\/li><li>con\u021bin exclusiv un tag c\u0103tre al utilizator \/ al\u021bi utilizatori<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">P\u00e2n\u0103 acum nu te g\u00e2ndeai c\u0103 un giveaway este o tehnic\u0103 incorect\u0103?&nbsp;<\/h2>\n\n\n\n<p>Ideea \u00een sine de a oferi un cadou unor persoane din comunitate este l\u0103udabil\u0103 \u0219i, desigur, HypeAuditor nu calific\u0103 drept fraud\u0103 orice concurs. \u00cens\u0103 dac\u0103 printre cerin\u021bele pentru \u00eenscriere se afl\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>a da follow unui cont sau mai multora,&nbsp;<\/li><li>a da like la c\u00e2teva post\u0103ri din profil \u0219i&nbsp;<\/li><li>a l\u0103sa comentariu cu tag-uri la mai multe conturi&#8230;<br><em>atunci inten\u021bia de a cre\u0219te num\u0103rul de urm\u0103ritori \u0219i engagementul este evident\u0103 \u0219i nu este corect\u0103 fa\u021b\u0103 de cei care reu\u0219esc asta prin activitate constant\u0103 \u0219i crearea de con\u021binut interesant.&nbsp;<\/em><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Care este engagementul la care s\u0103 te a\u0219tep\u021bi?<\/h2>\n\n\n\n<p>Rata de interac\u021biune sau engagement rate este raportul dintre likes + comentarii \u0219i urm\u0103ritori. Cu ajutorul acestui raport, afli c\u00e2\u021bi dintre cei care urm\u0103resc un influencer se simt at\u00e2t de apropia\u021bi de el \u00eenc\u00e2t s\u0103 i se adreseze \u00een comentarii, s\u0103 \u00eei r\u0103spund\u0103 la \u00eentreb\u0103ri, s\u0103 \u00eei fac\u0103 ur\u0103ri sau complimente sau, pur \u0219i simplu, s\u0103 dea un like.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_WIenw8XVbBbx-xTZTtCUKwArO4esq6_K924OiE6jVkkoB93uBz9njWo5ZqFtqfDUVLCFUlXsgCLFQwOaehYYPsG9Rica4C-0MsSfSWYYKOaDrjtv0BhURrUXW3uaxE5qJavHC03\" alt=\"Fake Followers - Engagement Rate formula\n\"\/><\/figure>\n\n\n\n<p>HypeAuditor a analizat toate conturile de Instagram din Rom\u00e2nia \u0219i a putut veni cu aceste medii ale ratelor de intrac\u021biune care te pot ajuta, pe de o parte, s\u0103-\u021bi setezi corect a\u0219tept\u0103rile, s\u0103 alegi strategic tipul de influencer cu care vrei s\u0103 lucrezi \u00een func\u021bie de obiective, dar \u0219i s\u0103 po\u021bi observa c\u00e2nd un influencer livreaz\u0103 rapoarte suspecte.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/fY68cbMza8zcw90u7zbX3Copq7LiyTp-1brgKAmu3bjz3FFNlMNEcrOA1pxF9PBMIW1xKbLs3vo3oGbinY8W0TgvdY34hVO2eNlQ9jO5IxCA2HQ37o8PQ4CWges6amPcdWJjqdZH\" width=\"469\" height=\"285\"><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\">Cum te po\u021bi feri de influenceri cu fake-followers?<\/h2>\n\n\n\n<p>Analiza atent\u0103 a profilului unui influencer (<a href=\"https:\/\/blog.mocapp.net\/calitatile-influencer-adevarat\/\" target=\"_blank\" rel=\"noreferrer noopener\">vezi acest articol &#8220;Care sunt calit\u0103\u021bile unui influencer adev\u0103rat?&#8221;<\/a>) ajut\u0103, dar nu este suficient\u0103. Din experien\u021ba noastr\u0103, derul\u00e2nd peste 900 de campanii cu influencer \u00een ultimii 7 ani, putem s\u0103 \u00ee\u021bi punem c\u0103 oric\u00e2t ai fi de atent, \u00ee\u021bi pot sc\u0103pa multe.&nbsp;<\/p>\n\n\n\n<p>Ai nevoie de multe date \u0219i insights despre publicul fiec\u0103ruia pentru a avea o imagine complet\u0103 despre valoarea ad\u0103ugat\u0103 pe care o poate aduce o colaborare cu el. MOCAPP te poate ajuta s\u0103 te orientezi printre sutele de content creators relevan\u021bi pentru tine, cu date care arat\u0103 cine te poate ajuta s\u0103 cre\u0219ti imaginea unui business sau s\u0103 a v\u00e2nz\u0103ri mai mari, dar \u0219i cine ar trebui ocolit pentru c\u0103 are fake-followers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investe\u0219te \u00een\u021belept \u0219i strategic \u00een campanii cu influenceri<\/h2>\n\n\n\n<p>C\u00e2nd vorbim de cifrele actuale, peste 3,400,020 de conturi create \u00een Rom\u00e2nia au peste 5,000 de followers. A\u0219a c\u0103 este imposibil s\u0103 te documentezi temeinic \u0219i s\u0103 faci o selec\u021bie strategic\u0103 pentru campaniile tale f\u0103r\u0103 un partener cu experien\u021b\u0103 \u00een domeniu \u0219i cu date despre cei mai importan\u021bi \u0219i relevan\u021bi influenceri. <\/p>\n\n\n\n<p>Ai nevoie de MOCAPP pentru a construi o campanie care vine cu rezultatele dorite de tine. \u00cencearc\u0103 \u0219i tu platforma noastr\u0103.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mocapp.net\/register\" target=\"_blank\">F\u0103-\u021bi un cont GRATUIT de test aici!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-pentru-Blog-MOCAPP-1024x512.png\" alt=\"\" class=\"wp-image-5061\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>47% din influencerii rom\u00e2ni de pe Instagram au folosit o metod\u0103 incorect\u0103 de a cre\u0219te audien\u021bele online<\/p>\n","protected":false},"author":2,"featured_media":4962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52],"tags":[],"class_list":["post-4950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frauda \u00een social media. 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