{"id":7069,"date":"2021-12-10T17:35:03","date_gmt":"2021-12-10T15:35:03","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=7069"},"modified":"2022-08-10T12:34:35","modified_gmt":"2022-08-10T10:34:35","slug":"top-8-greseli-pe-care-sa-le-eviti","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/top-8-greseli-pe-care-sa-le-eviti\/?lang=ro","title":{"rendered":"Top 8 gre\u0219eli pe care s\u0103 le evi\u021bi atunci c\u00e2nd \u00eencepi un business – Guest Post by Blugento"},"content":{"rendered":"\n

Suntem obi\u0219nui\u021bi s\u0103 auzim doar de business-uri de succes, cu afaceri de mii \u0219i sute de mii de euro, o cultur\u0103 organiza\u021bional\u0103 puternic\u0103 \u0219i profituri \u00een cre\u0219tere cu fiecare an care trece.<\/p>\n\n\n\n

Dar ce se \u00eent\u00e2mpl\u0103 cu business-urile care falimenteaz\u0103? Cu business-urile care nu pornesc bine \u0219i care nu ajung la urechile noastre?<\/p>\n\n\n\n

De\u0219i gre\u0219elile sunt uneori lucruri tabu \u0219i nu se discut\u0103, \u00een acest articol vrem s\u0103 scoatem \u00een eviden\u021b\u0103 opt dintre gre\u0219elile pe care po\u021bi s\u0103 le evi\u021bi atunci c\u00e2nd \u00eencepi un business nou, astfel \u00eenc\u00e2t s\u0103 porne\u0219ti cu dreptul \u0219i s\u0103 \u0219tii cum s\u0103 manageriezi diferitele situa\u021bii care apar, cu siguran\u021b\u0103, \u00een aproape orice tip de afacere.<\/p>\n\n\n\n

\ud83d\udc49 8 gre\u0219eli care pot ap\u0103rea \u00een aproape orice business la \u00eenceput de drum<\/strong><\/h2>\n\n\n\n

P\u00e2n\u0103 \u0219i cele mai mari \u0219i profitabile afaceri au f\u0103cut, la un moment dat, anumite gre\u0219eli. A\u0219a c\u0103, fie c\u0103 e\u0219ti la \u00eenceput de drum \u0219i vrei s\u0103 \u00ee\u021bi deschizi propria afacere sau ai dezvoltat deja c\u00e2teva afaceri \u0219i e\u0219ti pe cale s\u0103 lucrezi la una nou\u0103, acestea sunt c\u00e2teva gre\u0219eli pe care ai putea s\u0103 le evi\u021bi.<\/p>\n\n\n\n

\u274c Nu \u00ee\u021bi faci un business plan;
\u274c Vinzi mult prea multe produse;
\u274c Nu evaluezi ideea de business;
\u274c Nu investe\u0219ti \u00een marketingul organic;
\u274c Nu angajezi ajutor;
\u274c Nu \u0219tii care este publicul t\u0103u \u021bint\u0103;
\u274c Nu ai un plan de marketing;
\u274c Nu te concentrezi pe rela\u021bii de lung\u0103 durat\u0103.<\/p>\n\n\n\n

\u274c Nu \u00ee\u021bi faci un business plan<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Un business plan f\u0103cut corect te va ajuta s\u0103 ai o viziune pe termen lung a afacerii tale \u0219i s\u0103 te diferen\u021biezi de competi\u021bie. Printr-un plan de business vei avea o idee clar\u0103 despre ce vrei s\u0103 realizezi, vei \u0219tii care sunt punctele forte \u0219i slabe ale afacerii tale \u0219i te vei putea organiza mult mai bine.<\/p>\n\n\n\n

Dac\u0103, \u00eenc\u0103 de la \u00eenceput, nu \u00een\u021belegi pia\u021ba, modelul de business, logistica sau situa\u021bia financiar\u0103, aceast\u0103 lips\u0103 de \u00een\u021belegere te va costa bani, timp \u0219i efort.<\/p>\n\n\n\n

\u274c Vinzi mult prea multe produse<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

O gre\u0219eal\u0103 des \u00eent\u00e2lnit\u0103 este \u00eencercarea de a vinde mult prea multe produse. Sunt numeroase cazuri \u00een care, dac\u0103 un produs sau un set de produse nu se vinde la nivelul a\u0219teptat, mul\u021bi antreprenori aduc mai multe produse pe site, pentru a \u00eencerca s\u0103 fac\u0103 v\u00e2nz\u0103ri.<\/p>\n\n\n\n

Acest lucru este unul gre\u0219it, care are leg\u0103tur\u0103 cu planul de business \u0219i evaluarea ideii de business \u0219i se leag\u0103 \u0219i de ideea de brand.<\/p>\n\n\n\n

