{"id":5417,"date":"2021-01-17T18:47:47","date_gmt":"2021-01-17T16:47:47","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5417"},"modified":"2022-08-10T11:25:30","modified_gmt":"2022-08-10T09:25:30","slug":"trend-2021-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/trend-2021-influencer-marketing\/?lang=ro","title":{"rendered":"Tendin\u021be 2021 \u00een Influencer Marketing"},"content":{"rendered":"\n<p>Ce va fi \u00een trend 2021? Ca la fiecare \u00eenceput de an, cu to\u021bii \u00eencerc\u0103m s\u0103 facem previziuni. \u0218i cu to\u021bii avem nevoie de ve\u0219ti bune, iar eu am una: putem s\u0103 fim optimi\u0219ti \u00een leg\u0103tur\u0103 cu prezentul \u0219i viitorul industriei online. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2021 are semne foarte bune. <\/strong><\/h2>\n\n\n\n<p>De\u0219i 2020 a fost denumit &#8220;Anul Covid&#8221;, iar \u0219ocul tr\u0103it ne va face peste ani s\u0103 ne exprim\u0103m cu \u201e\u00eenainte de 2020\u201d \u0219i \u201edup\u0103 2020\u201d, schimb\u0103rile aduse de criza sanitar\u0103 au f\u0103cut ca digitalizarea s\u0103 fie mult gr\u0103bit\u0103 pentru multe afaceri, iar bugetele s\u0103 fie direc\u021bionate mai ales sper mediul online, \u00een lips\u0103 de alte mijloace de comunicare.&nbsp;<\/p>\n\n\n\n<p>Iat\u0103 a\u0219adar principalele tendin\u021be care vor contura pia\u021ba de Influencer Marketing \u00een cursul acestui an, din punctul meu de vedere:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/introspection-shutterstock_1744712297-1024x683.jpg\" alt=\"Trend 2021 - Introspectie\" class=\"wp-image-5454\" width=\"512\" height=\"342\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Introspec\u021bie<\/strong><\/h2>\n\n\n\n<p>\u00cen 2020, cuvintele de ordine au fost solidaritate \u0219i izolare, dar \u0219i <em>introspec\u021bie<\/em> \u0219i <em>autoevaluare<\/em>. <\/p>\n\n\n\n<p>Lipsa contactelor sociale cu care eram obi\u0219nui\u021bi \u0219i anticiparea unei crize economice, ne-au dat tuturor ocazia s\u0103&nbsp; analiz\u0103m cu aten\u021bie multe aspecte ale vie\u021bii noastre:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>calitatea rela\u021biilor pe care le avem <em>(pandemia ne-a prins singuri sau, mai r\u0103u, l\u00e2ng\u0103 cine nu trebuie? cum ne-am sim\u021bit \u0219i ce am f\u0103cut atunci c\u00e2nd nu am avut cum s\u0103 ie\u0219im din case?)<\/em><\/li><li>valoarea noastr\u0103 pe pia\u021ba muncii <em>(suntem unde ne dorim? industria \u00een care lucram a avut de suferit \u0219i trebuie s\u0103 ne schimb\u0103m direc\u021bia sau s\u0103 ne reorient\u0103m total?)<\/em><\/li><li>deciziile noastre financiare <em>(st\u0103m \u00een chirie, avem rate sau nu? avem economii sau nu? pe ce cheltuim banii? avem loc, ne sim\u021bim confortabil \u00een locuin\u021ba noastr\u0103? )<\/em><\/li><\/ul>\n\n\n\n<p>Toate aceste \u00eentreb\u0103ri care ne-au m\u0103cinat, vr\u00e2nd-nevr\u00e2nd, \u00een ultimul an, au dus la modific\u0103ri \u00een comportamentul nostru ca utilizatori \u0219i la a\u0219tept\u0103ri noi de la creatorii de con\u021binut pe care \u00eei urm\u0103ream sau pe care i-am descoperit cu aceast\u0103 ocazie. Am c\u0103utat informa\u021bii, recomand\u0103ri \u0219i speran\u021b\u0103, echilibru. Pu\u0219i fa\u021b\u0103 \u00een fa\u021b\u0103 cu incertitudinea, filtrele au c\u0103zut, iar nevoia de contact sau de rela\u021bionare cu influenceri a crescut direct propor\u021bional cu distan\u021barea social\u0103.