{"id":7023,"date":"2021-11-24T16:18:14","date_gmt":"2021-11-24T14:18:14","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=7023"},"modified":"2022-08-10T12:32:46","modified_gmt":"2022-08-10T10:32:46","slug":"ce-este-live-shopping","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro","title":{"rendered":"Shopping al\u0103turi de Influencerii prefera\u021bi: ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103"},"content":{"rendered":"\n<p>Peste jum\u0103tate dintre rom\u00e2nii cu acces la Internet vor cump\u0103ra online \u00een 2021, conform <a href=\"https:\/\/www.startupcafe.ro\/afaceri\/jumatate-romani-acces-la-internet-cumparaturi-online-2021.htm\" target=\"_blank\" rel=\"noreferrer noopener\">ARMO<\/a> (Asocia\u021bia Rom\u00e2n\u0103 a Magazinelor Online), cu aproape un sfert mai mul\u021bi fa\u021b\u0103 de anul trecut.<\/p>\n\n\n\n<p>Comer\u021bul online a crescut constant \u00een ultimii ani \u00een Rom\u00e2nia. Pandemia a provocat accelerarea acestuia, astfel c\u0103 am ajuns s\u0103 cump\u0103r\u0103m online din ce \u00een ce mai des, de la haine, produse de beauty, electronice \u0219i electrocasnice, p\u00e2n\u0103 la m\u00e2ncare, mobil\u0103 \u0219i decora\u021biuni.<\/p>\n\n\n\n<p>Odat\u0103 cu cre\u0219terea shoppingului online, de\u0219i am redus interac\u021biunea pe care o aveam \u00een trecut cu reprezentan\u021bii magazinelor c\u0103rora le ceream feedback-ul atunci c\u00e2nd nu eram hot\u0103r\u00e2\u021bi dac\u0103 s\u0103 cump\u0103r\u0103m sau nu un produs, \u00een prezent avem o nou\u0103 oportunitate, de care putem beneficia din confortul propriului apartament: <strong>Live Shopping<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Live Shopping?<\/h2>\n\n\n\n<p>Conceptul de <strong>Live Shopping<\/strong> combin\u0103 beneficiile comer\u021bului electronic cu cele ale unei vizite \u00een magazine. <\/p>\n\n\n\n<p>Acesta transform\u0103 procesul de cump\u0103rare din E-Commerce \u00eentr-o experien\u0163\u0103 interactiv\u0103, \u00een care cump\u0103r\u0103torii urm\u0103resc live o prezentare a produsului, pun \u00eentreb\u0103rile la care doresc r\u0103spuns, schimb\u0103 impresii cu al\u0163i utilizatori \u015fi, la momentul oportun, cump\u0103r\u0103 printr-un simplu click, f\u0103r\u0103 a opri sesiunea de prezentare: te informezi \u00een direct, te bucuri de entertainment, prin con\u021binut live creat de creatori populari \u0219i vedete celebre \u0219i po\u021bi cump\u0103ra f\u0103r\u0103 s\u0103 schimbi platforma.<\/p>\n\n\n\n<p>Tehnologia integreaz\u0103 divertismentul live \u00een conceptul de shopping \u0219i aduce o nou\u0103 experien\u021b\u0103 de cump\u0103rare consumatorilor. Ace\u0219tia \u00ee\u0219i pot urm\u0103ri influencerul preferat \u0219i pot participa la sesiuni live de testare \u00een direct a produselor, direct pe website-ul magazinelor online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/11\/Slide-1-1024x576.png\" alt=\"\" class=\"wp-image-7048\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/streams.live\/what-is-live-stream-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">De ce Live Shopping<\/a>?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Totul se \u00eent\u00e2mpl\u0103 live<\/strong><\/li><\/ul>\n\n\n\n<p>A\u0219a cum sugereaz\u0103 \u0219i numele, live shoppingul se \u00eent\u00e2mpl\u0103 \u00een timp real. Fa\u021b\u0103 de videoclipurile pre\u00eenregistrate unde mesajul a fost \u00eenregistrat \u0219i nu r\u0103m\u00e2ne dec\u00e2t s\u0103 fie transmis iar interac\u021biunea lipse\u0219te, live shoppingul permite interac\u021biunea dintre influencer, magazinul online \u0219i consumatori, fapt ce implic\u0103 prezentarea live a produsului\/produselor, adresarea de \u00eentreb\u0103ri care primesc pe loc r\u0103spuns \u0219i realizarea achizi\u021biei.<\/p>\n\n\n\n<p>Live shoppingul a fost conceput pentru a-i \u021bine pe consumatori aproape pe tot parcursul live-ului \u0219i pentru a prezenta promo\u021bii special create pentru acest eveniment. <\/p>\n\n\n\n<p>Aceste oferte care sunt disponibile doar o dat\u0103 \u0219i care nu vor mai putea fi achizi\u021bionate dup\u0103 terminarea live-ului produc efectul de FOMO (Fear of missing out). <\/p>\n\n\n\n<p>Acest efect arat\u0103 o reac\u021bie aproape imediat\u0103 a consumatorilor, care duce la achizi\u021bia imediat\u0103 \u0219i implicit la cre\u0219terea v\u00e2nz\u0103rilor pentru respectivul produs sau produse prezentate.