{"id":5026,"date":"2020-11-20T14:50:01","date_gmt":"2020-11-20T14:50:01","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5026"},"modified":"2022-08-10T11:03:13","modified_gmt":"2022-08-10T09:03:13","slug":"primii-pasi-pe-tiktok","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/primii-pasi-pe-tiktok\/?lang=ro","title":{"rendered":"Primii pa\u0219i pe TikTok"},"content":{"rendered":"\n<p>Cu siguran\u021b\u0103 ai auzit de TikTok &#8211; noua mod\u0103 din Social Media! Aplica\u021bia mobil\u0103 sparge toate recordurile de cre\u0219tere din ultimii 2-3 ani. <\/p>\n\n\n\n<p>Dac\u0103 nu de la creatorii de con\u021binut pe care \u00eei urm\u0103re\u0219ti, atunci sigur de la cuno\u0219tin\u021be care deja \u0219i-au f\u0103cut cont. Asta pentru c\u0103 este una dintre cele mai <em>hot<\/em> aplica\u021bii la nivel global av\u00e2nd <a href=\"https:\/\/techcrunch.com\/2020\/04\/29\/tiktok-tops-2-billion-downloads\/\" target=\"_blank\" rel=\"noreferrer noopener\">peste 2 miliarde de desc\u0103rc\u0103ri<\/a>!<\/p>\n\n\n\n<p>\u00cen contextul industriei Influencer Marketing, aplica\u021bia TikTok reprezint\u0103 o nou canal digital pentru promovarea brandurilor. <\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere cre\u0219terea fulminant\u0103 a popularit\u0103\u021bii TikTok, e important s\u0103 \u00een\u021belegem ce este aceast\u0103 nou\u0103 mod\u0103 \u0219i cum poate un brand s\u0103 profite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este TikTok?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TikTok este o aplica\u021bie mobil\u0103 de divertisment. Ea le permite utilizatorilor s\u0103 creeze videoclipuri scurte de 15 secunde, cel mult 1 minut, \u00een care pot ad\u0103uga \u0219i melodii, filtre, efecte \u0219i texte \u0219i pe care le pot distribui mai apoi tot \u00een aplica\u021bie.<\/strong><\/h3>\n\n\n\n<p>Nu este \u00eens\u0103 prima aplica\u021bie de acest fel. \u00cen aceea\u0219i ni\u0219\u0103 g\u0103sim Vine, Snapchat \u0219i chiar Instagram, de\u0219i aceasta din urm\u0103 nu ofer\u0103 doar creare de con\u021binut video. <\/p>\n\n\n\n<p>Dar ce au toate cele men\u021bionate mai sus \u00een comun este faptul c\u0103 ofer\u0103 posibilitatea de a crea con\u021binut de scurt\u0103 durat\u0103. La polul opus este YouTube, unde pot fi urcate videoclipuri care s\u0103 aib\u0103 mai multe minute, chiar ore. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>TikTok are la r\u00e2ndul lui \u0219i o component\u0103 social\u0103! Utilizatorii pot urm\u0103ri al\u021bi utilizatori, pot fi la r\u00e2ndul lor urm\u0103ri\u021bi, pot aprecia con\u021binut \u0219i pot comenta:<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@biancaadam\/video\/6870807304669777153\" data-video-id=\"6870807304669777153\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@biancaadam\" href=\"https:\/\/www.tiktok.com\/@biancaadam\" rel=\"noopener noreferrer\">@biancaadam<\/a> <p>a zis cineva anxietate social\u0103?<\/p> <a target=\"_blank\" title=\"\u266c origineel geluid - Lol\" href=\"https:\/\/www.tiktok.com\/music\/origineel-geluid-6866827785701182214\" rel=\"noopener noreferrer\">\u266c origineel geluid &#8211; Lol<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Istoria aplica\u021biei:<\/h2>\n\n\n\n<p>\u00cen anul 2014, \u00een China a ap\u0103rut o aplica\u021bie de lip-sync numit\u0103 <strong>Musical.ly<\/strong>, care a f\u0103cut cunoscut la nivel global acest tip de con\u021binut. A fost similar\u0103 cu TikTok, \u00eens\u0103 con\u021binutul se baza mai mult pe func\u021bia de lip-sync a utilizatorilor, care le permitea s\u0103 fredoneze piesele lor preferate \u00een acela\u0219i timp cu arti\u0219tii.