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/Stories-shutterstock_1434503447-1024x1024.jpg\" alt=\"Trend 2021 - Stories\" class=\"wp-image-5435\" width=\"512\" height=\"512\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Stories \u0219i Live<\/strong><\/h2>\n\n\n\n<p>Inclusiv pe Linkedin au ap\u0103rut stories! Con\u021binutul creat live, nefiltrat, ultra-concis c\u00e2\u0219tig\u0103 teren. Probabil pentru c\u0103 modul nostru de a consuma Social Media este compulsiv, adesea scroll\u0103m de plictiseal\u0103, de nervi, din anxietate, a\u0219a c\u0103 r\u0103bdarea ne lipse\u0219te, iar acest tip de con\u021binut ne satisface rapid pofta de \u201eceva nou\u201d, la fel cum ni\u0219te chipsuri ne taie foamea c\u00e2nd n-avem chef s\u0103 ne a\u0219ez\u0103m la mas\u0103 \u0219i s\u0103 consum\u0103m o friptur\u0103. Acest tip de \u201efast-consuming\u201d este secretul din spatele platformei TikTok sau a formatului Reels din Instagram.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, modul nostru compulsiv de a consuma social media duce la exploat\u0103ri din ce \u00een ce mai creative, prin care live-shopping, un mod de a interac\u021biona cu posibili cump\u0103r\u0103tori prin con\u021binut live \u0219i a-i atrage s\u0103 fac\u0103 o achizi\u021bie \u00een doar c\u00e2teva clickuri.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/Fake-shutterstock_1725715600-1024x683.jpg\" alt=\"\" class=\"wp-image-5438\" width=\"512\" height=\"342\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Fake<\/strong><\/h2>\n\n\n\n<p>Dac\u0103 am ajuns la felul \u00een care ne cheltuim banii \u00een online, e important de punctat c\u0103 metodele de phishing au fost \u00eembun\u0103t\u0103\u021bite \u0219i au luat amploare \u00een timpul pandemiei, inclusiv cu emailuri adaptate perfect perioadei: legate de ajutoare de la stat pe timpul crizei sau de vaccinuri. Pe m\u0103sur\u0103 ce tehnologia evolueaz\u0103, \u0219i aceste escrocherii digitale sunt mai evoluate. Prin metoda deep-fake, foarte greu de detectat, s-au \u00eencercat astfel de escrocherii \u0219i s-au distribuit \u0219i \u0219tiri false, adic\u0103&nbsp; \u201efake-news\u201d. <\/p>\n\n\n\n<p>Unele publica\u021bii interna\u021bionale au numit 2020, Anul Fake-News, lu\u00e2nd \u00een considerare asaltul propagandei antivaccinare \u0219i manipul\u0103rii \u00een preajma alegerilor din SUA, o miz\u0103 imens\u0103 pentru politica \u0219i economia interna\u021bionale. <\/p>\n\n\n\n<p>2021 pare s\u0103 dep\u0103\u0219easc\u0103 nivelul a\u0219tept\u0103rilor \u0219i s\u0103 duc\u0103 fake-news \u0219i mai departe, din p\u0103cate pentru democra\u021bie \u0219i pentru noi, \u00een general.