{"id":8106,"date":"2023-06-12T11:46:52","date_gmt":"2023-06-12T09:46:52","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=8106"},"modified":"2026-02-14T22:53:53","modified_gmt":"2026-02-14T20:53:53","slug":"influencers-as-marketing-full-funnel","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/influencers-as-marketing-full-funnel\/","title":{"rendered":"Influencers as Marketing full-funnel"},"content":{"rendered":"<p><strong>In 2026, Influencer Marketing reigns supreme as a potent tool for e-commerce businesses. <\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">It hinges on the ever-increasing reliance consumers place on social influencers&#8217; recommendations during their buying journey.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As British polls indicate, 77% of online shoppers consistently read reviews before making a purchase: <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/<\/a><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Leveraging the sway of these individuals empowers online stores to bolster brand recognition, build trust and credibility, and ultimately foster conversions and loyalty among their target audience.\u00a0<\/span><\/p>\n<blockquote><p><em>As Jeff Bezos wisely said, &#8220;In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.&#8221;<\/em><\/p><\/blockquote>\n<h3><span data-preserver-spaces=\"true\">Let&#8217;s dissect the marketing funnel step by step:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Top-of-funnel: The awareness stage<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Middle-of-funnel: The consideration stage<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bottom-of-funnel: The conversion stage<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Bonus: The loyalty stage<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">A. The Awareness stage:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Collaborate with influencers boasting a substantial follower count to promote your brand and products. Deploy influencer-generated content, such as photos and videos, to showcase your products on their social media accounts. Engage in consistent communication campaigns for new product launches, important annual events, and more to expand your brand&#8217;s visibility among a larger audience.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As HubSpot&#8217;s CEO, Brian Halligan, said,\u00a0<\/span><em><span data-preserver-spaces=\"true\">&#8220;In the attention economy, brands should not be storytellers but story builders.&#8221;<\/span><\/em><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What does top-of-funnel marketing aim for, and how is it measured?\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">At the top of the funnel (TOFU), boosting brand visibility is your primary target.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How to measure progress? That&#8217;s where key performance indicators (KPIs) step in:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Impressions: How many times was your content shown to your audience?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reach: How many individuals saw your content?\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Engagement: How many likes, comments, and shares did your content gather?\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">For successful TOFU marketing, buying commitment is optional. The goal is to spark interest in your brand.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">B. The consideration stage:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Work with influencers who demonstrate high engagement (numerous likes and comments) and a target audience similar to your online store&#8217;s consumer base to enhance credibility. Encourage influencers to create product reviews or tutorials that showcase your offerings and demonstrate their value to potential buyers. Host giveaways or contests with influencers to prompt their followers to consider your brand and products.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What does middle-of-funnel marketing aim for, and how is it measured?\u00a0<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">In the middle of the funnel (MOFU), influencers nurture relationships with potential customers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Through informative content, prompt responses to inquiries, and by showcasing the value of your product or service, you help guide the customer journey.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Monitor metrics like click-through rates, dwell time on your website, and lead generation at this stage.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">C. The conversion stage:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Provide influencers with unique discount codes or affiliate links to incentivise their followers to purchase. Collaborate with influencers to create limited-edition product lines or collections tailored to their audience, highlighting opportunity and exclusivity. Incorporate influencer reviews and user-generated content on your website and social networks to boost audience trust and promote conversions.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As the old saying goes, &#8220;Trust is the most important currency in eCommerce.&#8221;<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Leveraging influencer marketing to accomplish your bottom-of-funnel objectives:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">The core objective of most bottom-of-the-funnel (BOFU) initiatives is to spur sales. At this juncture, most of your prospective customers are well-versed in your brand, understand the value of your products or services, and are on the brink of making a decision.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is the moment to present compellingB. What does middle-of-funnel marketing aim for, and how is it measured?\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In the middle of the funnel (MOFU), influencers nurture relationships with potential customers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Through informative content, prompt responses to inquiries, and by showcasing the value of your product or service, you help guide the customer journey.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Monitor metrics like click-through rates, dwell time on your website, and lead generation at this stage, and witness your sales surge. Since BOFU prospects are familiar with your brand, the focus shifts from sparking interest to facilitating purchase decisions.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">What&#8217;s the end game of bottom-of-funnel marketing, and how is it evaluated?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">When your consumers are at the funnel&#8217;s base, your primary target is to heighten conversions. Depending on your offering, conversions could span outright purchases, free trial enrollments, or subscriptions. You can use a variety of conversion tactics to provide your audience with multiple avenues to pledge their commitment to your brand.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In strategising your BOFU influencer marketing moves, you must account for the user experience your creators render and strive to simplify the conversion process for consumers. Fortunately, social media platforms like Instagram offer features like &#8220;swipe-ups&#8221; to encourage consumer action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">How do I gauge the success of bottom-of-funnel marketing?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consider creating affiliate links or discount codes, tags, and trackable landing pages to capture precise conversion metrics. This will help you monitor the sales each creator drives and evaluate their contribution towards achieving your objectives.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">D. The Loyalty stage:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Continue collaborating with influencers to keep your brand in the public eye and encourage repeat purchases!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To encourage long-term loyalty, offer exclusive perks or benefits to your influencer partners, such as early access to new products or personalised discounts. Foster relationships with influencers beyond social networks, such as brand ambassador programs or product co-creation, to deepen bonds and cultivate more brand advocates.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One nugget of advice I&#8217;d give fledgling online stores (2-3 years old) is to explore their consumer base for influencers and celebrities who have already made purchases.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This organic, relatively inexpensive approach leverages an existing relationship between the store and the influencer. Based on our team&#8217;s experience running thousands of online campaigns, influencers who have already purchased products or services are more open to working with that business, and budgets tend to be friendlier.\u00a0<\/span><\/p>\n<blockquote><p><em>Seth Godin once said, &#8220;People do not buy goods and services. They buy relations, stories and magic.&#8221;<\/em><\/p><\/blockquote>\n<p><span data-preserver-spaces=\"true\">&#8212;&#8211;<\/span><\/p>\n<p>Influencer Marketing will be paramount for eCommerce businesses in 2026.<\/p>\n<p><strong>Partnering with content creators and influencers helps online stores increase visibility, build trust, and drive conversions and loyalty across every stage of the marketing funnel. <\/strong><\/p>\n<p><strong>As social networks continue to flourish, the role of influencers and content creators in promoting and branding businesses will be bigger, year after year.<\/strong><\/p>\n<p>Test our Platform for free with 7500+ vetted Influencers here: <a href=\"https:\/\/mocapp.net\/register\" target=\"_blank\" rel=\"noopener\">https:\/\/mocapp.net\/register<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers as Marketing Full-funnel: Partnering with content creators and influencers allows online stores to increase visibility, build trust, and foster conversions.<\/p>\n","protected":false},"author":2,"featured_media":8132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212,214],"tags":[259,258,218],"class_list":["post-8106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials-en","category-influencer-marketing-en","tag-digital-marketing-2","tag-funnel","tag-influencer-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencers as Marketing full-funnel &#187; 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