{"id":5483,"date":"2021-01-29T12:23:11","date_gmt":"2021-01-29T10:23:11","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5483"},"modified":"2022-08-10T11:30:45","modified_gmt":"2022-08-10T09:30:45","slug":"influencer-marketing-kpi","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro","title":{"rendered":"Ce Influencer Marketing KPI ar trebui s\u0103 urm\u0103re\u0219ti \u00eentr-o campanie online"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Discu\u021bia despre KPI \u00een Influencer Marketing este una hot \u00een ultimii ani. <\/strong><\/h2>\n\n\n\n<p>Totul porne\u0219te de la o realitate: Consumatorii de\u021bin controlul \u00een Social Media. \u00cen 2021, ei sunt con\u0219tien\u021bi deja de faptul c\u0103 sunt expu\u0219i la publicitate, c\u0103 datele lor demografice sunt valoroase pentru targetare. Ei accept\u0103 s\u0103 primeasc\u0103 mesaje prin mass-media, social media \u0219i influenceri&#8230; at\u00e2ta timp c\u00e2t li se pare c\u0103 sunt utile, autentice \u0219i nu dep\u0103\u0219esc un volum rezonabil.&nbsp;<\/p>\n\n\n\n<p><strong>47% dintre utilizatorii de Internet utilizeaz\u0103 un instrument de blocare a anun\u021burilor <\/strong>pentru a preveni afi\u0219area anun\u021burilor \u00een timp ce navigheaz\u0103 pe Internet, spune studiul Global Digital 2019 Report citat de <a href=\"https:\/\/wearesocial.com\/blog\/2019\/01\/digital-2019-global-internet-use-accelerates\">wearesocial.com<\/a>.&nbsp;<\/p>\n\n\n\n<p>Iat\u0103 de ce, \u00een prezent, <strong>cheia r\u0103m\u00e2ne Influencer Marketing:<\/strong> un mod de a ajunge la utilizatori f\u0103r\u0103 filtre \u0219i \u00eengr\u0103diri. <\/p>\n\n\n\n<p>Utilizatorii urm\u0103resc cu interes \u0219i cu pl\u0103cere con\u021binutul original creat de ei, iar c\u00e2nd acesta include mesaje publicitare, nu este evitat, ignorat, ci chiar asimilat.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><em>C\u00e2t de des se \u00eent\u00e2mpl\u0103 asta \u0219i \u00een ce m\u0103sur\u0103 este mesajul asimilat?&nbsp;<\/em><\/li><li><em>C\u00e2nd este respins mesajul?<\/em><\/li><li><em>Care este drumul de la reach, engagement, brand awareness, trafic p\u00e2n\u0103 la v\u00e2nz\u0103ri \u0219i loialitate fa\u021b\u0103 de brand?<\/em><\/li><\/ul>\n\n\n\n<p><strong>Una dintre preocup\u0103rile majore pentru marketerii digitali este <em>performan\u021ba<\/em> unui influencer. <\/strong>De fapt, mul\u021bi recunosc c\u0103 ar fi \u00eenclina\u021bi s\u0103 investeasc\u0103 \u00een Influencer Marketing dac\u0103 ar putea m\u0103sura impactul acestuia. Acest lucru este posibil: o<a href=\"https:\/\/blog.mocapp.net\/calitatile-influencer-adevarat\/\"> campanie de influencer marketing <\/a>poate r\u0103spunde acestor \u00eentreb\u0103ri prin urm\u0103rirea unor KPIs (Key Performance Indicators). <\/p>\n\n\n\n<p>Cu alte cuvinte, datele vorbesc: ele furnizeaz\u0103 informa\u021bii valoroase despre interac\u021biunea utilizatorilor cu fiecare mediu \u0219i cu mesajul, despre rela\u021bia cu brandul \u00een timp \u0219i multe alte lucruri utile pe termen scurt, dar \u0219i pe termen lung pentru o companie care are multiple obiective de marketing.