<\/p>\n\n\n\n<p>\u00cen anul 2016, gigantul de tehnologie ByteDance a lansat un serviciu similar cu Musical.ly, numit <strong>Douyin<\/strong>, care a ajuns la 100 de milioane de utilizatori. <\/p>\n\n\n\n<p>Un an mai t\u00e2rziu, c\u00e2nd Musical.ly a ajuns la peste 200 de milioane de utilizatori conform MediaKix, a fost cu cump\u0103rat\u0103 de c\u0103tre compania ByteDance din China, pentru 1 miliard de dolari. Dup\u0103 aceast\u0103 achizi\u021bie, ByteDance a unit Musical.ly \u0219i Douyin sub noul nume: TikTok. Doar \u00een China numele aplica\u021biei a r\u0103mas cel vechi, Douyin.<\/p>\n\n\n\n<p>\u00cen prezent, TikTok este una dintre cele mai desc\u0103rcate aplica\u021bii din ultimii ani, la nivel global, cu sute de milioane de oameni care se bucur\u0103 de con\u021binutul din aplica\u021bie.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/tiktok-phone-shutterstock_1789594058-1024x681.jpg\" alt=\"TikTok - phone app\" class=\"wp-image-5089\" width=\"512\" height=\"341\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Statistici importante TikTok &#8211; noiembrie 2020:<\/h2>\n\n\n\n<p>\ud83d\udccd <strong>Cel mai urm\u0103rit cont din lume<\/strong> este al lui <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@charlidamelio\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Charli D\u2019Amelio<\/span><\/span><\/a>. Ea a ajuns la 98 milioane de utilizatori;<br>\ud83d\udccd <strong>Cel mai urm\u0103rit cont din Rom\u00e2nia<\/strong> este al <span style=\"text-decoration: underline;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@andragogan\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">Andrei Gogan<\/span><\/a><\/span>. Ea a ajuns la 5.7 milioane de utilizatori;<br>\ud83d\udccd Majoritatea utilizatorilor care folosesc des aplica\u021bia sunt din <strong>genera\u021bia Z \u0219i Millenials<\/strong>;<br>\ud83d\udccd Este valabil\u0103 \u00een <strong>150 de \u021b\u0103ri<\/strong> \u0219i<strong> 75 de limbi<\/strong>;<br><strong>\ud83d\udccd<\/strong> \u00cen primele 3 luni din 2020, a avut peste 314 milioane de desc\u0103rc\u0103ri. Cu 155 de milioane mai mult dec\u00e2t \u00een primele 3 luni ale anului 2019;<br>\ud83d\udccd A ajuns \u00een total la peste<strong> 2 miliarde de desc\u0103rc\u0103ri<\/strong>;<br>\ud83d\udccd La nivel global are <strong>800 de milioane de utilizatori activi<\/strong>;<br>\ud83d\udccd <strong>\u00cen Rom\u00e2nia are peste 2 milioane de utilizatori activi<\/strong>;<br>\ud83d\udccd Influencerii din top 50 global sunt urm\u0103ri\u021bi de peste 16% din popula\u021bia global\u0103;<br>\ud83d\udccd A ajuns s\u0103 fie mai desc\u0103rcat\u0103 dec\u00e2t aplica\u021bii precum Facebook \u0219i Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Utilizarea TikTok \u00een Influencer Marketing:<\/h2>\n\n\n\n<p>Cu c\u00e2t con\u021binutul creat pe TikTok este mai amuzant, cu at\u00e2t va atrage mai multe like-uri, comentarii \u0219i share-uri. A\u0219adar, \u00een colaborarea cu influencerii, brandurile trebuie s\u0103 le ofere acestor creatori de con\u021binut libertatea de a face con\u021binut a\u0219a cum \u0219tiu ei mai bine. Pentru c\u0103 tot ei sunt \u0219i cei care \u00ee\u0219i cunosc publicul cel mai bine. Originalitatea este cea mai important\u0103 aici.<\/p>\n\n\n\n<p>Aplica\u021bia ofer\u0103 constant noi posibilit\u0103\u021bi de a crea con\u021binut pentru creatori. Astfel c\u0103 \u00een luna septembrie a acestui an 2020 aplica\u021bia a prezentat mai multe formate pentru a facilita colabor\u0103rile \u00eentre creatorii de con\u021binut. Nu este de mirare, av\u00e2nd \u00een vedere faptul c\u0103 TikTok a ajuns s\u0103 fie locul preferat de creare de con\u021binut al tinerilor, l\u0103s\u00e2nd \u00een urm\u0103 Instagram pe anumite segmente de public.