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Con\u021binut interactiv<\/strong><\/li><\/ul>\n\n\n\n<p>\u00cen timpul sesiunilor de cump\u0103r\u0103turi, urm\u0103ritorii pot pune \u00eentreb\u0103ri legate de produs, \u00eentreb\u0103ri la care primesc un r\u0103spuns imediat, dar pot discuta \u0219i \u00eentre ei, pentru ad\u0103ugiri \u0219i alte informa\u021bii suplimentare legate de respectivul produs. Comunicarea este astfel bidirec\u021bional\u0103, nu doar unidirec\u021bional\u0103 a\u0219a cum se \u00eent\u00e2mpl\u0103 de obicei pe TV.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Link dedicat pentru finalizarea achizi\u021biilor<\/strong><\/li><\/ul>\n\n\n\n<p>Fiecare produs prezentat \u00een cadrul sesiunii live are \u0219i un link dedicat prin care se poate face achizi\u021bia lui \u00eentr-un mod foarte u\u0219or \u0219i \u00een timp real. Pentru magazinele online este \u0219i un mod de a urm\u0103ri toate v\u00e2nz\u0103rile \u0219i de a m\u0103sura rezultatele!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Autenticitatea produselor prezentate<\/strong><\/li><\/ul>\n\n\n\n<p>Platformele live aduc cu ele autenticitatea pe care consumatorii \u0219i-o doresc \u00een ziua de ast\u0103zi \u0219i pe care o g\u0103sesc la influencerii pe care \u00eei urm\u0103resc \u0219i \u00een care deja au \u00eencredere pentru recomand\u0103ri. Astfel, influencerii pot fi urm\u0103ri\u021bi \u00een timp real cum testeaz\u0103 \u0219i folosesc produsul sau produsele prezentate. Autenticitatea are un impact pozitiv asupra comportamentului de cump\u0103rare.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7051\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/11\/Slide-3-1024x576.png\" alt=\"\" class=\"wp-image-7051\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cine poate folosi Live Shopping?<\/h2>\n\n\n\n<p>Conceptul de <strong>Live Shopping<\/strong> se adreseaz\u0103 companiilor cu activitate de retail \u0219i tuturor brandurilor ce v\u00e2nd online direct c\u0103tre consumatori.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/its-showtime-how-live-commerce-is-transforming-the-shopping-experience\" target=\"_blank\" rel=\"noreferrer noopener\">Domeniile<\/a> cu interes crescut pentru consumatori:<\/h2>\n\n\n\n<p><strong>Apparel &amp; Fashion<\/strong> &#8211; 35.6%<br><strong>Beauty<\/strong> &#8211; 7.6%<br><strong>Fresh Food<\/strong> &#8211; 7.4%<br><strong>Consumer Electronics<\/strong> &#8211; 4.6%<br><strong>Furnishing &amp; Home Decor<\/strong> &#8211; 3.6%<br><strong>Automobile &amp; Local Online-to-Offline Sales<\/strong> &#8211; 0.2%<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rata de conversie: Live Shopping vs. E-Commerce<\/strong><\/h2>\n\n\n\n<p>\u00cen E-Commerce-ul tradi\u021bional, 2% este considerat o rat\u0103 de conversie bun\u0103. \u00cen ceea ce prive\u0219te Live Shoppingul, rata de conversie <a href=\"https:\/\/streams.live\/live-commerce-conversion-rate-vs-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajunge la 10%<\/a>. Practic este de 5 ori mai mare, iar asta \u00eenseamn\u0103 c\u0103 sunt de 5 ori mai multe tranzac\u021bii care se \u00eent\u00e2mpl\u0103 datorit\u0103 Live Shoppingului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencerii, Social Media \u0219i Social Commerce<\/h2>\n\n\n\n<p>Dac\u0103 p\u00e2n\u0103 acum brandurile au implicat Influencerii doar \u00een campanii g\u0103zduite pe re\u021bele sociale, odat\u0103 cu <a href=\"https:\/\/mocapp.net\/live-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">parteneriatul MOCAPP &amp; Stream.live<\/a> ele pot aduce creatorii de con\u021binut \u00een transmisii live sus\u021binute direct \u00een magazinul online.