{"id":7101,"date":"2021-12-14T13:28:32","date_gmt":"2021-12-14T11:28:32","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=7101"},"modified":"2022-08-10T12:35:15","modified_gmt":"2022-08-10T10:35:15","slug":"creste-numarul-de-vanzari-ecommerce","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/creste-numarul-de-vanzari-ecommerce\/?lang=ro","title":{"rendered":"Cre\u0219te num\u0103rul de v\u00e2nz\u0103ri \u0219i simplific\u0103 activitatea de eCommerce cu p\u00e2n\u0103 la 90% &#8211; Guest Post by easySales"},"content":{"rendered":"\n<p>Lumea noastr\u0103 devine tot mai digital\u0103, ceea ce transform\u0103 \u0219i modul \u00een care func\u021bioneaz\u0103 economia. Ast\u0103zi, accelerarea eCommerce-ului a crescut competi\u021bia, iar lipsa centraliz\u0103rii activit\u0103\u021bii \u0219i lipsa automatiz\u0103rilor cost\u0103 mai mult, dec\u00e2t implementarea lor: cost\u0103 cheltuieli cu angaja\u021bi ce pot fi redirec\u021biona\u021bi pe task-uri mai complexe, cost\u0103 agilitatea afacerii tale ce se pierde datorit\u0103 lipsei de sincroniz\u0103ri automate, cost\u0103 rezolvarea de aspecte tehnice complexe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Urm\u0103toarele situa\u021bii \u00ee\u021bi sun\u0103 cunoscute \u00een comer\u021bul online?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>8 ore pe zi nu sunt suficiente pentru rezolvarea aspectelor opera\u021bionale?<\/li><li>folose\u0219ti&nbsp;multiple solu\u021bii de software ce nu sunt conectate?<\/li><li>\u00eent\u00e2mpini erori umane la actualizarea de date&nbsp;\u0219i sincronizarea stocului?<\/li><li>ai lips\u0103&nbsp;de personal cu know-how \u00een v\u00e2nzarea multichannel?<\/li><\/ul>\n\n\n\n<p><strong>To\u021bi comercian\u021bii \u00ee\u0219i doresc timp economisit, resurse mai pu\u021bine, scalare interna\u021bional\u0103, rezultate performante, dar mai ales eficien\u021b\u0103 \u0219i productivitate<\/strong>.<\/p>\n\n\n\n<p>65% dintre comercian\u021bii intervieva\u021bi de echipa <a href=\"https:\/\/easy-sales.com\/ro\/\" target=\"_blank\" rel=\"noreferrer noopener\">easySales<\/a> \u2013 ce ofer\u0103 la dispozi\u021bia comercian\u021bilor o&nbsp; platform\u0103 multichannel automatizat\u0103 &#8211; au men\u021bionat ca dac\u0103 ar fi s\u0103 \u00ee\u0219i dea un sfat dup\u0103 5 ani de eCommerce, ar apela mai devreme la speciali\u0219ti, deoarece au pierdut prea mult timp \u0219i bani \u00een a fi \u201eomul orchestr\u0103\u201d, mai ales \u00een a face activit\u0103\u021bi manuale ce pot fi automatizate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00e2nzarea pe multiple marketplace-uri<\/strong><\/h2>\n\n\n\n<p>V\u00e2nzarea doar prin website-ul propriu nu \u00ee\u021bi asigur\u0103 scalabilitatea necesar\u0103, deoarece marea mas\u0103 a consumatorilor se afl\u0103 pe marketplace-uri: eMAG, elefant.ro, Vivre. Este necesar s\u0103 \u00ee\u021bi adaptezi strategia de business pentru v\u00e2nz\u0103ri automate eficiente, cu ajutorul unei platforme de integrare marketplace-uri, ce ofer\u0103 control \u0219i automatizare pentru rezultate performante.<\/p>\n\n\n\n<p>Conform unui studiu easySales, <strong>v\u00e2nz\u0103rile comercian\u021bilor cresc cu p\u00e2n\u0103 la 75% \u00een primele 3 luni<\/strong>, dup\u0103 listarea de produse pe cel pu\u021bin 2 marketplace-uri, iar <strong>activitatea se eficientizeaz\u0103 cu p\u00e2n\u0103 la 90% \u00een primele 2 s\u0103pt\u0103m\u00e2ni<\/strong> de la setarea contului \u00een easySales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce reprezint\u0103 un marketplace<\/strong><\/h2>\n\n\n\n<p>Un marketplace este o platform\u0103 online unde mai mul\u021bi selleri \u00ee\u0219i listeaz\u0103 produsele, care sunt vizibile pentru o audien\u021b\u0103 mai mare dec\u00e2t \u00een cazul unui magazin online propriu, a\u0219a cum se \u00eent\u00e2mpl\u0103 \u00een forma obi\u0219nuit\u0103 de eCommerce.