&nbsp;<\/p>\n\n\n\n<p>S\u0103 arunc\u0103m o privire asupra unora dintre cei mai importan\u021bi indicatori de performan\u021b\u0103 de marketing pe care ar trebui s\u0103 \u00eei urm\u0103ri\u021bi pentru a m\u0103sura \u0219i a determina succesul campaniei dvs.:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/1-1024x366.png\" alt=\"Influencer Marketing KPI\" class=\"wp-image-5492\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KPI-uri de generare de con\u021binut<\/h2>\n\n\n\n<p>Ace\u0219ti KPIs de cantitate \u00eenseamn\u0103 o m\u0103surare simpl\u0103 a <em>cantit\u0103\u021bii<\/em> de con\u021binut generat de campanie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 1: Num\u0103rul de post\u0103ri generate de utilizatori<\/h2>\n\n\n\n<p>C\u00e2nd \u00eencepe\u021bi o campanie de influencer marketing este util s\u0103 folosi\u021bi un <em>hashtag<\/em> pentru post\u0103rile sponsorizate. <\/p>\n\n\n\n<p>Influencerii \u00eei pot \u00eencuraja pe followers s\u0103-l foloseasc\u0103 atunci c\u00e2nd posteaz\u0103 \u0219i ei con\u021binut legat de brandul dvs. Verific\u00e2nd num\u0103rul de post\u0103ri care au fost create folosind acest hashtag, pute\u021bi afla o dimensiune a campaniei.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/2-1024x366.png\" alt=\"Influencer Marketing KPI\" class=\"wp-image-5494\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KPI-uri de awareness<\/h2>\n\n\n\n<p>Aceste KPI-uri de influencer marketing analizeaz\u0103 gradul de <em>con\u0219tientizare<\/em> a m\u0103rcii pe care l-a generat campania de influencer marketing. Pe baza acestora, pute\u021bi g\u0103si rentabilitatea investi\u021biei campaniei dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 2: Reach and Awareness pentru brand<\/h2>\n\n\n\n<p>Dac\u0103 obiectivul dvs. este s\u0103 cre\u0219te\u021bi notorietatea brandului, este esen\u021bial s\u0103 urm\u0103ri\u021bi acoperirea campaniei dvs. de influencer marketing. Un mod de a m\u0103sura deci num\u0103rul de persoane care au aflat de produsul sau serviciul dvs. prin campanie este a aduna reach-ul raportat de re\u021betele de socializare pentru con\u021binut: story sau postare foto sau video. <\/p>\n\n\n\n<p>De asemenea, \u00een cazul YouTube se poate lua \u00een calcul num\u0103rul de vizualiz\u0103ri ale unui clip sau chiar num\u0103rul total de subscriberi, dac\u0103 brandul se reg\u0103se\u0219te \u00een denumirea clipului despre care abona\u021bii \u00eel primesc \u00een inbox ca notificare despre apari\u021bia unui nou video.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Speciali\u0219tii \u00een marketing \u0219tiu c\u00e2t timp le consum\u0103 un raport la finalul unei campanii. Folosind MOCAPP, raportarea se face foarte simplu \u0219i rapid, procesul de str\u00e2ngere de date fiind automatizat. Testa\u021bi acum serviciul cu <a href=\"https:\/\/mocapp.net\/\">un cont gratuit pentru 90 de zile<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 3: Cre\u0219terea num\u0103rului de urm\u0103ritori pe Social Media<\/h2>\n\n\n\n<p>C\u00e2nd desf\u0103\u0219ura\u021bi o campanie cu influenceri pe Social Media, unul din livrabilele pe care le ve\u021bi cere probabil sunt post\u0103ri \u00een care influencerii pun tag-uri pe conturile lor din re\u021belele de socializare.&nbsp;Tag-ul arat\u0103 a\u0219a @numebrad \u0219i e ca un link c\u0103tre pagina brandului\/companiei voastre.