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/credibility-shutterstock_1314318809-1024x314.jpg\" alt=\"\" class=\"wp-image-5441\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Diversitate<\/strong><\/h2>\n\n\n\n<p><strong><em>Diversitate, cultur\u0103, oameni adev\u0103ra\u021bi, incluziune<\/em><\/strong> &#8211; ace\u0219tia sunt termeni cu cre\u0219teri spectaculoase la c\u0103utare pe Getty Images, conform unui raport publicat de <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-getty-images-research-shows-that-8-in-10-people-expect-companies-to-be-consistently-committed-to-inclusivity-and-diversity-in-their-advertising-301112739.html\">prnewswire.com<\/a>. Autenticitate! Exist\u0103 o dorin\u021b\u0103 crescut\u0103 a consumatorilor de a se vedea reprezenta\u021bi corect, cu lifestyle, alegeri, gusturi, aspect: nu doar puncte tari \u0219i calit\u0103\u021bi, ci \u0219i defecte, vulnerabilit\u0103\u021bi. <\/p>\n\n\n\n<p>Conform aceluia\u0219i studiu, 8 din 10 persoane care au participat la studiu au spus c\u0103 li se pare c\u0103, \u00een general, companiile ar putea s\u0103 fac\u0103 un efort mai mare pentru a ar\u0103ta realist publicul. \u00cen industria social media, asta se va reflecta prin asocierea cu un mix de micro-influenceri care pot reprezenta diverse <a href=\"https:\/\/www.linkfluence.com\/blog\/what-are-tribes-and-why-you-should-be-targeting-them#:~:text=Tribal%20marketing%20addresses%20consumers%20through%20a%20social%20context.&amp;text=%E2%80%9CA%20tribe%20is%20a%20group,%E2%80%9D%20%E2%80%93%20Seth%20Godin%2C%20Tribes.\">\u201etriburi\u201d<\/a>, dup\u0103 defini\u021bia lui Seth Godin, v\u00e2rste, venituri,&nbsp; interese \u0219i preocup\u0103ri diferite. <\/p>\n\n\n\n<p>\u0218i discursurile trebuie adaptate: reac\u021biile vehemente din ultimii ani arat\u0103 c\u0103 derapajele nu scap\u0103 netaxate, fie ele sexiste, rasiste sau de alt fel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/responsa-shutterstock_1765866074-1024x724.jpg\" alt=\"Trend 2021 - Responsability\" class=\"wp-image-5443\" width=\"520\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Responsabilitate<\/strong><\/h2>\n\n\n\n<p>De\u0219i suntem \u00een mijlocul iernii, temperaturile au sc\u0103zut rar sub zero grade \u00een zonele de c\u00e2mpie. Sim\u021bim \u0219i noi \u00een fiecare zi: \u00eenc\u00e2lzirea global\u0103 este o realitate care ne schimb\u0103 vie\u021bile. Discursurile cu teme legate de grija pentru planet\u0103 sunt din ce \u00een ce mai dese: de la colectarea selectiv\u0103 a de\u0219eurilor, p\u00e2n\u0103 la protejarea animalelor. <\/p>\n\n\n\n<p>\u00cen influencer marketing asta se va traduce \u00een 2021 printr-un num\u0103r mare de campanii cu scopul educ\u0103rii popula\u021biei pe teme ecologice, reciclare, consum responsabil de resurse.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/inkedin-shutterstock_1463650055-1024x683.jpg\" alt=\"Trend 2021 - B2B\" class=\"wp-image-5446\" width=\"512\" height=\"342\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Influenceri B2B<\/strong><\/h2>\n\n\n\n<p>Mitul conform c\u0103ruia Influencer Marketing este potrivit numai \u00een campanii cu consumatori finali a disp\u0103rut, \u00een sf\u00e2r\u0219it. <\/p>\n\n\n\n<p>Ascensiunea Linkedin \u0219i concluzia simpl\u0103 c\u0103 a te adresa unei companii \u00eenseamn\u0103, de fapt, a te adresa tot unor oameni, face ca num\u0103rul campanii s\u0103 creasc\u0103 mult \u00een 2021 pe acest segment. \u00cen 2020 s-au eviden\u021biat persoane cu o audien\u021b\u0103 business, relevant\u0103 pentru astfel de campanii, iar \u00een 2021 vom vedea o cre\u0219tere important\u0103. <\/p>\n\n\n\n<p>Bugete \u0219i interes ar fi: <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2020\/09\/b2b-2021-research-final.pdf\">Content Marketing