<\/p>\n\n\n\n<p>Un <a href=\"https:\/\/mocapp.net\/blog\/studiu-mocapp-cult-research-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">studiu recent derulat de MOCAPP \u0219i Cult Research<\/a> arat\u0103 c\u0103 mai mult de 57% dintre cumparatorii online au nevoie s\u0103 consulte opinia Influencerilor \u00een care au \u00eencredere, \u00eenainte de a face o achizi\u021bie, \u00eens\u0103 consultarea este destul de dificil\u0103, c\u0103ci presupune accesarea mai multor canale complementare, pentru a ob\u021bine toate informa\u021biile relevante.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>MOCAPP \u0219i Streams.live anun\u021b\u0103 un parteneriat prin care magazinele online rom\u00e2ne\u0219ti pot s\u0103-\u0219i sporeasc\u0103 v\u00e2nz\u0103rile<\/strong> <strong>folosind Live Shopping &#8211; cea mai nou\u0103 inova\u021bie din E-Commerce-ul mondial, care ofer\u0103 consumatorilor posibilitatea de a fi ghida\u021bi de c\u0103tre influenceri atunci c\u00e2nd fac cump\u0103r\u0103turi online. <\/strong><\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Live Shoppingul este unul memorabil: at\u00e2t pentru magazinele online, care \u00ee\u0219i cresc astfel v\u00e2nz\u0103rile, dar \u0219i pentru influenceri \u0219i consumatori, deoarece au ocazia s\u0103 petreac\u0103 timp \u00eempreun\u0103 discut\u00e2nd \u0219i inform\u00e2ndu-se despre produsele pe care influencerii \u00een care au \u00eencredere deja le folosesc \u0219i le recomand\u0103 \u0219i pe care le vor avea \u0219i ei \u00een urma sesiunilor de shopping online.<\/mark><\/p>\n\n\n\n<p>Noul serviciu Live Shopping este unul focusat pe conversii \u0219i rela\u021bie direct\u0103 cu consumatorii \u0219i poate fi utilizat inclusiv de c\u0103tre agen\u021biile ce lucreaz\u0103 pentru companii multina\u021bionale, ajut\u00e2nd profesioni\u0219tii din industrie s\u0103 adauge valoare clien\u021bii lor, \u00een completare la tacticile de PR, marketing online sau Influencer Marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/mocapp.net\/live-shopping\" target=\"_blank\" rel=\"noreferrer noopener\">Detalii despre noul produs oferit de MOCAPP \u0219i Streams.live sunt disponibile aici<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Peste jum\u0103tate dintre rom\u00e2nii cu acces la Internet vor cump\u0103ra online \u00een 2021, conform ARMO (Asocia\u021bia Rom\u00e2n\u0103 a Magazinelor Online), cu aproape un sfert mai mul\u021bi fa\u021b\u0103 de anul trecut. Comer\u021bul online a crescut constant \u00een ultimii ani \u00een Rom\u00e2nia. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7031,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,34],"tags":[],"class_list":["post-7023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopping al\u0103turi de Influencerii prefera\u021bi: ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103 &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 din acest articol dedicat de pe blogul MOCAPP ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopping al\u0103turi de Influencerii prefera\u021bi: ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103 &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 din acest articol dedicat de pe blogul MOCAPP ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T14:18:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T10:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/11\/Live-Shopping-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Livia Iusan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro\"},\"author\":{\"name\":\"Livia Iusan\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad\"},\"headline\":\"Shopping al\u0103turi de Influencerii prefera\u021bi: ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103\",\"datePublished\":\"2021-11-24T14:18:14+00:00\",\"dateModified\":\"2022-08-10T10:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro\"},\"wordCount\":1061,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/11\/Live-Shopping-1.png\",\"articleSection\":[\"Influencer Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro\",\"url\":\"https:\/\/mocapp.net\/blog\/ce-este-live-shopping\/?lang=ro\",\"name\":\"Shopping al\u0103turi de Influencerii prefera\u021bi: ce este Live Shopping \u0219i de ce iubesc consumatorii aceast\u0103 experien\u021b\u0103 &#187; 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