<\/p>\n\n\n\n<p>Astfel, urm\u0103ritorii lor vor afla de brandul vostru, iar unii dintre ei vor intra pe contul brandului s\u0103 afle mai multe informa\u021bii \u0219i poate chiar vor da follow. \u00cen mod similar, persoanele care fac click pe tag-ul \/ link-ul pus de influencer s-ar putea s\u0103 se aboneze la blogul oficial sau la newsletter-ul prin e-mail. Ambele contribuie la cre\u0219terea audien\u021bei.<\/p>\n\n\n\n<p>\u021aine\u021bi eviden\u021ba acestor cifre pentru a avea o imagine complet\u0103 a rezultatelor campaniei.&nbsp;<\/p>\n\n\n\n<p>Num\u0103rul de followers \u00een sine ai unui influencer nu este un indicator destul de bun pentru evaluarea rezultatelor unei campanii. Nu doar pentru afinitatea acestora cu produsul t\u0103u poate varia, dar \u0219i num\u0103rul poate fi \u201eumflat\u201d. Cite\u0219te articolul: <a href=\"https:\/\/blog.mocapp.net\/fake-followers-social-media\/\">Frauda \u00een social media. C\u00e2\u021bi influenceri au fake followers \u0219i de ce te afecteaz\u0103 pe tine numerele \u201cumflate\u201d<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/3-1024x366.png\" alt=\"Influencer Marketing KPI\" class=\"wp-image-5496\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KPI-uri de engagement<\/h2>\n\n\n\n<p>Engagementul este unul dintre cei mai importan\u021bi indicatori cheie de performan\u021b\u0103 (KPIs) pentru a urm\u0103ri \u0219i m\u0103sura succesul campaniilor dvs. de marketing. Acest indicator m\u0103soar\u0103 num\u0103rul de persoane <em>implicate<\/em> \u00een con\u021binutul creat de influenceri. Vorbim deci despre like-uri, comentarii, click-uri.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 4: Trafic pe site-uri web<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/03\/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Studiile<\/a> arat\u0103 c\u0103, la nivel global, aproximativ 40% dintre branduri urm\u0103resc s\u0103 \u00ee\u0219i creasc\u0103 traficul pe site \u00een urma campaniei de influencer marketing. Acest KPI v\u0103 ajut\u0103 s\u0103 afla\u021bi c\u00e2\u021bi vizitatori au reu\u0219it s\u0103 ajung\u0103 la site-ul dvs. prin campania de influencer marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se urm\u0103re\u0219te acest KPI?<\/h2>\n\n\n\n<p>O modalitate excelent\u0103 de urm\u0103rire a acestei valori este prin furnizarea unei adrese URL personalizate pentru fiecare influencer din campanie. Apoi pute\u021bi m\u0103sura num\u0103rul de vizite care provin de la adresa URL respectiv\u0103. Acest lucru v\u0103 va ajuta s\u0103 evalua\u021bi traficul de recomandare pe care fiecare influencer l-a condus. De asemenea, pute\u021bi urm\u0103ri prin <a href=\"https:\/\/support.google.com\/analytics\/answer\/6205762?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics &#8211; Traffic Sources<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 5: Engagement&nbsp;<\/h2>\n\n\n\n<p>Rata de Engagement (ER) este poate cel mai important KPI pentru influencer marketing. <\/p>\n\n\n\n<p>Aproape 89% dintre speciali\u0219tii \u00een marketing se raporteaz\u0103 la <em>engagement<\/em> pentru a determina succesul campaniilor lor. Spre deosebire de Reach, care arat\u0103 num\u0103rul de persoane care au aflat despre brand, Engagementul arat\u0103 num\u0103rul celor care au ar\u0103tat un interes fa\u021b\u0103 de mesaj \u0219i au interac\u021bionat cu influencerul, fie d\u00e2nd like-uri, l\u0103s\u00e2nd comentarii sau trimi\u021b\u00e2nd mesaje. <\/p>\n\n\n\n<p>Raportul dintre cei care urm\u0103resc un influencer \u0219i cei care interac\u021bioneaz\u0103 cu el este un bun indicator al coeziunii comunit\u0103\u021bii (acesta se nume\u0219te ER).