{"id":5679,"date":"2021-03-11T16:22:17","date_gmt":"2021-03-11T14:22:17","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=5679"},"modified":"2022-08-10T11:38:54","modified_gmt":"2022-08-10T09:38:54","slug":"studiu-mocapp-hypeauditor-2021","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/studiu-mocapp-hypeauditor-2021\/?lang=ro","title":{"rendered":"Studiu MOCAPP \u0219i HypeAuditor 2021: C\u00e2t c\u00e2\u0219tig\u0103 influencerii din Rom\u00e2nia \u0219i Bulgaria din campaniile pe Instagram"},"content":{"rendered":"\n<p>Al\u0103turi de <strong>HypeAuditor<\/strong> \u00ee\u021bi prezent\u0103m noul nostru studiu, dedicat costurilor \u0219i eficien\u021bei campaniilor cu influenceri de pe Instagram!<\/p>\n\n\n\n<p>Acest studiu a analizat 9.216 conturi Instagram ale influencerilor din Rom\u00e2nia \u0219i 6.682 conturi din Bulgaria. Primul indicator urm\u0103rit a fost reprezentat de onorariile influencerilor activi \u00een aceste dou\u0103 pie\u021be. Al doilea a fost EMV (Valoarea Media Ob\u021binut\u0103). Cel din urm\u0103 este un standard acceptat \u00een industria de publicitate pentru m\u0103surarea campaniilor de marketing cu influenceri.<\/p>\n\n\n\n<p>HypeAuditor calculeaza EMV cu ajutorul unei metodologii brevetate \u0219i arat\u0103 c\u00e2t ar fi costat ob\u021binerea aceleia\u0219i acoperiri prin intermediul re\u021belelor sociale pl\u0103tite, \u00een r\u00e2ndul publicului cu date demografice similare.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201e\u00cen 2021 MOCAPP faciliteaz\u0103 primele campanii de Influencer Marketing \u00een Bulgaria pentru branduri cu care colabor\u0103m \u00een regiune, iar informa\u021biile despre pia\u021b\u0103, onorarii \u0219i indicatori de performan\u021b\u0103 sunt o premis\u0103 important\u0103 atunci c\u00e2nd \u00ee\u021bi stabile\u0219ti, ca brand, bugetele alocate \u00een astfel de campanii, dar \u0219i a\u0219tept\u0103rile pe care le po\u021bi avea \u00een rela\u021bie cu influencerii. Scopul acestui studiu este s\u0103 oferim brandurilor o transparen\u021b\u0103 crescut\u0103 \u00een ceea ce prive\u0219te performan\u021bele influencerilor, iar \u00een lunile urm\u0103toare vom putea anun\u021ba \u0219i primele studii de caz pe campaniile derulate. Pia\u021ba din Bulgaria este o \u021bint\u0103 relevant\u0103 pentru MOCAPP \u00eencep\u00e2nd din acest an\u201d, spune Florin Grozea, CEO \u0219i fondator MOCAPP.<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">CONTEXT: Valoarea pie\u021bei \u0219i audien\u021be<\/mark><\/h2>\n\n\n\n<p>Pia\u021ba de publicitate online (aigital advertising) din Bulgaria este estimat\u0103 la 89 mil euro \u00een 2021, cu o cre\u0219tere de 12 procente fa\u021b\u0103 de anul precedent, \u00een timp ce pia\u021ba din Rom\u00e2nia are o valoare de 377 mil euro, dar un ritm de cre\u0219tere similar (13% estimat pentru anul \u00een curs). Conform estim\u0103rilor MOCAPP, raportate la m\u0103rimea pie\u021bei de Influencer Marketing din Europa (1-2 procente din \u00eentreaga pia\u021b\u0103 de publicitate), volumul de business derulat cu ajutorul creatorilor de con\u021binut din Bulgaria se ridic\u0103 la aprox. 1,5 mil euro, \u00een timp ce pia\u021ba din Rom\u00e2nia este aproximat\u0103 la 8-12 mil euro anual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/blog.mocapp.net\/preturi-influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Po\u021bi accesa rezultatele studiului AICI<\/span><\/span><\/a>.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Despre MOCAPP: <\/h4>\n\n\n\n<p>Lansat\u0103 \u00een noiembrie 2019, MOCAPP este platforma de Influencer Marketing cu cel mai \u00eenalt grad de automatizare din Rom\u00e2nia. Este totodat\u0103 prima cu audien\u021be ale creatorilor de con\u021binut auditate oficial. Platforma de\u021bine cea mai mare baz\u0103 de date \u00een domeniu &#8211; peste 730 de influenceri din 9 \u021b\u0103ri, cu peste 190.000 de data-points. Din octombrie 2020, clien\u021bii MOCAPP au acces gratuit la statistici fake followers, datorit\u0103 parteneriatului cu HypeAuditor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Despre HypeAuditor:<\/h4>\n\n\n\n<p>Cea mai mare companie de auditare a audien\u021belor \u00een Social Media. HypeAuditor ajut\u0103 agen\u021biile, brandurile \u0219i platformele s\u0103 \u00ee\u0219i \u00eembun\u0103t\u0103\u021beasc\u0103 eficien\u021ba campaniilor de Influencer Marketing pe care le deruleaz\u0103. Compania utilizeaz\u0103 cel mai avansat sistem de detectare a fraudelor \u0219i acceseaz\u0103 10 milioane de creatori de con\u021binut din lume.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iqads.ro\/articol\/54040\/studiu-mocapp-si-hypeauditor-2021-cat-castiga-influencerii-din-romania-si\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Comunicat de pres\u0103 ap\u0103rut pe 09.03.2021 \u00een IQads<\/span><\/span><\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.mocapp.net\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria noastr\u0103 de articole<\/span><\/span><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al\u0103turi de HypeAuditor \u00ee\u021bi prezent\u0103m noul nostru studiu, dedicat costurilor \u0219i eficien\u021bei campaniilor cu influenceri de pe Instagram! Acest studiu a analizat 9.216 conturi Instagram ale influencerilor din Rom\u00e2nia \u0219i 6.682 conturi din Bulgaria. Primul indicator urm\u0103rit a fost reprezentat [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5712,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,34,35],"tags":[],"class_list":["post-5679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news","category-press"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studiu MOCAPP \u0219i HypeAuditor 2021: C\u00e2t c\u00e2\u0219tig\u0103 influencerii din Rom\u00e2nia \u0219i Bulgaria din campaniile pe Instagram &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Al\u0103turi de HypeAuditor \u00ee\u021bi prezent\u0103m noul nostru studiu: afl\u0103 c\u00e2t c\u00e2\u0219tig\u0103 influencerii din Rom\u00e2nia \u0219i Bulgaria din campaniile pe Instagram!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/studiu-mocapp-hypeauditor-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu MOCAPP \u0219i HypeAuditor 2021: C\u00e2t c\u00e2\u0219tig\u0103 influencerii din Rom\u00e2nia \u0219i Bulgaria din campaniile pe Instagram &#187; 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