\u00cens\u0103, ca s\u0103 evi\u021bi aceast\u0103 gre\u0219eal\u0103, cel mai important este s\u0103 decizi \u00eenc\u0103 de la bun \u00eenceput povestea din spatele brandului. E\u0219ti un brand care se m\u00e2ndre\u0219te cu produse 100% naturale din zona Maramure\u0219ului, sau e\u0219ti un brand care comercializeaz\u0103 produse diverse din mai multe \u021b\u0103ri. Brandul pe care \u00eel creezi \u00eenc\u0103 de dinainte de a \u00eencepe s\u0103 vinzi este la fel de important precum produsele pe care le comercializezi.<\/p>\n\n\n\n

\u274c Nu evaluezi ideea de business<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Un lucru care este str\u00e2ns legat de planul de business este cercetarea de pia\u021b\u0103. \u00cenainte s\u0103 \u00eencepi un business, este crucial s\u0103 faci research pe competi\u021bie \u0219i s\u0103 \u00ee\u021bi \u00een\u021belegi competi\u021bia c\u00e2t mai bine, astfel \u00eenc\u00e2t s\u0103 po\u021bi s\u0103 te diferen\u021biezi de ei – iar aici vorbim at\u00e2t de alte business-uri mici, c\u00e2t \u0219i de retaileri sau marketplace-uri mari.<\/p>\n\n\n\n

Iar atunci c\u00e2nd evaluezi ideea de business, este important s\u0103 nu cazi \u00een extreme cu produsele pe care vrei s\u0103 le comercializezi. Recomandarea noastr\u0103 este s\u0103 evi\u021bi pie\u021bele care sunt extrem de saturate, unde exist\u0103 o mul\u021bime de produse similare pe pia\u021b\u0103, dar \u0219i cele care sunt extrem de ni\u0219ate, unde cererea este foarte sc\u0103zut\u0103 \u0219i competi\u021bia poate fi acerb\u0103.<\/p>\n\n\n\n

Iar, ca s\u0103 \u00ee\u021bi fie mai u\u0219or s\u0103 analizezi competi\u021bia, po\u021bi s\u0103 te ui\u021bi la:
\u2705 num\u0103rul de reviews;
\u2705 engagement-ul din Social Media;
\u2705 c\u00e2t de des \u0219i ce subiecte abordeaz\u0103 pe blog;
\u2705 ranking-ul SEO.<\/p>\n\n\n\n

Mai mult, \u00eencearc\u0103 s\u0103 evaluezi \u0219i dac\u0103 acele produse fac parte dintr-un trend sau dac\u0103 pot fi o categorie de produse sustenabile, care \u00ee\u021bi vor aduce profit un timp \u00eendelungat. De exemplu, acum c\u00e2\u021biva ani a fost acel boom foarte mare cu hoverboards, iar acum, de\u0219i \u00eenc\u0103 se mai v\u00e2nd, nu putem spune c\u0103 sunt la fel de populare.<\/p>\n\n\n\n

\u274c Nu angajezi ajutor<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Un lucru care se aplic\u0103 mai ales antreprenorilor afla\u021bi la prima afacere este c\u0103 vor s\u0103 fac\u0103 totul singuri. Dar, adev\u0103rul este c\u0103 nu po\u021bi s\u0103 fii un one-man show.<\/p>\n\n\n\n

De la \u00eenregistrarea comenzilor, la preg\u0103tirea acestora, trimiterea c\u0103tre client, organizarea site-ului, a paginilor de Social Media, a blogului, a reclamelor \u0219i multe altele, dac\u0103 afacerea ta \u00eencepe s\u0103 prind\u0103 trac\u021biune, iar tu nu ai ajutorul necesar, vei ajunge la burnout, iar, pe l\u00e2ng\u0103 tine \u0219i afacerea ta va avea de suferit.<\/p>\n\n\n\n

A\u0219adar, vezi care sunt ariile business-ului t\u0103u pe care le po\u021bi externaliza sau pentru care po\u021bi s\u0103 aduci un om in-house. Las\u0103 la o parte acele sarcini \u0219i concentreaz\u0103-te pe ce conteaz\u0103 mai mult pentru tine, astfel \u00eenc\u00e2t business-ul t\u0103u s\u0103 creasc\u0103 din ce \u00een ce mai mult. Iar, c\u00e2nd mai ai nevoie de ajutor, nu ezita s\u0103-l angajezi!<\/p>\n\n\n\n

\u274c Nu investe\u0219ti \u00een marketingul organic<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