<\/p>\n\n\n\n<p>Con\u021binutul postat poate ajunge s\u0103 fie viral mult mai u\u0219or spre deosebire de cel postat pe alte re\u021bele. Astfel, probabilitatea ca videoclipul dedicat brandului t\u0103u s\u0103 ajung\u0103 viral aici este mult mai mare fa\u021b\u0103 de alte locuri.<\/p>\n\n\n\n<p>\u0218i pentru c\u0103 tot vorbim despre viral, \u00een aplica\u021bie se fac foarte des challenge-uri. De exemplu <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/tag\/raindropchallenge\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">#RaindropChallenge<\/span><\/span><\/a> a trecut pragul de 1 miliard de vizualiz\u0103ri.<\/p>\n\n\n\n<p>TikTok a creat \u0219i o sec\u021biune numit\u0103 \u201e<a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Inspiration<\/span><\/span><\/a>\u201d. Prin intermediul ei prezint\u0103 diferite pove\u0219ti de succes ale brandurilor care au ales s\u0103 foloseasc\u0103 aplica\u021bia pentru diferite ac\u021biuni de marketing. Printre brandurile care deja au f\u0103cut campanii se num\u0103r\u0103: Nike, Vodafone, L&#8217;Oreal, Mercedes-Benz, eBay, KFC, Kaufland, Colgate, Lion, Mirinda, Spotify, ASUS \u0219i chiar Balenciaga.<\/p>\n\n\n\n<p>A\u0219adar, nu exist\u0103 un anumit tip de brand care s\u0103 activeze \u00eentr-o anumit\u0103 industrie pentru a putea folosi TikTok cu scopul de a face o campanie cu diferi\u021bi creatori de con\u021binut. <\/p>\n\n\n\n<p>Orice brand, din orice industrie poate profita de moda TikTok, dac\u0103 \u00een\u021belege specificul acestui nou canal digital.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/TiKTok-app-shutterstock_1649639731-1024x717.jpg\" alt=\"TikTok Application\" class=\"wp-image-5086\" width=\"256\" height=\"179\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce poate ob\u021bine un brand pe TikTok?<\/h2>\n\n\n\n<p>Aplica\u021bia TikTok poate ajuta la atingerea mai multor obiective de business.<\/p>\n\n\n\n<p>Printre cele mai des \u00eent\u00e2lnite obiective pe TikTok pentru branduri amintim afi\u0219\u0103rile, vizualiz\u0103rile, dar \u0219i con\u021binutul generat de utilizatori (UGC).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u0219adar, care sunt primii pa\u0219i pe care un brand trebuie s\u0103 \u00eei fac\u0103 pe TikTok?<\/h2>\n\n\n\n<p>\u00cen primul r\u00e2nd, profesioni\u0219tii de la branduri trebuie s\u0103 fie deschi\u0219i la experimente noi. \ud83d\ude42 S\u0103 \u00ee\u0219i doreasc\u0103 s\u0103 testeze aceast\u0103 nou\u0103 aplica\u021bie! <\/p>\n\n\n\n<p>De\u0219i TikTok este o aplica\u021bie relativ nou\u0103, deja ofer\u0103 rezultate. Dar a\u0219a cum pe Facebook un brand testeaz\u0103 diferite modalit\u0103\u021bi de a face con\u021binut \u0219i de a se promova, la fel trebuie s\u0103 se \u00eent\u00e2mple \u0219i pe TikTok. \u00cencearc\u0103, vezi ce merge \u0219i ce nu \u0219i continu\u0103 cu ce merge pentru a ob\u021bine rezultate din ce \u00een ce mai bune!<\/p>\n\n\n\n<p>\u00cen cel de-al doilea r\u00e2nd, brandul trebuie s\u0103 fie prezent pe TikTok \u00een mod constant. Este important pasul dedicat deschiderii unui cont, pentru c\u0103 a\u0219a are loc primul contact cu aplica\u021bia. Tot a\u0219a se poate urm\u0103ri mai u\u0219or \u0219i activitatea creatorilor de con\u021binut sau a videoclipurilor care ajung s\u0103 fie virale.<\/p>\n\n\n\n<p>Prin crearea de con\u021binut propriu se poate ajunge chiar la colabor\u0103ri cu diferi\u021bi creatori de con\u021binut, creatori al\u0103turi de care brandul probabil a mai lucrat deja. Brandul \u00ee\u0219i poate crea chiar \u0219i propriul hashtag, prin care s\u0103-\u0219i promoveze serviciile sau produsele.<\/p>\n\n\n\n<p><strong>\u00cen MOCAPP deja oferim clien\u021bilor no\u0219tri posibilitatea de a lucra cu diferi\u021bi creatori de con\u021binut pe TikTok! <span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\"><a rel=\"noreferrer noopener\" href=\"https:\/\/mocapp.net\/register\" target=\"_blank\">Testeaz\u0103 MOCAPP cu un cont gratuit aici<\/a><\/span><\/span>!