{"id":7881,"date":"2022-08-11T17:47:00","date_gmt":"2022-08-11T15:47:00","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=7881"},"modified":"2022-08-12T16:17:23","modified_gmt":"2022-08-12T14:17:23","slug":"cum-sa-nu-abordezi-un-influencer-pentru-o-campanie","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/cum-sa-nu-abordezi-un-influencer-pentru-o-campanie\/?lang=ro","title":{"rendered":"Cum s\u0103 nu abordezi un influencer pentru o campanie"},"content":{"rendered":"\n

Acum c\u00e2teva luni veneam cu sfaturi despre cum s\u0103 g\u0103se\u0219ti un influencer pentru o campanie de Influencer Marketing<\/a>. A sosit momentul s\u0103 vorbim despre cum NU trebuie s\u0103 abordezi un influencer, atunci c\u00e2nd te g\u00e2nde\u0219ti s\u0103 colaborezi cu el\/ea pentru o promovare \u00een Social Media.<\/p>\n\n\n\n

S\u0103 \u00eencepem!<\/p>\n\n\n\n

1. Stabilirea obiectivelor campaniei<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nu \u00eencepe o campanie f\u0103r\u0103 s\u0103 ai bine definite obiectivele!<\/p>\n\n\n\n

Primul pas pe care trebuie s\u0103 \u00eel faci atunci c\u00e2nd vrei s\u0103 dai drumul unei campanii cu influenceri este s\u0103-\u021bi stabile\u0219ti clar obiectivele. \u00cen func\u021bie de ele vei putea ulterior s\u0103 alegi mult mai simplu \u0219i mai rapid \u0219i influencerii al\u0103turi de care vei lucra \u0219i re\u021belele sociale pe care e cel mai indicat s\u0103 colabora\u021bi pentru \u00eendeplinirea acestor obiective.<\/p>\n\n\n\n

Printre cele mai des \u00eent\u00e2lnite tipuri de obiective<\/a> g\u0103sim cre\u0219terea brand awareness-ului, a v\u00e2nz\u0103rilor, cre\u0219terea comunit\u0103\u021bii \u0219i a audien\u021bei brandului din mediul online sau a vizitelor pe care le are site-ul brandului.<\/p>\n\n\n\n

2. Stabilirea re\u021belelor sociale pentru campanie<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nu te g\u00e2ndi s\u0103 faci o campanie care s\u0103 cuprind\u0103 toate re\u021belele sociale!<\/p>\n\n\n\n

\u00cen func\u021bie de obiective, trebuie s\u0103 te g\u00e2nde\u0219ti \u0219i ce platforme online sunt cele mai potrivite pentru \u00eendeplinirea lor: poate c\u0103 Instagram (cel mai mult con\u021binut fiind foto \u0219i video) te poate ajuta mai mult dec\u00e2t Facebook. Sau TikTok este mult mai potrivit dec\u00e2t YouTube, (videoclipurile av\u00e2nd o durat\u0103 mult mai mic\u0103 pe TikTok dec\u00e2t pe YouTube).<\/p>\n\n\n\n

Acela\u0219i influencer poate fi mult mai activ pe o anumit\u0103 re\u021bea social\u0103 dec\u00e2t pe alta \u0219i pot avea diferite audien\u021be \u00een func\u021bie de fiecare re\u021bea \u00een parte.<\/p>\n\n\n\n

3. G\u0103sirea influencerului<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nu alege un influencer (sau chiar mai mul\u021bi) pentru campania ta doar pentru c\u0103 are cifre mari \u00een Social Media!<\/p>\n\n\n\n

Imediat dup\u0103 ce \u021bi-ai stabilit obiectivele \u0219i re\u021belele sociale cele mai relevante, po\u021bi \u00eencepe s\u0103 g\u0103se\u0219ti influencerii.<\/p>\n\n\n\n

Cifrele mari pe care un influencer le are nu ar trebui s\u0103 fie principalul criteriu de alegere, ci c\u00e2t de relevant este el pentru campania pe care vrei s\u0103 o desf\u0103\u0219ori. Relevan\u021ba este la r\u00e2ndul ei format\u0103 din mai multe aspecte.<\/p>\n\n\n\n

Un influencer este relevant pentru campania ta dac\u0103:<\/h2>\n\n\n\n

\u2013 face con\u021binut \u00een ni\u0219a \u00een care activeaz\u0103 brandul pe care \u00eel reprezin\u021bi sau \u00een ni\u0219e care sunt apropiate;
\u2013 produce con\u021binut \u00een mod constant;
\u2013 deja folose\u0219te produse ale brandului t\u0103u;
\u2013 audien\u021ba influencerului este cea pe care tu o cau\u021bi;
\u2013 nu este implicat deja \u00eentr-o campanie sau nu este ambasador de brand pentru un brand care este concurentul t\u0103u;
\u2013 po\u021bi afla ce rezultate a ob\u021binut deja \u00een diverse campanii pe care le-a f\u0103cut (poate au fost prezentate \u00een cadrul unor conferin\u021be sau sunt deja publice online), astfel le po\u021bi compara cu rezultatul la care vrei tu s\u0103 ajungi.<\/p>\n\n\n\n

Important de men\u021bionat este faptul c\u0103, dac\u0103 audien\u021ba influencerului nu este cea pe care tu o cau\u021bi, nici campania nu va fi una de succes! Indiferent dac\u0103 toate celelalte cerin\u021be sunt bifate sau nu, inclusiv dac\u0103 influencerul are cifre foarte mari \u00een Social Media.<\/p>\n\n\n\n