O alt\u0103 mare gre\u0219eal\u0103 este faptul c\u0103 mul\u021bi antreprenori nu investesc deloc \u00een marketingul organic. De\u0219i reclamele pl\u0103tite sunt atr\u0103g\u0103toare pentru orice proprietar de business (pl\u0103te\u0219ti o reclam\u0103, acea reclam\u0103 ajunge \u00een fa\u021ba publicului \u021bint\u0103 care d\u0103 click pe ea, intr\u0103 pe site \u0219i cump\u0103r\u0103), marketingul organic nu ar trebui l\u0103sat pe dinafar\u0103.<\/p>\n\n\n\n

De\u0219i uneori este greu s\u0103 faci con\u021binut constant, \u00eencearc\u0103 s\u0103 te concentrezi pe clien\u021bi \u0219i ceea ce \u00ee\u0219i doresc ace\u0219tia s\u0103 citeasc\u0103. Astfel, vei descoperi c\u0103 subiectele nu sunt chiar at\u00e2t de limitate pe c\u00e2t credeai.<\/p>\n\n\n\n

\u2705 Dac\u0103 vinzi echipamente sport, nu te limita doar la a scrie despre acestea, materialul din care sunt confec\u021bionate \u0219i caracteristicile lor. \u00cen schimb, vezi pentru ce sporturi se potrivesc \u0219i ofer\u0103 sfaturi din lumea sporturilor respective.<\/p>\n\n\n\n

Dac\u0103 vei crea con\u021binutul \u00een jurul clientului ideal \u0219i nu \u00een jurul produsului, vei avea mult mai multe subiecte \u0219i vei reu\u0219i s\u0103 te conectezi mult mai u\u0219or cu audien\u021ba.<\/p>\n\n\n\n

\u274c Nu \u0219tii care este publicul t\u0103u \u021bint\u0103<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Atunci c\u00e2nd \u00eencepi o afacere, problema publicului \u021bint\u0103 poate fi abordat\u0103 \u00een dou\u0103 feluri: fie \u0219tii care este publicul pe care vrei s\u0103 \u00eel targetezi \u0219i dezvol\u021bi un produs pentru el, fie ai un produs \u00een minte \u0219i porne\u0219ti \u00een c\u0103utarea publicului \u021bint\u0103.<\/p>\n\n\n\n

A\u0219a c\u0103, \u00eenainte s\u0103 \u00eencepi s\u0103 lucrezi la afacerea ta, \u00eentreab\u0103-te care este publicul \u021bint\u0103 pentru produsele sau serviciile tale. \u00cencearc\u0103 s\u0103 afli c\u00e2t mai multe date despre el, astfel \u00eenc\u00e2t s\u0103 \u0219tii mereu cum \u0219i unde s\u0103 comunici cu el, pentru ca mesajele tale s\u0103 fie recep\u021bionate \u0219i produsele sau serviciile achizi\u021bionate.<\/p>\n\n\n\n

\u274c Nu ai un plan de marketing<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Un plan de marketing este crucial pentru succesul afacerii tale. Iar, dup\u0103 ce ai f\u0103cut setup-ul magazinului online \u0219i ai aflat care este publicul \u021bint\u0103, crearea unui plan de marketing ar trebui s\u0103 fie relativ simplu.<\/p>\n\n\n\n

Sfatul nostru este s\u0103 faci o strategie de marketing c\u00e2t mai complet\u0103, cu focus pe loca\u021biile unde se afl\u0103 publicul t\u0103u \u021bint\u0103. Fiind la \u00eenceput, probabil multe din ac\u021biunile pe care le vei face nu vor fi at\u00e2t te profitabile pe c\u00e2t te-ai a\u0219tepta. Dar asta nu e un lucru r\u0103u. Noteaz\u0103 fiecare ac\u021biune \u0219i rezultatele ei, pentru c\u0103 te vei folosi de aceste date pe viitor.<\/p>\n\n\n\n

Indiferent de planul pe care \u00eel concepi, este important s\u0103 fie pus la punct \u00eenc\u0103 din momentul \u00een care dai start afacerii. Iar, cu timpul, cu siguran\u021b\u0103 vor ap\u0103rea oportunit\u0103\u021bi noi de marketing care se vor plia pe planul t\u0103u.<\/p>\n\n\n\n

\u274c Nu te concentrezi pe rela\u021bii de lung\u0103 durat\u0103<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Rela\u021biile de lung\u0103 durat\u0103 \u00ee\u021bi pot aduce multe beneficii \u00een lumea comer\u021bului online, fie c\u0103 vorbim despre furnizori, firme de curierat, agen\u021bii de publicitate, platform\u0103 de eCommerce sau influenceri.<\/p>\n\n\n\n