<\/p>\n\n\n\n<p>Pe platforma MOCAPP, pute\u021bi vedea la fiecare influencer \u0219i un raport AOR = Average Organic Reach. <\/p>\n\n\n\n<p>Este o medie aproximativ\u0103 care poate seta ni\u0219te a\u0219tept\u0103ri \u00een leg\u0103tur\u0103 cu post\u0103rile pe care a\u021bi dori s\u0103 le fac\u0103 pentru brandul dvs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se calculeaz\u0103 rata de engagement?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/C-dZN1LdFE6QOVHPdnO5le3NAtqxIWXaM15BKnbDGFQk7Vx691fHw7BCAcM6vY9-Ft7XMhKrR5-zkziIF5AS_EmpFR4aLVmOlbdXw_BiMX8guVDpBpcuX5RdO4n5xm6ERgdtv0hY\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 6: Click-Rate (CTR)<\/h2>\n\n\n\n<p>Cick-Rate-ul este o valoare important\u0103 a Engagement-ului. V\u0103 arat\u0103 c\u00e2\u021bi oameni au dat click pe link-ul \u00een postarea pe social media creat\u0103 de influencer.<\/p>\n\n\n\n<p><em>Cum se calculeaz\u0103 rata de click?<\/em><\/p>\n\n\n\n<p>Pute\u021bi calcula CTR \u00eemp\u0103r\u021bind num\u0103rul de clicuri pe linkuri la reach-ul post\u0103rii \u0219i \u00eenmul\u021bind cu 100. Cu c\u00e2t este mai mare CTR, cu at\u00e2t este mai eficient influencerul.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hQPMecNtrZZ9EkxUjfoss6m3MhXZVVQusq58e8ETuUU06D4tpBRKJisGSYaej7t68aIufIoBKL6_4psWRisgzRYs74fDFjLph4MfRraTpM-ExmRPDJqaTFNOOtjfSZzE51K0i3gG\" alt=\"\"\/><\/figure>\n\n\n\n<p>De exemplu: dac\u0103 postarea unui influencer are reach pe Social Media 50,000, iar num\u0103rul de click-uri pe link-ul din text este de 520, atunci rata de click este de 1,04%. \u00cen func\u021bie de bugetul alocat pentru acest rezultat \u0219i de obiectivele setate pentru Reach \u0219i Engagament, pute\u021bi trage concluzii despre rezultatul campaniei.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 7: Cost Per Click (CPC)<\/h2>\n\n\n\n<p>O alt\u0103 valoare important\u0103 a engagement-ului este Costul Per Click. Este costul suportat de dvs. pentru fiecare click pe linkul dvs. Pute\u021bi g\u0103si acest KPI de influencer marketing \u00eemp\u0103r\u021bind costul total al campaniei la num\u0103rul de click-uri.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/x2cifQ1z6DGnAawvC6XsPWjbITyHXCqZP3XXwT3tuYEM7AzI_kJU2WvbZfWuQP7hmfKnIh3KMjsReJSXdTtfzeA5aaw8KNMm3Wa6iTsYkK4KNxjqJpdy2FhmH5mv_w9CAsjnySck\" alt=\"\"\/><\/figure>\n\n\n\n<p>Cu c\u00e2t Costul Per Click este mai mic, cu at\u00e2t este mai eficient\u0103 campania de Influencer Marketing.<\/p>\n\n\n\n<p>Cu alte cuvinte, dac\u0103 a\u021bi investit 2,000 de euro \u00een campanie \u0219i a\u021bi ob\u021binut 250 de click-uri, costul per click este de 8 de euro. <\/p>\n\n\n\n<p>Discu\u021bia poate \u00eencepe de aici: este un cost mic sau mare? Depinde \u0219i de c\u00e2\u021bi dintre utilizatori s-au abonat la newsletter-ul companiei dup\u0103 ce au ajuns pe site sau ce v\u00e2nz\u0103ri au fost finalizate dup\u0103 aceast\u0103 campanie. <\/p>\n\n\n\n<p>\u0218i ajungem astfel la unul dintre cei mai importan\u021bi indicatori: KPIs de v\u00e2nz\u0103ri.