{"id":7118,"date":"2021-12-21T16:47:15","date_gmt":"2021-12-21T14:47:15","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=7118"},"modified":"2022-08-10T12:44:08","modified_gmt":"2022-08-10T10:44:08","slug":"piata-de-influencer-marketing-2021","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/piata-de-influencer-marketing-2021\/?lang=ro","title":{"rendered":"Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2021"},"content":{"rendered":"\n

Al doilea an de pandemie a \u00eensemnat, pentru pia\u021ba de Influencer Marketing<\/strong> din Rom\u00e2nia, consumatori mult mai implica\u021bi \u00een comunit\u0103\u021bile din care fac parte, iar pentru branduri un nivel mai ridicat de conectare cu publicul lor.<\/p>\n\n\n\n

Analizele realizate de MOCAPP<\/a> arat\u0103 care sunt tendin\u021bele \u0219i fenomenele care au marcat \u00een 2021 aceast\u0103 industrie \u00een Rom\u00e2nia:<\/p>\n\n\n\n

1. Social Media devine norma, nu excep\u021bia.<\/h2>\n\n\n\n

2021 a fost anul care a eviden\u021biat puternic beneficiile digitaliz\u0103rii companiilor, care deschide posibilit\u0103\u021bi majore de accesare a comunit\u0103\u021bilor de consumatori f\u0103r\u0103 interac\u021biune offline. Distan\u021bele nu mai conteaz\u0103, iar f\u0103r\u0103 prezen\u021b\u0103 online pierzi clien\u021bi si cot\u0103 de pia\u021b\u0103.<\/p>\n\n\n\n

\u201eCu toate provoc\u0103rile sale \u0219i presiunile puse pe bugete, anul 2021 a fost mai u\u0219or pentru cei care au investit deja \u00een digitalizare – obligatorie pentru companiile care vor \u00ee\u0219i continue activitatea. \u00cen acest context, promovarea \u00een Social Media a devenit norma, nu excep\u021bia, iar bugetele investite \u00een Influencer Marketing au crescut (13 mil. euro valoarea estimat\u0103 a pie\u021bei), la fel si audien\u021bele, datorit\u0103 num\u0103rului utilizatorilor din Social Media: 12 mil. persoane, cu 9% mai mult dec\u00e2t \u00een 2020, majoritatea acces\u00e2nd re\u021belele de pe device-uri mobile\u201d, spune Florin Grozea, CEO MOCAPP.<\/p><\/blockquote>\n\n\n\n

2. Calitatea comunit\u0103\u021bii bate domeniul de specializare al influencerului.<\/h2>\n\n\n\n

Din 2021, companiile au \u00eenceput s\u0103 \u00ee\u0219i targeteze mai bine publicul \u0219i s\u0103 \u00eel abordeze acolo unde se afl\u0103. Brandurile s-au uitat mai degrab\u0103 la calitatea unei comunit\u0103\u021bi (interese, nivel de engagament), dec\u00e2t la domeniul de specializare al creatorilor de con\u021binut. Este o alt\u0103 tendin\u021b\u0103 a anului, iar cifrele platformei vin \u00een sus\u021binerea ei.<\/p>\n\n\n\n

Astfel, domeniile cu cele mai active branduri care au rulat campanii prin MOCAPP au fost:<\/p>\n\n\n\n

1. Finance & Banking (31,6%)
2. Fashion & Brands (21,1%)
3. Gadgets & Smartphones (18,4%)
4. Education (10,5%)
5. Parenting (10,5%)
6. Beauty & Make-up (7,9%)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00cen acela\u0219i timp, un top al ni\u0219elor cu cel mai mare interes pentru companii \u00een 2021 arat\u0103 c\u0103 brandurile \u00ee\u0219i extind tot mai mult zonele de interes, apel\u00e2nd la influenceri din sport sau comedy, pentru campanii \u00een care sunt targeta\u021bi, de pild\u0103, consumatori de servicii financiare.<\/p>\n\n\n\n