<\/p>\n\n\n\n<p>\u00cen acest mod ai acces la instrumente \u0219i know-how pentru gestionarea online a afacerii: prezentarea produselor \u0219i a pre\u021burilor, realizarea stocurilor \u0219i a comenzilor, preluarea retururilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficii ale marketplace-urilor<\/strong><\/h2>\n\n\n\n<p>Colaborarea cu un marketplace \u00ee\u021bi aduce o serie de avantaje suplimentare fa\u021b\u0103 de magazinele online tradi\u021bionale:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ai acces la un num\u0103r mult mai mare de clien\u021bi, care achizi\u021bioneaz\u0103 online o gam\u0103 larg\u0103 de produse&nbsp;pe aceea\u0219i platform\u0103 de one-stop shopping, unde beneficiaz\u0103 de sortimente diversificate, comparatoare de pre\u021buri \u0219.a.;<\/li><li>Externalizezi efortul&nbsp;opera\u021bional asociat cu opera\u021biunile de inventar, depozitare, logistic\u0103, fulfillment;<\/li><li>Ini\u021biezi surse de v\u00e2nz\u0103ri \u0219i de venituri suplimentare pentru magazinul online al firmei tale;<\/li><li>Diversifici strategia de v\u00e2nz\u0103ri prin produse complementare cu cele pe care le prezin\u021bi pe site-ul propriu;<\/li><li>Ai la dispozi\u021bie un instrument eficient de marketing online cu ajutorul c\u0103ruia po\u021bi s\u0103 testezi \u0219i s\u0103 aplici modalit\u0103\u021bi noi de promovare online, f\u0103r\u0103 costuri suplimentare, dar beneficiind de mijloacele \u0219i expertiza speciali\u0219tilor de la marketplace-uri;<\/li><li>Marketplace-urile au vizibilitate excelent\u0103 pe motoare de c\u0103utare, mai ales pe Google, pentru c\u0103 dispun de echipe specializate pe partea de SEO \u0219i de bugete \u00eensemnate pentru promovarea pe diverse canale online.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automatizarea de la \u201enice to have\u201d la \u201eneed to have\u201d<\/strong><\/h2>\n\n\n\n<p>Provocarea de a fi prezent pe marketplace-uri populare, vizeaz\u0103 faptul c\u0103 activitatea ta de eCommerce va trebui gestionat\u0103 separat, nefiind o comunicare direct\u0103 \u00eentre magazinele tale online \u0219i marketplace-uri. Necesitatea de a modifica constant pre\u021burile pentru produsul t\u0103u: &#8220;set camping&#8221; postat \u0219i pe eMAG \u0219i pe elefant.ro, apoi necesitatea de a modifica stocurile, separat, manual, apoi dificultatea de a avea aprobate lista de produse noi \u00een marketplace-uri, \u00ee\u021bi ia tot timpul \u0219i energia.<\/p>\n\n\n\n<p>Dac\u0103 deja vinzi pe eMAG \u0219i\/sau inten\u021bionezi s\u0103 vinzi \u0219i pe alte marketplace-uri populare, pentru rezultate performante, ai nevoie de automatizare \u0219i centralizarea comenzilor \u00eentr-un singur loc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Activit\u0103\u021bi ce se pot automatiza:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>listarea de oferte cu produse pe multiple marketplace-uri;<\/li><li>generarea de facturi;<\/li><li>generarea de AWB-uri;&nbsp;<\/li><li>actualizarea de pre\u021buri;&nbsp;<\/li><li>procesarea de comenzi;<\/li><li>sincronizarea de stocuri;<\/li><li>traducere documenta\u021bie de produse;<\/li><li>comunicare cu clien\u021bii prin chat, sms, e-mail;<\/li><li>poze fundal alb;<\/li><li>scanare \u0219i introducere \u00een inventar de produse noi;<\/li><li>traducere \u0219i vizibilitate tipuri erori diverse sisteme.<\/li><\/ul>\n\n\n\n<p><strong>Este o diferen\u021b\u0103 \u00eentre a procesa 50 de comenzi cu un click sau a procesa c\u00e2te o comand\u0103 separat \u00een 2 minute, nu-i a\u0219a?<\/strong> <\/p>\n\n\n\n<p>De asemenea comunicarea cu clien\u021bii e crucial\u0103 \u00een fidelizarea acestora, ei apreciaz\u0103 s\u0103 le trimi\u021bi un e-mail sau sms cu nr. de AWB si monitorizarea coletului. Notific\u0103rile se pot trimite automat \u0219i astfel mai salvezi timp \u0219i la acest task. Cel mai dificil task pentru un \u00eencep\u0103tor pe marketplace, pare a fi listarea de oferte a\u0219a cum solicit\u0103 fiecare marketplace \u00een parte. Curba de \u00eenv\u0103\u021bare e mare \u0219i de mare folos ar fi un sistem care s\u0103 te ajute s\u0103 listezi produse simplificat.