{"id":8060,"date":"2023-01-02T13:27:38","date_gmt":"2023-01-02T11:27:38","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=8060"},"modified":"2023-01-17T16:21:17","modified_gmt":"2023-01-17T14:21:17","slug":"analiza-mocapp-influencer-marketing-2022","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro","title":{"rendered":"Analiz\u0103 MOCAPP: Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2022"},"content":{"rendered":"<p>\u00cen ciuda contextului geopolitic din regiune, care a f\u0103cut companiile s\u0103 fie mai reticente \u00een prima parte a anului, pia\u021ba Influencer Marketing s-a revigorat \u00een 2022, marc\u00e2nd noi tendin\u021be \u0219i consolid\u00e2nd rela\u021bia dintre branduri \u0219i creatorii de con\u021binut.<\/p>\n<p>Principalele fenomene care au marcat anul 2022 sunt vizibile \u00een analiza MOCAPP, bazat\u0103 pe evolu\u021bii \u0219i statistici interne.<\/p>\n<p><strong><\/p>\n<h2>1. Brandurile accelereaz\u0103: mai multe campanii \u00een 2022<\/h2>\n<p><\/strong><\/p>\n<p>Brandurile \u0219i-au rec\u0103p\u0103tat energia \u00een 2022, iar consumatorii \u0219i-au reluat obiceiuri de consum.<\/p>\n<p>Num\u0103rul influencerilor implica\u021bi \u00een campanii derulate prin MOCAPP a crescut cu peste 50% fa\u021b\u0103 de 2021, ajung\u00e2nd la 335. \u00cen acela\u0219i timp, num\u0103rul total al influencerilor prezen\u021bi \u00een platform\u0103 a crescut cu 25%.<\/p>\n<p>\u00cen ceea ce prive\u0219te domeniile de specializare a influencerilor prefera\u021bii de branduri, Lifestyle-ul se instaleaz\u0103 \u00een prima pozi\u021bie, dupa ce \u00een 2021 nu fusese prezent nici m\u0103car \u00een top 5.<\/p>\n<p><strong><\/p>\n<h2>2. TikTok dep\u0103\u0219e\u0219te Facebook.<\/h2>\n<p><\/strong><\/p>\n<p>Instagram ram\u00e2ne re\u021beaua num\u0103rul 1 \u00een Rom\u00e2nia ca num\u0103r de campanii \u00een MOCAPP. \u00cens\u0103 popularitate platformei de\u021binute de Meta este \u00een sc\u0103dere: 58,9% \u00een 2022, fa\u021b\u0103 de 79% \u00een 2021.<\/p>\n<p>YouTube \u0219i TikTok c\u00e2\u0219tig\u0103 teren, ocup\u00e2nd tot mai mult aten\u021bia brandurilor \u0219i a agen\u021biilor: peste 30% din livrabilele campaniilor de anul acesta, fa\u021b\u0103 de doar 13% \u00een 2021.<\/p>\n<p>Re\u021bele sociale: (2022 vs 2021)<\/p>\n<p>Instagram: 58.9% vs 79%<br \/>\nYouTube: 17.6% vs 8%<br \/>\nTikTok: 13% vs 5%<br \/>\nFacebook: 6.8% vs 5%<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/MOCAPP-Visual-2-300x169.png\" alt=\"MOCAPP\" class=\"alignnone wp-image-8070\" \/><\/p>\n<p><strong><\/p>\n<h2>3. Con\u021binutul video conduce deta\u0219at.<\/h2>\n<p><\/strong><\/p>\n<p>\u00cen ceea ce prive\u0219te formatele utilizate de clien\u021bi pentru a se promova cu ajutorul influencerilor, \u00een 2022 con\u021binutul video conduce deta\u0219at: peste 75% dintre campaniile cu influenceri s-au bazat pe livrabile de tip Video!<\/p>\n<p>Formate \u00een aten\u021bia brandurilor: (2022 vs 2021)<\/p>\n<p>Instagram Story: 37% vs 41%<br \/>\nYouTube Video: 17.6% vs 5.2%<br \/>\nInstagram Photo: 13.7% vs 30.7%<br \/>\nTikTok Video: 13% vs 5.2%<br \/>\nInstagram Video: 8.2% vs 5.8%<br \/>\nFacebook Photo: 6.8% vs 4.4%<br \/>\nBlogs &amp; Other: 3.6% vs 6.6%<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/MOCAPP-Visual-3-300x169.png\" alt=\"\" class=\"alignnone wp-image-8072\" \/><\/p>\n<p><strong><\/p>\n<h2>4. Rela\u021bia brand-influenceri se maturizeaz\u0103.<\/h2>\n<p><\/strong><\/p>\n<p>\u201cProfesionalism\u201d este cuvantul-cheie care guverneaz\u0103 rela\u021bia dintre branduri \u0219ii creatorii de con\u021binut \u00een 2022. Brandurile \u00ee\u0219i aleg o parte dintre creatorii de continut pe baza rezultatelor din campanii anterioare, dar includ, \u00een majoritatea campaniilor derulate anul acesta, \u0219i nume noi de influenceri cu care nu au mai colaborat anterior.