{"id":6305,"date":"2020-11-26T10:45:00","date_gmt":"2020-11-26T08:45:00","guid":{"rendered":"https:\/\/blog.mocapp.net\/?p=6305"},"modified":"2021-10-12T16:16:21","modified_gmt":"2021-10-12T14:16:21","slug":"the-most-popular-content-niches-in-social-media","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/","title":{"rendered":"The most popular content niches in Social Media"},"content":{"rendered":"\n<p>If you have a Social Media account, our recommendation is to timely decide which content niches you will publish content in. We often set off with a new account on Social Media without knowing the direction we will take it. It is valid for personal accounts, but also for company accounts.<\/p>\n\n\n\n<p>As a general rule, I&#8217;ve found that following a content niche helps build a long-term online community. This is certainly much faster than if there were general posts. Posts about\u2026 anything.<\/p>\n\n\n\n<p>Both in Romania and globally, there are several types of niche content digital creators follow on their Instagram, Facebook, YouTube, TikTok accounts.<\/p>\n\n\n\n<p><strong>The most common niches are:<\/strong> <strong>lifestyle (which also includes the categories of fashion &amp; brands), beauty &amp; make-up, travel, comedy, healthcare, sports, music, parenting, cooking \/ food, cars &amp; motorcycles, photography, gaming, animals, entrepreneurship.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">But what is a content niche?<\/h3>\n\n\n\n<p>A content niche can be described as a category, a particular industry or a specific topic. <\/p>\n\n\n\n<p>The choice is made by the content creator, in accordance with the activities he likes and the hobbies he has. This choice attracts in turn a specific audience, which in turn is interested in the same topic. <\/p>\n\n\n\n<p>This niche can also help create a closer relationship between the content creator and his or her community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The most popular content niches in Social Media in Romania<\/h3>\n\n\n\n<p>Due to the increase in the number of accounts, Instagram is the most important channel for creating campaigns in Influencer Marketing in our country.<\/p>\n\n\n\n<p>In October 2020, there were 4,539,000 Instagram users in Romania, representing 23.5% of the entire population. Of these, 19.54% of them post content about lifestyle.<\/p>\n\n\n\n<p><strong>So, the top of the most popular niche content of Influencers on Instagram in Romania, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hypeauditor.com\/blog\/state-of-influencer-marketing-in-romania\/\" target=\"_blank\" rel=\"noreferrer noopener\">according to HypeAuditor<\/a>,<\/span> looks like this<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"931\" height=\"585\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/11\/Most-popular-Instagram-Influencer-Category-in-Romania.png\" alt=\"\" class=\"wp-image-5129\"\/><\/figure>\n\n\n\n<p>In the top 3 of the most popular content niches we find Lifestyle, Music and Beauty. Most of the influencers in Romania are women between 18 and 34 years old.<\/p>\n\n\n\n<p>No wonder the most common niche in influencer marketing is lifestyle.<\/p>\n\n\n\n<p>Instagram is a channel based on creating visual content. This helps to promote brands that are part of our lifestyle, such as fashion brands.<\/p>\n\n\n\n<p>Even before the \u201cInstagram era\u201d, the lifestyle niche was very strongly developed: the stars were chosen to promote the new collections of the world&#8217;s great designers or large store chains.<\/p>\n\n\n\n<p>In Romania, the music niche also has a leading place, artists being very handy to promote their own music via Social Media. For many artists, Instagram has become the favorite place to announce their new songs.<\/p>\n\n\n\n<p>Regarding the most used content niches in <a href=\"https:\/\/mocapp.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">the MOCAPP platform<\/a>, we find the same content niches: fashion, beauty, followed by travel, comedy, sports &amp; free time and music:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"1024\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Types-of-Influencers-2-410x1024.png\" alt=\"\" class=\"wp-image-6504\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-mocapp-color\"><strong>The most popular content niches in Social Media are related to our daily lifestyle.<\/strong><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Lifestyle niche is the most often used in Influencer Marketing in Romania. It is preferred by 19.54% of content creators on Instagram.<\/h3>\n\n\n\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/blog.mocapp.net\/en\/category\/influencer-marketing-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">For more information regarding the Influencer Marketing industry, see the MOCAPP series of articles HERE<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a Social Media account, our recommendation is to timely decide which content niches you will publish content in. We often set off with a new account on Social Media without knowing the direction we will take it. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214,29],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing-en","category-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The most popular content niches in Social Media &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"What is a content niche and what are the most popular content niches in Social Media in Romania\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The most popular content niches in Social Media &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"What is a content niche and what are the most popular content niches in Social Media in Romania\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T08:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-12T14:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Livia Iusan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\"},\"author\":{\"name\":\"Livia Iusan\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad\"},\"headline\":\"The most popular content niches in Social Media\",\"datePublished\":\"2020-11-26T08:45:00+00:00\",\"dateModified\":\"2021-10-12T14:16:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png\",\"articleSection\":[\"Influencer Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\",\"url\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\",\"name\":\"The most popular content niches in Social Media &#187; MOCAPP\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png\",\"datePublished\":\"2020-11-26T08:45:00+00:00\",\"dateModified\":\"2021-10-12T14:16:21+00:00\",\"description\":\"What is a content niche and what are the most popular content niches in Social Media in Romania\",\"breadcrumb\":{\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage\",\"url\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png\",\"contentUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png\",\"width\":1200,\"height\":627,\"caption\":\"The most popular content niches in Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mocapp.