<\/p>\n\n\n\n<p>C\u00e2nd un client cump\u0103r\u0103 un produs de pe un marketplace, ai nevoie s\u0103 sincronizezi stocurile instant, \u00een toate marketplace-urile cu care tu lucrezi, dar \u0219i \u00een site-ul t\u0103u pentru a evita stocul epuizat. Te ajut\u0103 aici \u0219i diferite alerte care pot fi setate c\u00e2nd trebuie s\u0103 suplimentezi inventarul.<strong> <\/strong>Astfel, po\u021bi s\u0103 \u00ee\u021bi cre\u0219ti ratingul pe marketplace-urile cu care colaborezi.<\/p>\n\n\n\n<p>Economise\u0219ti timp pre\u021bios, nefiind necesar s\u0103 supraveghezi mereu cantitatea de stocuri pe marketplace \u0219i scapi \u0219i de nepl\u0103cerea sunatului clien\u021bilor, pe motiv de lips\u0103 stoc. C\u00e2nd comenzile sunt \u00een procesare, stocul e deja rezervat, pentru a evita s\u0103 prime\u0219ti mai multe comenzi pentru acela\u0219i articol.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/I3n4YWpUU4qNvB16umDlOiM50jfO7FvflIu5pHMiR6TV0wGBNc9lXzwUkcNYvh6WmeWD8PpPsqjFel_zASYayKxyETzXR7FJ_F48tErL9OpGgGQTose4LhA5_mlL_NqN3n1ou6Y0\" alt=\"Diagram\n\nDescription automatically generated\"\/><\/figure>\n\n\n\n<p><strong>Pentru toate procesele de mai sus, exist\u0103 solu\u021bii ca <\/strong><a href=\"https:\/\/easy-sales.com\/ro\"><strong>easySales <\/strong><\/a><strong>o platform\u0103 ce reune\u0219te marketplace-uri, curieri multipli, softuri de facturare, magazine online, servicii de sms.<\/strong><\/p>\n\n\n\n<p>Credem \u00een \u00eenv\u0103\u021bare prin practic\u0103 asa c\u0103 te invit\u0103m s\u0103 testezi singur, prin simpla creare a unui cont gratuit <a href=\"https:\/\/easy-sales.com\/ro\" target=\"_blank\" rel=\"noreferrer noopener\">AICI<\/a>.&nbsp;<\/p>\n\n\n\n<p>Al\u0103tur\u0103-te comunit\u0103\u021bii de antreprenori care folosesc solu\u021bii tehnice eficiente \u0219i cre\u0219te-\u021bi s\u0103n\u0103tos afacerea!<\/p>\n\n\n\n<p><a href=\"https:\/\/mocapp.net\/blog\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lumea noastr\u0103 devine tot mai digital\u0103, ceea ce transform\u0103 \u0219i modul \u00een care func\u021bioneaz\u0103 economia. Ast\u0103zi, accelerarea eCommerce-ului a crescut competi\u021bia, iar lipsa centraliz\u0103rii activit\u0103\u021bii \u0219i lipsa automatiz\u0103rilor cost\u0103 mai mult, dec\u00e2t implementarea lor: cost\u0103 cheltuieli cu angaja\u021bi ce pot [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7106,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,42],"tags":[],"class_list":["post-7101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cre\u0219te num\u0103rul de v\u00e2nz\u0103ri \u0219i simplific\u0103 activitatea de eCommerce cu p\u00e2n\u0103 la 90% - Guest Post by easySales &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cum s\u0103 cre\u0219ti num\u0103rul de v\u00e2nz\u0103ri \u0219i s\u0103 simplifici activitatea de eCommerce din acest articol semnat easySales pe blogul MOCAPP.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/creste-numarul-de-vanzari-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u0219te num\u0103rul de v\u00e2nz\u0103ri \u0219i simplific\u0103 activitatea de eCommerce cu p\u00e2n\u0103 la 90%\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 cum s\u0103 cre\u0219ti num\u0103rul de v\u00e2nz\u0103ri \u0219i s\u0103 simplifici activitatea de eCommerce din acest articol semnat easySales pe blogul MOCAPP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/creste-numarul-de-vanzari-ecommerce\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-14T11:28:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T10:35:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2021\/12\/Creste-numarul-de-vanzari-guest-post-easySales-MOCAPP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Livia Iusan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/creste-numarul-de-vanzari-ecommerce\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/creste-numarul-de-vanzari-ecommerce\/?lang=ro\"},\"author\":{\"name\":\"Livia Iusan\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/29ba2d017efa83a5c2ed316934a437ad\"},\"headline\":\"Cre\u0219te num\u0103rul de v\u00e2nz\u0103ri \u0219i simplific\u0103 activitatea de eCommerce cu p\u00e2n\u0103 la 90% &#8211; 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