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2021\/01\/4-1024x366.png\" alt=\"Influencer Marketing KPI\" class=\"wp-image-5498\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KPI-uri de v\u00e2nz\u0103ri<\/h2>\n\n\n\n<p>Ace\u0219ti indicatori de performan\u021b\u0103 se refer\u0103 la v\u00e2nz\u0103rile generate de campanie. Pute\u021bi urm\u0103ri acela\u0219i lucru prin Google Analytics \u0219i pute\u021bi afla rentabilitatea investi\u021biei.&nbsp;<\/p>\n\n\n\n<p>Cite\u0219te \u0219i: <a href=\"https:\/\/blog.mocapp.net\/campanie-cu-influenceri-3-greseli\/\">De ce e\u0219ueaz\u0103 o campanie cu influenceri: 3 gre\u0219eli pe care 90% dintre profesioni\u0219ti le fac deseori<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 8: Generarea de poten\u021biali clien\u021bi<\/h2>\n\n\n\n<p>P\u00e2n\u0103 la urm\u0103, s\u0103 o spunem direct: prin campanii de Influencer Marketing, m\u0103rcile doresc cel mai mult s\u0103 \u00ee\u0219i creasc\u0103 generarea de clien\u021bi poten\u021biali \u0219i v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p>Pentru a genera clien\u021bi poten\u021biali dintr-o campanie, ave\u021bi nevoie ca utilizatorii s\u0103 v\u0103 ofere informa\u021bii despre ei, date de contact, de exemplu, sau s\u0103 participe la concursuri sau la sondaje despre a\u0219tept\u0103rile \u0219i dorin\u021bele lor.<\/p>\n\n\n\n<p> Acest lucru se poate face conduc\u00e2ndu-i la pagina de brand sau f\u0103c\u00e2ndu-i s\u0103 se aboneze la newsletter-ul vostru prin e-mail. Dac\u0103 \u00een urma unei campanii, a\u021bi adunat 400 de abona\u021bi la newsletter sau la notific\u0103ri&nbsp; prin email sau SMS privind produse noi \/ campanii viitoare \u00eenseamn\u0103 c\u0103 400 de persoane sunt clien\u021bi poten\u021biali pentru brandul dvs. Ei \u0219i-au declarat direct interesul pentru produsul sau serviciul dvs.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pentru a num\u0103ra clien\u021bii poten\u021biali genera\u021bi de o campanie, pute\u021bi utiliza Google Analytics.&nbsp;<\/h4>\n\n\n\n<p>Mai \u00eent\u00e2i, trebuie s\u0103 seta\u021bi un obiectiv \u00een Google Analytics, cum ar fi completarea unui formular. Apoi, pute\u021bi accesa sec\u021biunea Conversii pentru a vedea de c\u00e2te ori a fost atins obiectivul. \u00cel pute\u021bi filtra dup\u0103 \u201eSurs\u0103\u201d pentru a afla c\u00e2\u021bi clien\u021bi poten\u021biali au fost genera\u021bi prin campanie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 9: V\u00e2nz\u0103ri<\/h2>\n\n\n\n<p>Acest KPI de influencer marketing v\u0103 ajut\u0103 s\u0103 determina\u021bi venitul real pe care l-a\u021bi generat din campania de desf\u0103\u0219urat\u0103. Pute\u021bi furniza adrese URL personalizate sau coduri promo\u021bionale influencerilor pentru a afla num\u0103rul de v\u00e2nz\u0103ri determinate de fiecare dintre ei.<\/p>\n\n\n\n<p>Acest lucru v\u0103 poate ajuta s\u0103 v\u0103 da\u021bi seama de v\u00e2nz\u0103rile totale generate prin intermediul campaniei de marketing influencer. Este unul dintre cele mai importante KPI-uri de urm\u0103rit, deoarece v\u0103 ofer\u0103 un r\u0103spuns direct cu privire la c\u00e2t de mult profit a generat campania respectiv\u0103.