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie:<br>De\u0219i este \u00eenc\u0103 la \u00eenceput, aplica\u021bia TikTok poate oferi rezultate relevante at\u00e2t pentru branduri, c\u00e2t \u0219i pentru creatorii de con\u021binut! <\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Deja se fac campanii cu influenceri pe TikTok, iar num\u0103rul brandurilor care iau parte la acest fenomen este din ce \u00een ce mai mare! <\/h2>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.mocapp.net\/category\/influencer-marketing\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole<\/span><\/a><\/span><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">.<\/span><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-2-pentru-Blog-MOCAPP-1024x512.png\" alt=\"Cont free MOCAPP - platforma influencer marketing\" class=\"wp-image-5066\"\/><\/a><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<h3 class=\"wp-block-heading\">Resurse utile (\u00een ordine alfabetic\u0103):<\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.bbc.com\/news\/technology-53640724\" target=\"_blank\"><sub><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">bbc.com &#8211; TikTok: The story of a social media giant<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/boosted.lightricks.com\/tiktok-video-length-video-formatting-guide\/\" target=\"_blank\"><sub><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">boosted.lightricks.com &#8211; TikTok Video Length &amp; Video Formatting Guide<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" target=\"_blank\"><sub><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">influencermarketinghub.com &#8211; 50 TikTok Stats That Will Blow Your Mind in 2020<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/mediakix.com\/blog\/what-is-tik-tok\/\" target=\"_blank\"><sub><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">mediakix.com &#8211; What Is TikTok? The Marketer&#8217;s Guide to TikTok<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/sensortower.com\/blog\/top-apps-worldwide-august-2020-by-downloads\" target=\"_blank\"><sub><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">sensortower.com &#8211; Top Apps Worldwide for August 2020 by Downloads<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.socialmediatoday.com\/news\/everything-you-need-to-know-about-tiktok-infographic\/581359\/\" target=\"_blank\"><sub><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">socialmediatoday.com &#8211; Everything You Need to Know About TikTok [Infographic]<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/stirileprotv.ro\/stiri\/ilikeit\/o-noua-aplicatie-face-furori-in-romania-este-folosita-de-peste-2-milioane-de-oameni.html\" target=\"_blank\"><sub><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">stirileprotv.ro &#8211; Aplica\u021bia TikTok face furori \u00een Rom\u00e2nia. Este folosit\u0103 de peste 2 milioane de oameni<\/span><\/span><\/sub><\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/business\/en\/apps\/tiktok\" target=\"_blank\"><sub><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">tiktok.com &#8211; TikTok For Business<\/span><\/span><\/sub><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cum s\u0103 faci campanii cu influenceri pe TikTok &#8211; aplica\u021bia cea mai popular\u0103 a momentului?<\/p>\n","protected":false},"author":4,"featured_media":5174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-5026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primii pa\u0219i pe TikTok &#187; 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