Cum arat\u0103 TOPUL DOMENIILOR DE SPECIALIZARE a influencerilor MOCAPP \u00een 2021<\/strong>:<\/h2>\n\n\n\n

1. Fashion & Brands (23,2%)
2. Travel (19,6%)
3. Beauty & Make-up (17,9%)
4. Parenting (14,3%)
5. Comedy (14,3%)
6. Sports & Free Time (10,7%)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Instagram r\u0103m\u00e2ne rege. TikTok ia av\u00e2nt.<\/h2>\n\n\n\n

O analiz\u0103 MOCAPP arat\u0103, de asemenea, cum au ales brandurile s\u0103 ajung\u0103 cel mai frecvent la consumatorii lor. Astfel, Instagram are o pondere cov\u00e2r\u0219itoare (79%) \u00een campaniile MOCAPP, \u00een timp ce YouTube a fost ales de 8% dintre branduri, iar TikTok a ajuns \u00een 2021 la acela\u0219i nivel cu Facebook (5%), cu o cre\u0219tere de peste 200% fa\u021b\u0103 de 2020.<\/p>\n\n\n\n

Din perspectiva formatelor utilizate \u00een campanii, clasamentul arat\u0103 astfel<\/strong>:<\/p>\n\n\n\n

Instagram Story: 42,1%
Intagram Post: 30,7%
Instagram Video: 5,8%
YouTube Insert Video: 5,2%
TikTok Video: 5,2%
Facebook Post: 4,4%
Blog Advertorial: 3,6%
YouTube Dedicated Video: 2,3%
Facebook Video: 0,7%<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Micro-influencerii devin favori\u021bii brandurilor.<\/h2>\n\n\n\n

Din cele 4 categorii de creatori de con\u021binut (Celebrity, Macro, Micro, Nano) 2021 a fost f\u0103r\u0103 \u00eendoial\u0103 anul micro-influencerilor \u2013 fenoment foarte vizibil at\u00e2t la nivel interna\u021bional, c\u00e2t \u0219i \u00een Rom\u00e2nia: datorit\u0103 engagement-ului mai mare al comunit\u0103\u021bilor acestora, clien\u021bii prefer\u0103 din ce \u00een ce mai mult micro-influencerii (creatorii Social Media cu audien\u021be \u00eentre 10.000 \u0219i 100.000 de urm\u0103ritori).<\/p>\n\n\n\n

Statisticile MOCAPP confirm\u0103: 49% dintre creatorii de con\u021binut prefera\u021bi de branduri \u00een 2021 fac parte din aceast\u0103 categorie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

TOP<\/strong> 20 INFLUENCERI DUP\u0102 NUM\u0102RUL DE CAMPANII DERULATE PRIN MOCAPP \u00ceN 2021 (ordine alfabetic\u0103):<\/strong><\/h2>\n\n\n\n

Alice Cavaleru<\/a> – Celebrity (peste 260k followers)
Aluziva<\/a> – Blogger & Vlogger (peste 230k followers)
Ana Vlad<\/a> – Artist (peste 28k followers)
Andreea B\u0103lan<\/a> – Artist & Celebrity & Vlogger (peste 4M followers)
Chinezu<\/a> – Blogger (peste 70k followers)
Ciobanoo<\/a> – Model & Vlogger (peste 140k followes)
Costin Gheorghe<\/a> – Model & Athlete (peste 60k followers)
Cristian Poe<\/a> – Vlogger (peste 900k followers)
Dana Rogoz<\/a> – Actor & Blogger (peste 700k followers)
Edi Brandabura<\/a> – Actor & Vlogger (peste 500k followers)
Emily Burghelea<\/a> – Celebrity & Vlogger (peste 630k followers)
Flick<\/a> – Celebrity & Journalist (peste 2M followers)
Iulia Iancu<\/a> – Blogger (peste 15k followers)
Kasia Theodora<\/a> – Actor & Model & Vlogger (peste 340k followers)
Laura Charaba<\/a> – Vlogger (peste 300k followers)
Mirela Marica<\/a> – Blogger & Photographer (peste 15k followers)
Radu Chiril\u0103<\/a> – Vlogger (peste 460k followers)
Ruxandra Luca<\/a> – Celebrity & Blogger & Journalist (peste 200k followers)
SNIK<\/a> – Vlogger (peste 2M followers)
Vlad Grigore<\/a> – Vlogger (peste 450k followers)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. E-commerce \u00ee\u0219i revendic\u0103 pozi\u021biile.<\/h2>\n\n\n\n