<\/p>\n\n\n\n<p>Pute\u021bi urm\u0103ri acest KPI de marketing prin Google Analytics sau prin alt serviciu online de analiz\u0103. <\/p>\n\n\n\n<p>De asemenea, pute\u021bi oferi coduri de reducere personalizate (de ex: INFLUENCER10) \u0219i pute\u021bi urm\u0103ri v\u00e2nz\u0103rile folosindu-le \u00een campanii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing # 10: ROI \/ Venituri generate<\/h2>\n\n\n\n<p>Cel mai important KPI de urm\u0103rit este<strong> rentabilitatea investi\u021biei.<\/strong> C\u00e2t de mult a\u021bi c\u00e2\u0219tigat din campania respectiv\u0103 minus c\u00e2t a costat campania?&nbsp;<\/p>\n\n\n\n<p><strong>VENITURI &#8211; CHELTUIELI = ROI.&nbsp;<\/strong><\/p>\n\n\n\n<p>Veniturile pe care le genereaz\u0103 campania dvs. de marketing se calculeaz\u0103 cu u\u0219urin\u021b\u0103, oferind coduri voucher influencerilor. Apoi se calculeaz\u0103 profitul sc\u0103z\u00e2nd costul produselor din veniturile generate. Dac\u0103 a\u021bi cheltuit 3,000 de euro \u00een campania dvs. \u0219i a\u021bi v\u00e2ndut 75 de produse la care profitul era de 50 euro per bucat\u0103, \u00eenseamn\u0103 c\u0103 rentabilitatea a fost de:<\/p>\n\n\n\n<p>(75*50) &#8211; 3000 = 750 euro.&nbsp;<\/p>\n\n\n\n<p>Acest lucru v\u0103 poate ajuta s\u0103 determina\u021bi c\u00e2t a\u021bi c\u00e2\u0219tigat din campanie \u0219i v\u0103 poate ajuta s\u0103 afla\u021bi \u0219i rentabilitatea investi\u021biei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing KPI # 11 &#8211; Feedback de la client&nbsp;<\/h2>\n\n\n\n<p>Un al 11-lea punct pe list\u0103 este un <em>Feedback de la consumatori<\/em>. <\/p>\n\n\n\n<p>Este o evaluare calitativ\u0103, nu cantitativ\u0103, a serviciilor \u0219i produselor voastre. <\/p>\n\n\n\n<p>O pagin\u0103 separat\u0103 din raportul final al unei campanii merit\u0103 dedicat mesajelor primite de influencer dup\u0103 interac\u021biunea cu brandul vostru sau mesajele primite direct pe pagina brandului. Al\u0103turi de al\u021bi KPIs, acest feedback poate da o imagine mai complet\u0103 despre experien\u021ba cump\u0103r\u0103torului (user experience) pe care o oferi\u021bi:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Au reu\u0219it sau nu s\u0103 plaseze comanda din prima, u\u0219or \u0219i f\u0103r\u0103 erori?&nbsp;<\/li><li>Au primit ajutor sau r\u0103spuns la \u00eentreb\u0103ri c\u00e2nd nu s-au descurcat s\u0103 finalizeze comanda sau c\u00e2nd voiau s\u0103 afle mai multe despre produse \/ retur \u0219.a.m.d?&nbsp;<\/li><li>Au fost \u00eenc\u00e2nta\u021bi de timpul de livrare, de \u00eempachetare, de felul \u00een care li s-a vorbit c\u00e2nd au sunat s\u0103 \u00eentrebe ceva?&nbsp;<\/li><li>Se vor \u00eentoarce la brandul dvs. c\u00e2nd vor mai avea nevoie?&nbsp;<\/li><li>Vor recomanda pe viitor brandul \u0219i altora?&nbsp;<\/li><\/ul>\n\n\n\n<p>Chiar dac\u0103 aceste relat\u0103ri nu pot fi cuantificate la fel de u\u0219or ca Rata de Engagement (ER), ele dau informa\u021bii importante care v\u0103 pot ajuta s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi serviciile sau produsele.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>\u00cen concluzie, experien\u021ba noastr\u0103 la MOCAPP ne spune clar c\u0103 nu putem s\u0103 evalu\u0103m o campanie dup\u0103 un singur indicator de performan\u021b\u0103 &#8211; Influencer Marketing KPI.