{"id":8080,"date":"2023-01-17T16:19:46","date_gmt":"2023-01-17T14:19:46","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=8080"},"modified":"2023-01-17T16:21:04","modified_gmt":"2023-01-17T14:21:04","slug":"trends-2023-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/trends-2023-influencer-marketing\/?lang=ro","title":{"rendered":"5 trenduri 2023 \u00een Influencer Marketing"},"content":{"rendered":"

2023 se afl\u0103 la start, iar profesioni\u0219tii din industria de marketing au \u00een fa\u021b\u0103 o serie de provoc\u0103ri \u0219i oportunit\u0103\u021bi care pot influen\u021ba succesul campaniilor de comunicare \u0219i de publicitate.<\/p>\n

Pentru ace\u0219tia, echipa MOCAPP<\/strong> a preg\u0103tit un ghid de recomand\u0103ri care pornesc de la principalele 5 trenduri ale anului care tocmai a \u00eenceput.<\/p>\n

1. Achizi\u021bie versus reten\u021bie:<\/h2>\n

80% dintre consumatori caut\u0103 recomand\u0103ri de produse \u0219i servicii la creatorii \u0219i influencerii din Social Media<\/strong><\/p>\n

Odat\u0103 cu cre\u0219terea personaliz\u0103rii \u0219i \u201cumanizarea\u201d brandurilor pentru a spori autenticitatea \u0219i \u00eencrederea, consumatorii devin mult mai interesa\u021bi s\u0103 asocieze cu brandurile cu figuri populare \u0219i lideri de opinie.<\/p>\n

Speciali\u0219tii \u00een marketing au rolul s\u0103 fac\u0103 aceste parteneriate cu influenceri \u0219i creatori celebri de con\u021binut (51% au ajuns la concluzia c\u0103 Influencer Marketing \u00eei ajut\u0103 s\u0103 atrag\u0103 consumatori mai buni), \u00eens\u0103 costurile de achizi\u021bie cresc vertiginos pe toate canalele digitale (Google, Meta, Amazon).<\/p>\n

Din acest motiv, rela\u021bia cu clien\u021bii afla\u021bi deja \u00een portofoliu devine vital\u0103, pentru a \u00eencuraja cump\u0103r\u0103turile recurente \u0219i consolidarea brandului \u00een mintea consumatorilor actuali.<\/p>\n

Recomandare pentru branduri:<\/strong><\/p>\n

Nu l\u0103sa\u021bi clien\u021bii proprii s\u0103 migreze c\u0103tre alte branduri! Aminti\u021bi-le de ce ave\u021bi o rela\u021bie care poate continua! \u00cen plus fa\u021b\u0103 de strategiile de cucerire de noi pie\u021be, securiza\u021bi rela\u021bia cu cei care au cump\u0103rat deja. \u00cei pute\u021bi tine aproape prin campanii de fidelizare, iar pe clien\u021bii care au la r\u00e2ndul lor comunit\u0103\u021bi semnificative \u00een Social Media \u00eei pute\u021bi implica \u00een campanii de promovare sau live shopping.<\/p>\n

2. Performan\u021ba campaniilor a devenit scopul principal \u00een Influencer Marketing<\/h2>\n

Affiliate Marketing converge cu Influencer Marketing <\/strong><\/p>\n

Influencerii vor fi din ce \u00een ce mai mult recompensa\u021bi conform performan\u021bei din campaniile lor. Trendul se vede deja de c\u00e2\u021biva ani \u00een Europa \u0219i Statele Unite. A\u0219adar, Affiliate \u0219i Influencer Marketing tind s\u0103 intre in convergen\u021b\u0103, mai ales pentru nano-influenceri \u0219i micro-influenceri.<\/p>\n

Devine mai pu\u021bin important cine intermediaz\u0103 sau ce aplica\u021bie folose\u0219ti, mult mai relevant este cu ce impact o face \u0219i calitatea audien\u021bei cu care vorbe\u0219te. <\/p>\n

Recomandare pentru influenceri:<\/strong><\/p>\n

Asigura\u021bi-v\u0103 c\u0103 monetizarea influentei voastre are o matematica corect\u0103 \u00een spate \u0219i c\u0103 este comunicat\u0103 transparent c\u0103tre branduri. Face\u021bi vizibile performantele voastre din campanii \u0219i impactul pe care \u00eel genera\u021bi \u00een rela\u021bie cu brandurile. Construi\u021bi studii de caz pe industrii, pentru a v\u0103 sublinia valoarea creat\u0103 prin con\u021binutul destinat consumatorilor din comunit\u0103\u021bile voastre.<\/p>\n

3. Con\u021binutul video este rege!<\/h2>\n

Insta Stories, TikTok Videos \u0219i YouTube Vlogs sunt livrabilele cele mai des folosite \u00een campanii Social Media (76%+).<\/strong><\/p>\n

Motorul de cre\u0219tere este evident con\u021binutul video \u00een comunicare \u0219i publicitate! Aici sunt oportunit\u0103\u021bile de cre\u0219tere: ponderea TikTok din cheltuielile de marketing cre\u0219te rapid, dar Instagram (Reels & Stories) are \u00een continuare peste 50% din bugetele Influencer Marketing.<\/p>\n

