{"id":6299,"date":"2020-12-04T11:28:00","date_gmt":"2020-12-04T09:28:00","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=6299"},"modified":"2021-10-12T16:18:42","modified_gmt":"2021-10-12T14:18:42","slug":"top-types-of-influencer-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/top-types-of-influencer-marketing-campaigns\/","title":{"rendered":"Top Types of Influencer Marketing Campaigns (with Examples)"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">The Influencer Marketing industry will reach <\/span><a href=\"https:\/\/www.businessinsider.com\/influencer-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\"><span class=\"has-inline-color has-black-color\">$15 billion by 2022<\/span><\/span><\/a><span class=\"has-inline-color has-black-color\">.<\/span><\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">This incredible growth explains why Influencer Marketing is considered a smart move by marketers in their relationship with customers in the digital environment.<\/span><\/h5>\n\n\n\n<p>Total budgets in Influencer Marketing campaigns have increased by over<span class=\"has-inline-color has-black-color\"> <\/span><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/influencer-marketing-platform-market\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-black-color\">300% in the last 3 years<\/span><\/a> and will continue to increase twice in the next 2 years.<\/p>\n\n\n\n<p>Influencer Marketing campaigns are often done, and the types of campaigns are quite different.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\">Types of Influencer Marketing Campaigns<\/span><\/h3>\n\n\n\n<p>It is important to start with the two main categories:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">The first is <\/span><span class=\"has-inline-color has-mocapp-color\">Product Placement<\/span><span class=\"has-inline-color has-black-color\">.<\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">The second is <\/span><span class=\"has-inline-color has-mocapp-color\">Sponsored Content<\/span><span class=\"has-inline-color has-black-color\">.<\/span><\/h4>\n\n\n\n<p>Within the two categories we find subcategories to be discussed in part in this article.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\">I. Product Placement<\/span><span class=\"has-inline-color has-black-color\"><br>1.1 Unboxing <\/span><br><span class=\"has-inline-color has-black-color\">1.2 Product Exclusive \/ Pre-Release<\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\">II. Sponsored Content<\/span><span class=\"has-inline-color has-black-color\"><br>2.1 \u201cBrought to You By\u201d<br>2.2 Integrated \/ Branded Content<br>2.3 Theme or Hashtag Campaign<br>2.4 Shoutout<br>2.5 Giveaway &amp; Contest<br>2.6 Discount Code or Conversions<\/span><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\">I. Product Placement<\/span><\/h2>\n\n\n\n<p>The best known and most used method among influencer campaigns.<\/p>\n\n\n\n<p>It is a type of advertising also used in movies, TV shows and music videos. It involves the appearance of a physical product, either in a general vlog or in a product testing video or unboxing (the first opening of a package). However, the product is presented and possibly even used in that video. The product can even appear with a link to the online store from which it can be purchased.<\/p>\n\n\n\n<p><strong>Example: Bianca Adam x Mobilfox<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SPARG UN IPHONE X DE CAPUL LUI BRANDI (reconstituirea)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3FyInwd9dkA?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">1.1 Unboxing<\/span><\/h3>\n\n\n\n<p>It is also a well-known format. During unboxing, the influencer unpacks the product and presents the content inside to his followers in a unique way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">1.2 Product Exclusive \/ Pre-Release<\/span><\/h3>\n\n\n\n<p>Here things are not very different from unboxing, because both present products. The difference is made by the fact that the products presented are not yet released. Thus, they are promoted before release, in order to increase by influencers the interest towards the relevant products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\">II. Sponsored Content<\/span><\/h2>\n\n\n\n<p>When we talk about sponsored content, we refer to content created by an influencer, which is produced in collaboration with a brand that sponsors it. And the ways the influencer includes the brand in the vlog \/ article are unlimited: he \/ she can use the brand&#8217;s products, he \/ she can use the logo, he \/ she can mention the brand\u2026<\/p>\n\n\n\n<p><strong>Example: Marilu x Yoop<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"610\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/11\/Marilu-Yoop.png\" alt=\"\" class=\"wp-image-5269\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.1 \u201cBrought to You By\u201d<\/span><\/h3>\n\n\n\n<p>This type of sponsorship is usually presented at the end of the video, with the message &#8220;This video was presented to you by\u2026&#8221;, when the brand name is also mentioned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.2 Integrated \/ Branded Content<\/span><\/h3>\n\n\n\n<p>In this case, the influencer includes the brand or product(s) of the brand into the story, but does so in a more subtle or indirect way. Thus, the product(s) seem to be part of the story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.3 Theme or Hashtag Campaign<\/span><\/h3>\n\n\n\n<p>This tactic applies when talking about promoting a particular theme or hashtag in Social Media. It is most often made by several influencers, simultaneously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.4 Shoutout<\/span><\/h3>\n\n\n\n<p>Shoutout is a very simple way, created for brands, to receive thanks from the influencer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.5 Giveaway &amp; Contest<\/span><\/h3>\n\n\n\n<p>Very used lately in Romania!<br>Giveaways are another tactic to promote a product or service. Within them, influencers directly involve their community by asking them to express their views regarding a particular product that one or more people in the community can gain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-black-color\">2.6 Discount Code \/ Conversions<\/span><\/h3>\n\n\n\n<p>It is the method used by the influencer to present a product or service. He\/ she is also the one who offers the community a discount code for that product \/ service previously presented. Most of the time, the code is unique for each influencer, so the brand can track conversions across the entire campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Get-Started-MOCAPP-1024x512.png\" alt=\"\" class=\"wp-image-6534\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/blog.mocapp.net\/en\/category\/influencer-marketing-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">For more information regarding the Influencer Marketing industry, see the MOCAPP series of articles HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Influencer Marketing industry will reach $15 billion by 2022. This incredible growth explains why Influencer Marketing is considered a smart move by marketers in their relationship with customers in the digital environment. Total budgets in Influencer Marketing campaigns have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6509,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,29],"tags":[],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Types of Influencer Marketing Campaigns (with Examples) &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Influencer Marketing campaigns are often done, and the types of campaigns are quite different.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/top-types-of-influencer-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Types of Influencer Marketing Campaigns (with Examples) &#187; 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