Institute<\/a> arat\u0103 c\u0103 de\u0219i 89% din companii folosesc Social Media, doar 38% scriu guest-posts pe alte platforme \u0219i doar 24% au \u00eencercat Influencer Marketing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-17-at-18.43.14-1024x807.png\" alt=\"Trend 2021 - Research\" class=\"wp-image-5449\" width=\"512\" height=\"404\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Cercetarea pie\u021bei<\/strong><\/h2>\n\n\n\n<p>M\u0103rimea pie\u021bei de influencer marketing \u0219i a platformelor dedicate I.M. este \u00een continu\u0103 cre\u0219tere.<a href=\"https:\/\/www.statista.com\/statistics\/1036560\/global-influencer-marketing-platform-market-size\/\"> Statista.com <\/a>estimeaz\u0103 c\u0103 dac\u0103 \u00een 2018, la nivel mondial pia\u021ba platformelor era evaluat\u0103 la 137 miliarde de dolari, \u00een 2021 la 162 de milioane, iar trendul ascendent va face ca \u00een 2027 s\u0103 ajung\u0103 la 370 milioane de dolari.&nbsp;<\/p>\n\n\n\n<p><em>Apropo de aceste cifre, am o previziune cu dedica\u021bie pentru pia\u021ba din Rom\u00e2nia: <\/em>cred c\u0103 \u00een 2021 se va investi mai mult \u00een cercetare. Este clar o necesitate. Ne referim prea des la m\u0103sur\u0103tori la nivel global, american sau european. \u00cens\u0103 nu \u0219tim cu adev\u0103rat cifre importante despre creatorii locali de con\u021binut \u0219i bugetele investite \u00een industrie, mai ales pentru c\u0103 \u00een acest moment sunt derulate campanii at\u00e2t de agen\u021biile de PR, c\u00e2t \u0219i de cele de Affiliate Marketing, Paid Media, de publicitate sau SEO, iar pe l\u00e2ng\u0103 toate acestea se folosesc \u0219i numeroase bartere. <\/p>\n\n\n\n<p>MOCAPP \u00ee\u0219i propune s\u0103 aduc\u0103 transparen\u021b\u0103 \u00een aceast\u0103 industrie cu o baz\u0103 de date solid\u0103, un volum de informa\u021bii f\u0103r\u0103 precedent despre canalele media, comunit\u0103\u021bi, ni\u0219e, colabor\u0103ri anterioare \u0219i onorarii. <a href=\"https:\/\/blog.mocapp.net\/platforme-influenceri-romani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sunt informa\u021bii pe care MOCAPP le ofer\u0103 \u00een exclusivitate pe pia\u021ba rom\u00e2neasc\u0103. <\/a><\/p>\n\n\n\n<p>Un pas \u00eenainte pentru educarea pie\u021bei, stabilirea realist\u0103 a obiectivelor \u0219i folosirea strategic\u0103 a resurselor va fi, pe l\u00e2ng\u0103 folosirea MOCAPP, o cercetare cantitativ\u0103 \u0219i calitativ\u0103 semnificativ\u0103 despre creatorii de con\u021binut \u0219i publicul lor.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/burnout-shutterstock_739555726-1024x765.jpg\" alt=\"Trend 2021 - Burnout\" class=\"wp-image-5452\" width=\"512\" height=\"383\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trend 2021: Burnout<\/strong><\/h2>\n\n\n\n<p>\u00cen 2020, departamentul de social media sau de digital au salvat, \u00een multe cazuri, campaniile \u00een derulare. Evenimentele au fost am\u00e2nate, afi\u0219ajul stradal a devenit inutil \u00een perioade de stare de urgen\u021b\u0103 sau de alert\u0103, iar consumul de social media mult mai crescut a fost un motiv \u00een plus ca toate resursele disponibile s\u0103 fie redirec\u021bionate c\u0103tre digital, inclusiv prin campanii cu influenceri. <\/p>\n\n\n\n<p>Presiunea rezultatelor \u0219i a timpului \u0219i