Recomandare pentru creatorii de con\u021binut:<\/strong><\/p>\n

Publicarea de content online este un business care necesit\u0103 investi\u021bii. Aloca\u021bi un buget anual de investi\u021bii \u00een echipamentele audio-video potrivite. Calitatea video a con\u021binutului este unul dintre cele mai importante criterii de selec\u021bie pentru branduri \u0219i un element diferen\u021biator \u00een impactul pe care \u00eel crea\u021bi \u00een r\u00e2ndul comunit\u0103\u021bilor voastre.<\/p>\n

4. Reinventarea \u00een spa\u021bii de joac\u0103 diferite<\/h2>\n

Lupta titanilor Meta, Google \u0219i TikTok se d\u0103 pe mai multe fronturi, comer\u021bul electronic fiind cel mai important<\/strong><\/p>\n

Instagram este mediul preferat pentru Influencer Marketing, cifrele sunt clare: peste 90% dintre campaniile cu influenceri sunt derulate pe Instagram. Asta \u00een ciuda faptului c\u0103 Insta are mai pu\u021bini membri activi dec\u00e2t cealalt\u0103 platform\u0103 din grupul Meta (Facebook) \u0219i chiar mai pu\u021bini dec\u00e2t TikTok \u00een unele \u021b\u0103ri.<\/p>\n

Pe de alt\u0103 parte, TikTok devine tot mai mult un spa\u021biu interesant pentru companiile eCommerce, iar \u00een 2023 aplica\u021bia chinez\u0103 va deveni liderul \u00een Social Commerce \u0219i Live Shopping.<\/p>\n

Recomandare pentru creatorii de con\u021binut:<\/strong><\/p>\n

Matematica este important\u0103, pe oricare canal alege\u021bi s\u0103 comunica\u021bi cu audien\u021ba voastr\u0103. Unele puncte de interac\u021biune sunt mai eficiente pentru branduri, a\u0219a c\u0103 apar mai multe oportunit\u0103\u021bi de colaborare \u0219i monetizare \u00een acele puncte. Consolida\u021bi-v\u0103 prezen\u021ba \u0219i interac\u021biunea cu comunitatea voastr\u0103 pe re\u021belele sociale potrivite.<\/p>\n

5. Data-driven \u0219i datele primare conteaz\u0103!<\/h2>\n

A. I. \u0219i Machine Learning nu mai sunt doar buzzwords, sunt tehnologiile momentului inclusiv \u00een marketing<\/strong><\/p>\n

Evolu\u021bia tehnologiei d\u0103 putere tot mai mare conceptului de Data-driven Marketing: pe m\u0103sur\u0103 ce companiile folosesc inteligen\u021ba artificial\u0103 \u0219i \u00eenv\u0103\u021barea automat\u0103, ele vor include aceste tehnologii \u00een strategiile lor de marketing, folosind tehnologia pentru a identifica tendin\u021bele \u0219i pentru a \u00eembun\u0103t\u0103\u021bi parteneriatele cu Influenceri. O pot folosi pentru a deduce contextul \u0219i semnifica\u021bia din discu\u021biile cu clien\u021bii actuali.<\/p>\n

Recomandare pentru branduri:<\/strong><\/p>\n

Tehnologia \u0219i regulile din digital fac c\u0103 datele primare s\u0103 joace un rol important \u00een identificarea creatorilor autentici, din cauza blocajului \u00eempotriv\u0103 cookies. Daca KPI este un cuv\u00e2nt-cheie pentru voi \u00een 2023, folosi\u021bi aceste reguli din digital pentru a genera mai u\u0219or rezultate \u0219i a alege acei creatori care construiesc autentic \u0219i cu impact real.<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 se afl\u0103 la start, iar profesioni\u0219tii din industria de marketing au \u00een fa\u021b\u0103 o serie de provoc\u0103ri \u0219i oportunit\u0103\u021bi care pot influen\u021ba succesul campaniilor de comunicare \u0219i de publicitate. Pentru ace\u0219tia, echipa MOCAPP a preg\u0103tit un ghid de recomand\u0103ri […]<\/p>\n","protected":false},"author":2,"featured_media":8082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52],"tags":[256,47,45,54,257],"class_list":["post-8080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-influencer-marketing","tag-256","tag-influencer-marketing","tag-marketing","tag-mocapp","tag-trends"],"yoast_head":"\n5 trenduri 2023 \u00een Influencer Marketing » MOCAPP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/trends-2023-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 trenduri 2023 \u00een Influencer Marketing » MOCAPP\" \/>\n<meta property=\"og:description\" content=\"2023 se afl\u0103 la start, iar profesioni\u0219tii din industria de marketing au \u00een fa\u021b\u0103 o serie de provoc\u0103ri \u0219i oportunit\u0103\u021bi care pot influen\u021ba succesul campaniilor de comunicare \u0219i de publicitate. Pentru ace\u0219tia, echipa MOCAPP a preg\u0103tit un ghid de recomand\u0103ri […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/trends-2023-influencer-marketing\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T14:19:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T14:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2023\/01\/Banner-CP-MOCAPP-01-2023-v5-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florin Grozea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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