{"id":5467,"date":"2021-01-28T18:02:44","date_gmt":"2021-01-28T16:02:44","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5467"},"modified":"2022-08-10T11:29:12","modified_gmt":"2022-08-10T09:29:12","slug":"de-ce-iubeste-generatia-z-influencerii","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/de-ce-iubeste-generatia-z-influencerii\/?lang=ro","title":{"rendered":"De ce iube\u0219te Genera\u021bia Z influencerii"},"content":{"rendered":"\n<p>Tehnologia a ajuns s\u0103 fie parte din via\u021ba noastr\u0103 de zi cu zi. \u0218i nu este vorba doar despre Social Media! Tehnologia este cea care ne face via\u021ba mai u\u0219oar\u0103, indiferent de domeniul \u00een care activ\u0103m.<\/p>\n\n\n\n<p>La r\u00e2ndul ei, tehnologia poate avea un impact diferit, \u00een func\u021bie de domeniu. De exemplu, Influencer Marketingul, a\u0219a cum \u00eel \u0219tim \u00een prezent, nu ar fi fost deloc la fel dac\u0103 nu aveam tehnologie. Cel mai probabil nu ar fi existat nici acest nume, de <strong><span class=\"has-inline-color has-vivid-purple-color\">Influencer Marketing<\/span><\/strong>, pentru aceast\u0103 ni\u0219\u0103 a marketingului care \u00een trecut era reprezentat\u0103 de vedetele pe care le \u0219tim de la TV \u0219i radio<\/p>\n\n\n\n<p><strong>Avem exemple de<\/strong>:<\/p>\n\n\n\n<p>&#8211; <span style=\"text-decoration: underline;\"><strong>influenceri care sunt vedete<\/strong><\/span>; <\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 TV \u0219i radio, ei au \u0219tiut s\u0103 foloseasc\u0103 internetul pentru a atrage \u0219i publicul din online. Acesta cre\u0219te ca num\u0103r pe zi ce trece datorit\u0103 faptului c\u0103 din ce \u00een ce mai mult\u0103 lume utilizeaz\u0103 internetul.<\/p>\n\n\n\n<p>&#8211; <span style=\"text-decoration: underline;\"><strong>influenceri care au devenit cunoscu\u021bi exclusiv datorit\u0103 puterii internetului<\/strong><\/span>. <\/p>\n\n\n\n<p>Ei sunt cei care \u00een prezent au canale de YouTube cu mul\u021bi abona\u021bi. Au conturi de Instagram cu mul\u021bi urm\u0103ritori \u0219i, mai nou, conturi de TikTok care au atins cifre impresionante.<\/p>\n\n\n\n<p>De cealalt\u0103 parte \u00eens\u0103, \u00eei avem pe urm\u0103ritorii influencerilor, care sunt de mai multe tipuri.<\/p>\n\n\n\n<p>Pentru ca aceste tipuri s\u0103 poat\u0103 fi reprezentate mult mai simplu \u0219i a putea fi urm\u0103rite mult mai u\u0219or informa\u021biile \u0219i ac\u021biunile pe care le fac diferitele categorii de utilizatori din Social Media, s-au stabilit la nivel interna\u021bional 3 tipuri de genera\u021bii. Ele includ at\u00e2t tinerii, c\u00e2t \u0219i adul\u021bii. Este vorba despre <strong>genera\u021biile X, Y \u0219i Z<\/strong>. De\u0219i nu au perioade de timp agreate la fel peste tot (unele surse spun c\u0103 Genera\u021bia Z \u00eencepe \u00een anul 1995, altele \u00een 1996 etc.), au totu\u0219i caracteristici generale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Genera\u021bia Z \u0219i influencerii<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/1-1-1024x366.png\" alt=\"\" class=\"wp-image-5524\"\/><\/figure>\n\n\n\n<p>Ca s\u0103 putem \u00een\u021belege care este leg\u0103tura dintre Genera\u021bia Z (cei mai tineri) \u0219i influencerii, am ales pentru simplificarea situa\u021biei categorisirea f\u0103cut\u0103 de <a rel=\"noreferrer noopener\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\">Pew Research Center<\/span><\/a>. Conform articolului scris de c\u0103tre ei, prima, <span style=\"text-decoration: underline;\">Genera\u021bia X este reprezentat\u0103 de persoanele n\u0103scute \u00eentre anii 1965 \u0219i 1980<\/span>. <span style=\"text-decoration: underline;\">Genera\u021bia Y (cunoscut\u0103 drept Millennials) este reprezentat\u0103 de cei n\u0103scu\u021bi \u00eentre 1981 \u0219i 1996<\/span>. Ultima, <span style=\"text-decoration: underline;\">Genera\u021bia Z este reprezentat\u0103 de cei n\u0103scu\u021bi \u00eencep\u00e2nd cu anul 1997<\/span>.