Mai mult de jum\u0103tate dintre campaniile cu influenceri la nivel interna\u021bional sunt ale clien\u021bilor care de\u021bin magazine online, iar 86% dintre profesioni\u0219tii din companii folosesc link-uri personalizate de cump\u0103r\u0103turi \u00een campaniile cu influenceri, pentru a scurta drumul consumatorului de la inspira\u021bie la cump\u0103r\u0103tur\u0103.<\/p>\n\n\n\n

\u00cen Rom\u00e2nia, juc\u0103torii din e-commerce \u00ee\u0219i revendic\u0103 \u0219i ei o pozi\u021bie \u00een cre\u0219tere: \u00een ceea ce prive\u0219te campaniile derulate prin MOCAPP \u00een 2021, aproape 25% sunt ini\u021biative ale magazinelor online \u2013 de 7 ori mai mult fa\u021b\u0103 de anul precedent.<\/p>\n\n\n\n

Aceste companii sunt deschise, de asemenea, s\u0103 adopte tehnologii noi care le pot cre\u0219te rapid v\u00e2nz\u0103rile, precum Live Shopping-ul<\/a>. Dac\u0103 \u00een e-Commerce-ul tradi\u021bional, 2% este considerat\u0103 o rat\u0103 de conversie bun\u0103, Live Shopping-ul poate livra o rat\u0103 de conversie chiar de 10% – adic\u0103 de 5 ori mai multe tranzac\u021bii pentru un brand care \u00eel folose\u0219te.<\/p>\n\n\n\n

Despre MOCAPP<\/strong><\/span>:<\/mark><\/p>\n\n\n\n

Lansat\u0103 \u00een noiembrie 2019, MOCAPP este platforma Influencer Ads cu cel mai \u00eenalt grad de automatizare din Rom\u00e2nia. Platforma de\u021bine cea mai mare baz\u0103 de date \u00een domeniu – peste 1000 de influenceri din 9 \u021b\u0103ri, cu peste 191.700 de data-points. Platforma a fost fondat\u0103 de c\u0103tre antreprenorul Florin Grozea \u0219i a atras mai multe investi\u021bii, cea mai recent\u0103 venind din partea ROCA X \u0219i NETOPIA Ventures<\/mark><\/a>. \u00cen 2021, MOCAPP \u0219i-a f\u0103cut debutul pe pie\u021bele din Bulgaria, Polonia, iar din 2022 \u00ee\u0219i propune intrarea pe pia\u021ba britanic\u0103.<\/mark><\/p>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al doilea an de pandemie a \u00eensemnat, pentru pia\u021ba de Influencer Marketing din Rom\u00e2nia, consumatori mult mai implica\u021bi \u00een comunit\u0103\u021bile din care fac parte, iar pentru branduri un nivel mai ridicat de conectare cu publicul lor. Analizele realizate de MOCAPP […]<\/p>\n","protected":false},"author":4,"featured_media":7133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,34],"tags":[],"class_list":["post-7118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-news"],"yoast_head":"\nCum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2021 » MOCAPP<\/title>\n<meta name=\"description\" content=\"Analizele realizate de MOCAPP arat\u0103 care sunt tendin\u021bele \u0219i fenomenele care au marcat \u00een 2021 industria Influencer Marketing din Rom\u00e2nia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/piata-de-influencer-marketing-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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