{"id":5243,"date":"2020-12-04T16:59:32","date_gmt":"2020-12-04T14:59:32","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5243"},"modified":"2022-08-10T11:18:13","modified_gmt":"2022-08-10T09:18:13","slug":"top-tipuri-de-campanii-cu-influenceri","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/top-tipuri-de-campanii-cu-influenceri\/?lang=ro","title":{"rendered":"Top tipuri de campanii cu influenceri"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Industria de Influencer Marketing va ajunge la <\/mark><a href=\"https:\/\/www.businessinsider.com\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">15 miliarde de dolari p\u00e2n\u0103 \u00een anul 2022<\/span><\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">. <\/mark><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Cre\u0219terea aceasta incredibil\u0103 explic\u0103 motivul pentru care Influencer Marketing este considerat drept <\/mark><a href=\"https:\/\/www.bigcommerce.com\/blog\/influencer-marketing\/#examples-of-successful-influencer-marketing-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">o mi\u0219care <em>smart<\/em> a oamenilor de marketing<\/mark><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> \u00een rela\u021bia lor cu clien\u021bii din mediul digital.<\/mark><\/h5>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Bugetele totale din campaniile de Influencer Marketing au crescut cu peste <\/mark><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/influencer-marketing-platform-market\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">300% \u00een ultimii 3 ani<\/mark><\/span><\/a><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"> \u0219i vor continua s\u0103 creasc\u0103 2 ori \u00een urm\u0103torii 2 ani.<\/mark><\/p>\n\n\n\n<p>Se fac des campanii de Influencer Marketing, iar tipurile de campanii sunt destul de diferite. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipuri de campanii cu influenceri<\/h2>\n\n\n\n<p>Este important s\u0103 \u00eencepem cu cele dou\u0103 mari categorii:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Prima este reprezentat\u0103 de Product Placement.<\/mark><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Cea de-a doua este reprezentat\u0103 de Sponsored Content.<\/mark><\/h4>\n\n\n\n<p>\u00cen cadrul celor dou\u0103 categorii g\u0103sim subcategorii pe care le vom discuta \u00een parte \u00een acest articol.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">I. Product Placement<br>Unboxing \u0219i Product Exclusive<\/mark><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">II. Sponsored Content<br>2.1 \u201cBrought to You By\u201d<br>2.2 Integrated \/ Branded Content<br>2.3 Theme or Hashtag Campaign<br>2.4 Shoutout<br>2.5 Giveaway &amp; Contest<br>2.6 Discount Code or Conversions<\/mark><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">I. Product Placement<\/mark><\/h2>\n\n\n\n<p>Cea mai cunoscut\u0103 \u0219i mai folosit\u0103 metod\u0103 \u00een r\u00e2ndul campaniilor cu influenceri.<\/p>\n\n\n\n<p>Este un tip de publicitate care e folosit \u0219i \u00een filme, emisiuni TV \u0219i videoclipuri muzicale. Ea presupune apari\u021bia unui produs fizic, fie \u00een cadrul unul vlog general, fie \u00eentr-un video de testare de produs sau unboxing (deschiderea \u00een premier\u0103 a unui pachet). Produsul este \u00eens\u0103 prezentat \u0219i eventual chiar \u0219i utilizat \u00een cadrul acelui video. Produsul poate ap\u0103rea chiar \u0219i cu un link spre magazinul online din care poate fi cump\u0103rat.<\/p>\n\n\n\n<p><strong>Exemplu: Bianca Adam x Mobilfox<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SPARG UN IPHONE X DE CAPUL LUI BRANDI (reconstituirea)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3FyInwd9dkA?