<\/p>\n\n\n\n<p>\u00cen acest articol vom vorbi despre Genera\u021bia Z. Ea este prima genera\u021bie care a avut tehnologie \u00eenc\u0103 din momentul \u00een care s-a n\u0103scut. Este totodat\u0103 la curent cu tot ce apare \u00een Social Media, este curioas\u0103 s\u0103 testeze \u0219i \u00een\u021belege noile tehnologii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce Genera\u021bia Z? <\/h2>\n\n\n\n<p>Genera\u021bia Z produce deja schimb\u0103ri importante \u00een ceea ce prive\u0219te Social Media \u0219i Influencer Marketing. Un exemplu relevant este <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@charlidamelio\" target=\"_blank\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Charli D\u2019Amelio<\/span><\/span><\/a>, \u00een v\u00e2rst\u0103 de doar 17 ani care a ajuns s\u0103 fie primul influencer care a trecut de 100 de milioane de urm\u0103ritori pe TikTok, aplica\u021bie care a ajuns s\u0103 fie \u00een mod constant \u00een topul desc\u0103rc\u0103rilor la nivel interna\u021bional (inclusiv \u00een Rom\u00e2nia), al\u0103turi de Instagram \u0219i Facebook.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este TikTok?<\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.mocapp.net\/primii-pasi-pe-tiktok\/\" target=\"_blank\"><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">TikTok este o aplica\u021bie mobil\u0103 de divertisment. Ea le permite utilizatorilor s\u0103 creeze videoclipuri scurte de 15 secunde, cel mult 1 minut. \u00cen cadrul lor, utilizatorii pot ad\u0103uga melodii, filtre, efecte \u0219i texte \u0219i pe care le pot distribui mai apoi tot \u00een aplica\u021bie (afl\u0103 <strong>AICI<\/strong> mai multe detalii despre TikTok).<\/span><\/span><\/a><\/p>\n\n\n\n<p>Schimb\u0103rile care au loc \u00een Social Media influen\u021beaz\u0103 inevitabil \u0219i ni\u0219a Influencer Marketing, unde Genera\u021bia Z este din ce \u00een ce mai activ\u0103. <a href=\"https:\/\/www.marketingdive.com\/news\/gen-z-prefers-influencers-who-could-fit-into-their-social-bubble-study-s\/582891\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">Genera\u021bia Z prefer\u0103 deja influencerii<\/span><\/span><\/a> care fac parte din \u201ebula lor social\u0103\u201d \u0219i tot influencerii sunt \u0219i <a href=\"https:\/\/www.revistabiz.ro\/cine-sunt-noii-ambasadori-de-brand-ai-generatiei-z\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">noii ambasadori de brand ai Genera\u021biei Z<\/span><\/span><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\u0219adar, de ce iube\u0219te Genera\u021bia Z influencerii?<\/h2>\n\n\n\n<p>Am identificat o serie de motive pentru care Genera\u021bia Z iube\u0219te influencerii, iar aceste motive sunt:<\/p>\n\n\n\n<p><strong>Pentru subiectele abordate<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/2-2-1024x366.png\" alt=\"\" class=\"wp-image-5528\"\/><\/figure>\n\n\n\n<p>Fie c\u0103 este vorba despre un videoclip pe YouTube sau o postare pe Instagram, influencerii atrag public \u00een mod constant prin post\u0103rile pe care le fac \u00een mediul online. <\/p>\n\n\n\n<p>Subiectele pe care le abordeaz\u0103 sunt, de multe ori, actuale. Acest lucru ajut\u0103 la cre\u0219terea num\u0103rului de vizualiz\u0103ri\/de urm\u0103ritori\/de abona\u021bi etc. \u0219i, prin ele, cre\u0219terea comunit\u0103\u021bii influencerului.