<\/p>\n\n\n\n<p>De la Reach p\u00e2n\u0103 la num\u0103rul de abon\u0103ri la newsletter, de la Engagement p\u00e2n\u0103 la v\u00e2nz\u0103ri sau review-uri, toate aceste date furnizeaz\u0103 informa\u021bii care ajut\u0103 nu doar la m\u0103surarea succesului unei campanii, ci \u0219i la cre\u0219terea succesului afacerii.&nbsp;<\/p>\n\n\n\n<p>Folosind MOCAPP, pute\u021bi g\u0103si influencerii potrivi\u021bi pentru obiectivele dvs., conform bugetului propus, \u00een timp mult mai rapid dec\u00e2t prin contactarea lor direct\u0103. Estimarea bugetelor, comunicarea cu influencerii \u0219i semnarea contractelor sunt mult simplificate, av\u00e2nd automatiz\u0103ri \u00een cadrul platformei. \u00cen plus, echipa MOCAPP este gata s\u0103 v\u0103 dea consultan\u021b\u0103 pentru a v\u0103 atinge obiectivele. <\/p>\n\n\n\n<p><a href=\"https:\/\/mocapp.net\/dashboard\" target=\"_blank\" rel=\"noreferrer noopener\">Testa\u021bi acum serviciul: este gratuit pentru 15 zile!&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una dintre preocup\u0103rile majore pentru marketerii digitali este performan\u021ba unui influencer. De fapt, mul\u021bi recunosc c\u0103 ar fi \u00eenclina\u021bi s\u0103 investeasc\u0103 \u00een Influencer Marketing dac\u0103 ar putea m\u0103sura impactul acestuia. Acest lucru este posibil: o campanie de influencer marketing poate r\u0103spunde acestor \u00eentreb\u0103ri prin urm\u0103rirea unor KPIs.<\/p>\n","protected":false},"author":2,"featured_media":5500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-5483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce Influencer Marketing KPI ar trebui s\u0103 urm\u0103re\u0219ti \u00eentr-o campanie online &#187; MOCAPP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce Influencer Marketing KPI ar trebui s\u0103 urm\u0103re\u0219ti \u00eentr-o campanie online &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Una dintre preocup\u0103rile majore pentru marketerii digitali este performan\u021ba unui influencer. De fapt, mul\u021bi recunosc c\u0103 ar fi \u00eenclina\u021bi s\u0103 investeasc\u0103 \u00een Influencer Marketing dac\u0103 ar putea m\u0103sura impactul acestuia. Acest lucru este posibil: o campanie de influencer marketing poate r\u0103spunde acestor \u00eentreb\u0103ri prin urm\u0103rirea unor KPIs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T10:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T09:30:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/01\/Banner-KPI-Influencer-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florin Grozea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro\"},\"author\":{\"name\":\"Florin Grozea\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e\"},\"headline\":\"Ce Influencer Marketing KPI ar trebui s\u0103 urm\u0103re\u0219ti \u00eentr-o campanie online\",\"datePublished\":\"2021-01-29T10:23:11+00:00\",\"dateModified\":\"2022-08-10T09:30:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro\"},\"wordCount\":2426,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/01\/Banner-KPI-Influencer-Marketing.png\",\"articleSection\":[\"Education\",\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro\",\"url\":\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/?lang=ro\",\"name\":\"Ce Influencer Marketing KPI ar trebui s\u0103 urm\u0103re\u0219ti \u00eentr-o campanie online &#187; 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