Din contr\u0103, se poate ca, din moment ce cifrele sunt mai mari, cu at\u00e2t s\u0103 fie \u0219i mai dificil ca influencerul s\u0103 aib\u0103 audien\u021ba pe care tu o cau\u021bi, el fiind urm\u0103rit de publicuri diverse, cu interese diferite. \u00centr-un final, campania nu te va ajuta s\u0103 \u00ee\u021bi atingi obiectivele setate la \u00eenceput.<\/p>\n\n\n\n

4. Contactarea influencerului<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nu \u00eei scrie pe toate canelele pe care \u0219i-a creat un cont!<\/p>\n\n\n\n

\u00cen ceea ce prive\u0219te contactarea influencerului pentru o campanie, este important s\u0103 nu fie contactat peste tot (Facebook, Instagram sau orice alt\u0103 re\u021bea pe care mai e prezent), ci trebuie g\u0103sit\u0103 care este modalitatea pe care el o prefer\u0103 pentru a fi contactat.<\/p>\n\n\n\n

De cele mai multe ori are trecut\u0103 o adres\u0103 de e-mail sau men\u021bioneaz\u0103 dac\u0103 dore\u0219te s\u0103 primeasc\u0103 mesaje private pe Instagram. \u00cens\u0103 trebuie \u021binut cont c\u0103 el prime\u0219te deja zilnic o mul\u021bime de mesaje de la comunitatea lui, dar \u0219i de la alte persoane care doresc s\u0103 colaboreze cu el, astfel c\u0103 r\u0103spunsul ar putea s\u0103 \u00eent\u00e2rzie s\u0103 apar\u0103.<\/p>\n\n\n\n

5. Trimiterea briefului<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Nu trimite un brief incomplet!<\/p>\n\n\n\n

Pe scurt, brieful este documentul care cuprinde informa\u021bii despre clientul care deruleaz\u0103 campania de Influencer Marketing \u0219i nevoile lui de promovare, obiectivele, scopul \u0219i calendarul unei campanii, precum \u0219i detaliile creative. Cite\u0219te AICI articolul detaliat pe care l-am f\u0103cut despre brieful de campanie cu influenceri<\/a>.<\/p>\n\n\n\n

Un brief nu trebuie s\u0103 aib\u0103 multe pagini, dar trebuie s\u0103 con\u021bin\u0103 informa\u021biile care sunt esen\u021biale pentru o campanie, cum sunt: numele clientului, al brandului \u0219i\/sau al agen\u021biei de publicitate\/media care se ocup\u0103 de campanie, canalele media pe care va avea loc campania, descrierea con\u021binutului care urmeaz\u0103 s\u0103 fie postat de influencer, obiectivele campaniei, un call-to-action, detaliile legale, dar \u0219i elementele de branding.<\/p>\n\n\n\n

Chiar dac\u0103 brieful este un element general, nu uita s\u0103 i te adresezi \u00eentr-un mod c\u00e2t se poate de personal influencerului. \u021aine cont \u0219i c\u0103 astfel de campanii sunt f\u0103cute de branduri, iar influencerii care sunt implica\u021bi trebuie s\u0103 fie remunera\u021bi pentru implicarea lor.<\/p>\n\n\n\n

Concluzie<\/h2>\n\n\n\n

Exist\u0103 o serie de lucruri pe care este bine s\u0103 le faci \u0219i pe care nu este recomandat s\u0103 le faci \u00eentr-o campanie de Influencer Marketing. \u00cenainte s\u0103 te apuci de treab\u0103, recite\u0219te acest articol, dar \u0219i articolul \u201eCum g\u0103se\u0219ti un influencer pentru o campanie\u201d, noteaz\u0103-\u021bi ideile principale \u0219i apuc\u0103-te de treab\u0103!<\/p>\n\n\n\n

Ca s\u0103 \u00ee\u021bi u\u0219urezi munca, suntem aici s\u0103 te ajut\u0103m! Folose\u0219te platforma MOCAPP: f\u0103-\u021bi un cont<\/a> \u0219i caut\u0103 influencerii care sunt cei mai potrivi\u021bi pentru tine \u00een func\u021bie de obiectivele pe care \u021bi le-ai setat pentru aceast\u0103 nou\u0103 campanie! Te ajut\u0103m noi \u0219i cu pa\u0219ii pentru realizarea briefului de campanie, contactarea rapid\u0103 a influencerilor, dar \u0219i cu partea de gestionare a campaniilor!<\/p>\n\n\n\n

\"Cont<\/a><\/figure>\n\n\n\n

Pentru mai multe informa\u021bii despre industria Influencer Marketing, vezi AICI seria MOCAPP de articole<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Acum c\u00e2teva luni veneam cu sfaturi despre cum s\u0103 g\u0103se\u0219ti un influencer pentru o campanie de Influencer Marketing. A sosit momentul s\u0103 vorbim despre cum NU trebuie s\u0103 abordezi un influencer, atunci c\u00e2nd te g\u00e2nde\u0219ti s\u0103 colaborezi cu el\/ea pentru […]<\/p>\n","protected":false},"author":4,"featured_media":7884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[],"class_list":["post-7881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing"],"yoast_head":"\nCum s\u0103 nu abordezi un influencer pentru o campanie » MOCAPP<\/title>\n<meta name=\"description\" content=\"Afl\u0103 din acest articol dedicat cum s\u0103 nu abordezi un influencer pentru o campanie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/cum-sa-nu-abordezi-un-influencer-pentru-o-campanie\/\" 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