<\/p>\n\n\n\n<p><strong>Pentru limbajul folosit<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/3-1-1024x366.png\" alt=\"\" class=\"wp-image-5530\"\/><\/figure>\n\n\n\n<p>Pe l\u00e2ng\u0103 stilul \u00een care fiecare influencer alege s\u0103-\u0219i prezinte con\u021binutul creat, un rol important \u00eel are \u0219i limbajul. <\/p>\n\n\n\n<p>Indiferent de subiectul ales, fiecare influencer are un stil aparte de a-l prezenta, un stil c\u00e2t se poate de unic. Totodat\u0103, ceea ce spune influencerul este foarte u\u0219or de urm\u0103rit de c\u0103tre cei care \u00eel urm\u0103resc (inclusiv de Genera\u021bia Z).<\/p>\n\n\n\n<p><strong>Pentru autenticitate<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/4-1-1024x366.png\" alt=\"\" class=\"wp-image-5532\"\/><\/figure>\n\n\n\n<p>Autenticitatea al\u0103turi de creativitate sunt foarte importante pentru fiecare influencer \u00een parte. Ele \u00eel pot ajuta pe influencer s\u0103 se diferen\u021bieze.<\/p>\n\n\n\n<p>Astfel, chiar dac\u0103 doi sau mai mul\u021bi influenceri vorbesc despre acela\u0219i subiect, felul autentic \u00een care o fac poate fi un plus pentru ei. Acest aspect, la r\u00e2ndul lui aduce dup\u0103 sine cre\u0219terea comunit\u0103\u021bii din jurul influencerilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie:<\/h2>\n\n\n\n<p>Prin aceste motive, Influencerii \u0219i Genera\u021bia Z ajung s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 valorile comune \u00een care s\u0103 cread\u0103 \u0219i pe care s\u0103 le sus\u021bin\u0103. Ajung s\u0103 creeze o conexiune puternic\u0103, realizat\u0103 \u0219i prin disponibilitatea pe care influencerii care au devenit cunoscu\u021bi prin mediul online o arat\u0103 prin comentariile la care r\u0103spund \u00een mod constant. Nu \u00een ultimul r\u00e2nd, influencerii ajung s\u0103-i inspire pe cei din Genera\u021bia Z prin felul \u00een care vorbesc, modul \u00een care se \u00eembrac\u0103 \u0219i aleg s\u0103 tr\u0103iasc\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/11\/NEW-CTA-2-pentru-Blog-MOCAPP-edited-1024x512.png\" alt=\"Cont free MOCAPP - platforma influencer marketing\" class=\"wp-image-5229\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/blog.mocapp.net\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\"><span style=\"text-decoration: underline;\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole<\/span><\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tehnologia a ajuns s\u0103 fie parte din via\u021ba noastr\u0103 de zi cu zi. \u0218i nu este vorba doar despre Social Media! Tehnologia este cea care ne face via\u021ba mai u\u0219oar\u0103, indiferent de domeniul \u00een care activ\u0103m. La r\u00e2ndul ei, tehnologia [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5472,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52],"tags":[],"class_list":["post-5467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De ce iube\u0219te Genera\u021bia Z influencerii &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Genera\u021bia Z este din ce \u00een ce mai activ\u0103 \u00een Social Media. 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