Orice colaborator, furnizor sau chiar \u0219i client, poate s\u0103 \u00ee\u021bi fie de un real ajutor atunci c\u00e2nd e\u0219ti la \u00eenceput de drum. Cre\u0219te rela\u021bii frumoase cu colaboratorii t\u0103i \u0219i \u00een timp vei vedea rezultate, fie c\u0103 ei te vor promova, te ajut\u0103 cu reduceri, barter sau colabor\u0103ri din care ave\u021bi cu to\u021bii de c\u00e2\u0219tigat.<\/p>\n\n\n\n

\u2705 Alege cu aten\u021bie platforma de eCommerce pe care urmeaz\u0103 s\u0103 \u00ee\u021bi faci magazinul online. Vei avea nevoie de un design personalizat pentru conversii ridicate, suport complet at\u00e2t \u00een procesul de construc\u021bie al magazinului c\u00e2t \u0219i dup\u0103 lansare, o tehnologie optimizat\u0103 pentru cre\u0219tere, dar \u0219i integr\u0103ri complete cu solu\u021biile de plat\u0103 \u0219i curierat. O platform\u0103 de ecommerce care poate s\u0103 \u00ee\u021bi ofere toate aceste lucruri este Blugento<\/a>.<\/p>\n\n\n\n

\u2705 Alege cu aten\u021bie influencerii<\/a> cu care colaborezi. Alege unul sau mai mul\u021bi influenceri cu care s\u0103 \u00eenchei colabor\u0103ri pe termen mediu \u0219i lung, iar \u00een timp, vei putea analiza rezultatele. Caut\u0103 influenceri care au un public similar cu publicul t\u0103u \u0219i care se aliniaz\u0103 valorilor tale, astfel \u00eenc\u00e2t colaborarea s\u0103 fie una natural\u0103, iar produsele sau serviciile tale s\u0103 ajung\u0103 la un public nou care este dornic s\u0103 descopere produse noi.<\/p>\n\n\n\n

\u2705 Alege cu aten\u021bie agen\u021bia de marketing online cu care urmeaz\u0103 s\u0103 colaborezi. O rela\u021bie de lung\u0103 durat\u0103 cu agen\u021bia poate fi benefic\u0103 pentru ambele p\u0103r\u021bi, deoarece speciali\u0219tii \u00een marketing online vor cunoa\u0219te brand-ul \u0219i business-ul t\u0103u din ce \u00een ce mai bine \u0219i vor reu\u0219i s\u0103 ia cele mai bune decizii pentru promovare. O astfel de agen\u021bie orientat\u0103 spre rezultate, care este al\u0103turi de tine la fiecare pas spre succes este ZEA.<\/p>\n\n\n\n

Aminte\u0219te-\u021bi c\u0103 nu e\u0219ti singur \u0219i c\u0103 po\u021bi s\u0103 \u00ee\u021bi faci o mul\u021bime de rela\u021bii care s\u0103 te propulseze spre succes. Ofer\u0103 valoare, \u00eencredere, servicii de calitate \u0219i succesul va veni cu siguran\u021b\u0103!<\/p>\n\n\n\n

\ud83d\udc49Cum evi\u021bi toate aceste gre\u0219eli?<\/h2>\n\n\n\n

\u2705 Creezi un business plan;
\u2705 Evaluezi ideea de business;
\u2705 Alegi produsele pe care vrei s\u0103 le comercializezi \u0219i te concentrezi pe ele;
\u2705 Investe\u0219ti \u00een marketingul organic;
\u2705 Angajezi ajutor atunci c\u00e2nd ai nevoie;
\u2705 Afli care este publicul t\u0103u \u021bint\u0103 \u0219i unde comunici cu el;
\u2705 Dezvol\u021bi un plan de marketing care s\u0103 \u00ee\u021bi propulseze afacerea spre nivelul urm\u0103tor;
\u2705 Te concentrezi pe a crea rela\u021bii de lung\u0103 durat\u0103 cu parteneri care aduc plus valoare business-ului t\u0103u.<\/p>\n\n\n\n

Iar dac\u0103 ai nevoie de o platform\u0103 ecommerce performant\u0103, cu costuri de realizare \u0219i \u00eentre\u021binere a magazinului online predictibile \u0219i accesibile, discut\u0103 cu un consultant Blugento: contact@blugento.ro.<\/p>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suntem obi\u0219nui\u021bi s\u0103 auzim doar de business-uri de succes, cu afaceri de mii \u0219i sute de mii de euro, o cultur\u0103 organiza\u021bional\u0103 puternic\u0103 \u0219i profituri \u00een cre\u0219tere cu fiecare an care trece. Dar ce se \u00eent\u00e2mpl\u0103 cu business-urile care falimenteaz\u0103? 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