<\/p>\n<p>Astfel, peste 85% dintre creatorii invita\u021bi s\u0103 participe \u00een 2022 la campanii publicitare fac parte din categoria micro \u0219i nano-influenceri (\u00eentre 5.000 \u0219i 100.000 followers)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/MOCAPP-Visual-4-300x169.png\" alt=\"\" class=\"alignnone wp-image-8074\" \/><\/p>\n<p><strong><\/p>\n<h2>5. Companiile rom\u00e2ne\u0219ti prind curaj<\/h2>\n<p><\/strong><\/p>\n<p>Dac\u0103 \u00een anii anteriori brandurile antreprenoriale au avut o prezen\u021b\u0103 foarte scazut\u0103 \u00een toate statisticile MOCAPP, \u00een 2022 acestea au privit cu mai mult\u0103 deschidere zona de influencer marketing.<\/p>\n<p>Startup-uri din diferite industrii au prins curaj s\u0103 lucreze cu influenceri \u0219i lideri de opinie chiar din primele luni dup\u0103 lansare. Motivele sunt diverse, \u021bin de cre\u0219terea pie\u021bei antreprenoriale rom\u00e2ne\u0219ti dar \u0219i de ofertele speciale pe care MOCAPP le-a lansat \u00een 2022.<\/p>\n<blockquote><p><em>\u201cAnul acesta am lansat un nou tip de abonament \u2013 Research \u2013 care permite accesul la baza de date \u0219i la toate statisticile noastre, ceea ce a \u00eencurajat brandurile rom\u00e2ne\u0219ti s\u0103 vin\u0103 mai aproape. Primul pas pentru a rela\u021biona cu creatorii de con\u021binut este informarea: companiile afl\u0103 date \u0219i statistici despre influenceri, v\u0103d cum arat\u0103 consumatorii care fac parte din comunit\u0103\u021bile acestora \u0219i din ce ora\u0219e provin, care sunt onorariile \u0219i a\u0219a mai departe. Impactul este vizibil, daca ne uit\u0103m c\u0103tre num\u0103rul de abonamente din 2022: 72% dintre abonamentele noi au venit pentru Research, iar num\u0103rul brandurilor eCommerce s-a dublat\u201d, men\u021bioneaz\u0103 Florin Grozea, fondator \u0219i CEO MOCAPP.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Analiza MOCAPP despre Pia\u021ba Influencer Marketing din Rom\u00e2nia \u00een anul 2022<\/p>\n","protected":false},"author":2,"featured_media":8062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,35],"tags":[47,68,54],"class_list":["post-8060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","category-press","tag-influencer-marketing","tag-influenceri","tag-mocapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analiz\u0103 MOCAPP: Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2022 &#187; MOCAPP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analiz\u0103 MOCAPP: Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2022 &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Analiza MOCAPP despre Pia\u021ba Influencer Marketing din Rom\u00e2nia \u00een anul 2022\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-02T11:27:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T14:21:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/banner-iqads-mocapp-cp-analiza2022-cover-850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florin Grozea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro\"},\"author\":{\"name\":\"Florin Grozea\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e\"},\"headline\":\"Analiz\u0103 MOCAPP: Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2022\",\"datePublished\":\"2023-01-02T11:27:38+00:00\",\"dateModified\":\"2023-01-17T14:21:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro\"},\"wordCount\":581,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/banner-iqads-mocapp-cp-analiza2022-cover-850.jpg\",\"keywords\":[\"Influencer Marketing\",\"Influenceri\",\"MOCAPP\"],\"articleSection\":[\"Influencer Marketing\",\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro\",\"url\":\"https:\/\/mocapp.net\/blog\/analiza-mocapp-influencer-marketing-2022\/?lang=ro\",\"name\":\"Analiz\u0103 MOCAPP: Cum a ar\u0103tat pia\u021ba de Influencer Marketing \u00een 2022 &#187; 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