volumul mare de munc\u0103 ne face ast\u0103zi s\u0103 ne confrunt\u0103m cu o criz\u0103 pe pia\u021ba muncii: echipe valoroase se destram\u0103 c\u00e2nd angaja\u021bii decid c\u0103 au nevoie de pauze \u00eendelungate, c\u00e2nd se simt cople\u0219i\u021bi de munc\u0103. C\u00e2nd se g\u0103sesc greu persoane calificate \u0219i cu un grad mare de profesionalism, nu ne permitem s\u0103 pierdem angaja\u021bii \u00een care am investit ani de zile \u0219i cu care am construit rela\u021bii de munc\u0103 valoroase.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cen \u00eencheiere&#8230;<\/h2>\n\n\n\n<p>A\u0219 vrea s\u0103 \u0219ti\u021bi c\u0103 eu am prins vremuri \u00een care ne imaginam anul 2001 sau 2021 vor aduce ma\u0219ini zbur\u0103toare, teleportare \u0219i imprimante 3D care creaz\u0103 m\u00e2ncare aburind\u0103, la comand\u0103, \u00een c\u00e2teva secunde. Timpul ne-a demonstrat c\u0103 salturile tehnologice nu se fac peste noapte, nici nevoile noastre nu se schimb\u0103 radical. <\/p>\n\n\n\n<p>Se schimb\u0103 \u00eens\u0103 aproape pe nesim\u021bite felul \u00een care facem acelea\u0219i lucruri: vorbim cu prietenii, \u00eei sun\u0103m, le scriem mesaje, facem videocalls. Spunem pove\u0219ti: ne \u00eent\u00e2lnim \u0219i discut\u0103m, scriem pe h\u00e2rtie, scriem pe net, ne \u00eenregistr\u0103m, public\u0103m video constant, vloguri sau stories, ap\u0103s\u00e2nd doar un buton. <\/p>\n\n\n\n<p><strong>Cred c\u0103 nici 2021 nu va aduce farfurii zbur\u0103toare \u00een parc\u0103ri \u0219i nici atacuri mar\u021biene, dar va fi \u00eenc\u0103 un pas spre o comunicare mai rapid\u0103, mai eficient\u0103, un mediu mai bine reglementat, mai transparent \u0219i mai eficient. <\/strong><\/p>\n\n\n\n<p>Adic\u0103 va fi un an&#8230; mai bun.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Principalele tendin\u021be care vor contura pia\u021ba de Influencer Marketing \u00een 2021<\/p>\n","protected":false},"author":2,"featured_media":5433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52],"tags":[],"class_list":["post-5417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendin\u021be 2021 \u00een Influencer Marketing &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Ce va fi \u00een trend 2021? Ca la fiecare \u00eenceput de an, cu to\u021bii \u00eencerc\u0103m s\u0103 facem previziuni. \u0218i cu to\u021bii avem nevoie de ve\u0219ti bune.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/trend-2021-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends 2021 \u00een Social Media\" \/>\n<meta property=\"og:description\" content=\"Ce va fi \u00een trend 2021? Ca la fiecare \u00eenceput de an, cu to\u021bii \u00eencerc\u0103m s\u0103 facem previziuni. \u0218i cu to\u021bii avem nevoie de ve\u0219ti bune.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/trend-2021-influencer-marketing\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-17T16:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T09:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/01\/Banner-Trend-2021-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florin Grozea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Trends 2021 \u00een Social Media\" \/>\n<meta name=\"twitter:description\" content=\"Ce va fi \u00een trend 2021? 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