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The most popular content niches in Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mocapp.net\/blog\/#website\",\"url\":\"https:\/\/mocapp.net\/blog\/\",\"name\":\"MOCAPP\",\"description\":\"Blogul MOCAPP\",\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mocapp.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\",\"name\":\"Mocapp\",\"url\":\"https:\/\/mocapp.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png\",\"contentUrl\":\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png\",\"width\":110,\"height\":30,\"caption\":\"Mocapp\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mocapp\/\",\"https:\/\/www.instagram.com\/mocappnet\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad\",\"name\":\"Livia Iusan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/08\/Livia-Iusan-MOCAPP-team-100x100.jpeg\",\"contentUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/08\/Livia-Iusan-MOCAPP-team-100x100.jpeg\",\"caption\":\"Livia Iusan\"},\"description\":\"Influencer Marketing Manager @ MOCAPP. I write with passion about creators and artists, influencer campaigns and Influencer Marketing industry.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/liviaiusan\/\"],\"url\":\"https:\/\/mocapp.net\/blog\/author\/liviaiusan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The most popular content niches in Social Media &#187; MOCAPP","description":"What is a content niche and what are the most popular content niches in Social Media in Romania","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/","og_locale":"en_US","og_type":"article","og_title":"The most popular content niches in Social Media &#187; MOCAPP","og_description":"What is a content niche and what are the most popular content niches in Social Media in Romania","og_url":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/","og_site_name":"MOCAPP","article_publisher":"https:\/\/www.facebook.com\/mocapp\/","article_published_time":"2020-11-26T08:45:00+00:00","article_modified_time":"2021-10-12T14:16:21+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png","type":"image\/png"}],"author":"Livia Iusan","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#article","isPartOf":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/"},"author":{"name":"Livia Iusan","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad"},"headline":"The most popular content niches in Social Media","datePublished":"2020-11-26T08:45:00+00:00","dateModified":"2021-10-12T14:16:21+00:00","mainEntityOfPage":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/"},"wordCount":505,"publisher":{"@id":"https:\/\/mocapp.net\/blog\/#organization"},"image":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png","articleSection":["Influencer Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/","url":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/","name":"The most popular content niches in Social Media &#187; MOCAPP","isPartOf":{"@id":"https:\/\/mocapp.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage"},"image":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage"},"thumbnailUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png","datePublished":"2020-11-26T08:45:00+00:00","dateModified":"2021-10-12T14:16:21+00:00","description":"What is a content niche and what are the most popular content niches in Social Media in Romania","breadcrumb":{"@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#primaryimage","url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png","contentUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/07\/Content-niches-Social-Media.png","width":1200,"height":627,"caption":"The most popular content niches in Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/mocapp.net\/blog\/the-most-popular-content-niches-in-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mocapp.net\/blog\/"},{"@type":"ListItem","position":2,"name":"The most popular content niches in Social Media"}]},{"@type":"WebSite","@id":"https:\/\/mocapp.net\/blog\/#website","url":"https:\/\/mocapp.net\/blog\/","name":"MOCAPP","description":"Blogul MOCAPP","publisher":{"@id":"https:\/\/mocapp.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mocapp.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mocapp.net\/blog\/#organization","name":"Mocapp","url":"https:\/\/mocapp.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png","contentUrl":"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png","width":110,"height":30,"caption":"Mocapp"},"image":{"@id":"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mocapp\/","https:\/\/www.instagram.com\/mocappnet\/"]},{"@type":"Person","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad","name":"Livia Iusan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/08\/Livia-Iusan-MOCAPP-team-100x100.jpeg","contentUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2020\/08\/Livia-Iusan-MOCAPP-team-100x100.jpeg","caption":"Livia Iusan"},"description":"Influencer Marketing Manager @ MOCAPP. I write with passion about creators and artists, influencer campaigns and Influencer Marketing industry.","sameAs":["https:\/\/www.linkedin.com\/in\/liviaiusan\/"],"url":"https:\/\/mocapp.net\/blog\/author\/liviaiusan\/"}]}},"_links":{"self":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/6305"}],"collection":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/comments?post=6305"}],"version-history":[{"count":8,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/6305\/revisions"}],"predecessor-version":[{"id":6928,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/6305\/revisions\/6928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/media\/6502"}],"wp:attachment":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/media?parent=6305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/categories?post=6305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/tags?post=6305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}