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.1 Unboxing<\/mark><\/h3>\n\n\n\n<p>Este un format de asemenea foarte cunoscut. \u00cen cadrul unboxingului, influencerul despacheteaz\u0103 produsul \u0219i prezint\u0103 con\u021binutul din interior urm\u0103ritorilor lui \u00eentr-un mod unic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">1.2 Product Exclusive \/ Pre-Release<\/mark><\/h3>\n\n\n\n<p>Aici lucrurile nu sunt foarte diferite de unboxing, deoarece ambele prezint\u0103 produse. Diferen\u021ba aici este f\u0103cut\u0103 de faptul c\u0103 produsele prezentate sunt nelansate \u00eenc\u0103. Astfel, sunt promovate \u00eenainte de lansare, pentru a cre\u0219te interesul fa\u021b\u0103 de respectivele produse prin influenceri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">II. Sponsored Content<\/mark><\/h2>\n\n\n\n<p>C\u00e2nd vorbim despre con\u021binut sponsorizat, ne referim la con\u021binutul creat de un influencer, care este produs \u00een colaborare cu un brand care \u00eel sponsorizeaz\u0103. Iar modurile \u00een care influencerul incorporeaz\u0103 brandul \u00een vlog\/articol sunt nelimitate: poate folosi produsele brandului, poate utiliza logo-ul, poate men\u021biona brandul\u2026<\/p>\n\n\n\n<p><strong>Exemplu: Marilu x Yoop<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CG-chF0B2sy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"610\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/Marilu-Yoop.png\" alt=\"\" class=\"wp-image-5268\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.1 \u201cBrought to You By\u201d<\/mark><\/h3>\n\n\n\n<p>Acest tip de sponsorizare este prezentat de obicei la finalul videoclipului, prin mesajul \u201eAcest videoclip v-a fost prezentat de\u2026\u201d, \u00een cadrul c\u0103ruia este men\u021bionat \u0219i numele brandului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.2 Integrated \/ Branded Content<\/mark><\/h3>\n\n\n\n<p>\u00cen acest caz, influencerul introduce brandul sau produsul\/produsele brandului \u00een cadrul pove\u0219tii, dar o face \u00eentr-un mod mai subtil sau indirect. Astfel, produsul\/produsele par a fi parte din poveste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.3 Theme or Hashtag Campaign<\/mark><\/h3>\n\n\n\n<p>Aceast\u0103 tactic\u0103 se aplic\u0103 atunci c\u00e2nd vorbim despre promovarea unei anumite teme sau a unui hashtag \u00een Social Media. De cele mai multe ori este f\u0103cut\u0103 de diver\u0219i influenceri, simultan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.4 Shoutout<\/mark><\/h3>\n\n\n\n<p>Shoutout-ul este o modalitate foarte simpl\u0103, creat\u0103 pentru branduri, de a primi mul\u021bumiri din partea influencerului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.5 Giveaway &amp; Contest<\/mark><\/h3>\n\n\n\n<p>Foarte folosit\u0103 \u00een ultima perioad\u0103 \u00een Rom\u00e2nia!<br>Giveaway-urile sunt o alt\u0103 tactic\u0103 pentru a promova un produs sau un serviciu. \u00cen cadrul lor, influencerii \u00ee\u0219i implic\u0103 direct comunitatea, prin faptul c\u0103 \u00eei cere s\u0103-\u0219i exprime punctul de vedere privind un anumit produs pe care unul sau mai mul\u021bi oamenii din comunitate \u00eel pot c\u00e2\u0219tiga.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2.6 Discount Code \/ Conversions<\/mark><\/h3>\n\n\n\n<p>Este metoda folosit\u0103 de influencer pentru a prezenta un produs sau un serviciu. Tot el este cel care \u00eei ofer\u0103 comunit\u0103\u021bii \u0219i un cod de reducere pentru acel produs\/serviciu mai \u00eenainte prezentat. De cele mai multe ori codul este unul unic pe fiecare influencer, astfel brandul poate s\u0103 urm\u0103reasc\u0103 defalcat conversiile din \u00eentreaga campanie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-2-pentru-Blog-MOCAPP-1024x512.png\" alt=\"Cont free MOCAPP - platforma influencer marketing\" class=\"wp-image-5066\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/blog.mocapp.net\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole<\/span><\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria de Influencer Marketing va ajunge la 15 miliarde de dolari p\u00e2n\u0103 \u00een anul 2022. Cre\u0219terea aceasta incredibil\u0103 explic\u0103 motivul pentru care Influencer Marketing este considerat drept o mi\u0219care smart a oamenilor de marketing \u00een rela\u021bia lor cu clien\u021bii din [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,34],"tags":[],"class_list":["post-5243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top tipuri de campanii cu influenceri &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Se fac des campanii de Influencer Marketing. \u00cen acest articol \u00ee\u021bi prezent\u0103m topul tipurilor de campanii cu influenceri.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/top-tipuri-de-campanii-cu-influenceri\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top tipuri de campanii cu influenceri &#187; 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