{"id":8476,"date":"2024-10-15T09:51:09","date_gmt":"2024-10-15T07:51:09","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=8476"},"modified":"2024-10-15T09:51:09","modified_gmt":"2024-10-15T07:51:09","slug":"jucatori-influencer-marketing","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/jucatori-influencer-marketing\/?lang=ro","title":{"rendered":"Cei 4 juc\u0103tori dintr-o campanie Influencer Marketing"},"content":{"rendered":"<p><em>Articol din cadrul programului educa\u021bional Influencer Accelerator by MOCAPP &#8211; dedicat creatorilor de con\u021binut care vor s\u0103-\u0219i accelereze cariera \u00een industrie.<\/em><\/p>\n<p>Afl\u0103 mai multe despre IAM (Influencer Accelerator by MOCAPP) pe site-ul oficial <a href=\"https:\/\/mocapp.net\/iam\" target=\"_blank\" rel=\"noopener\">https:\/\/mocapp.net\/iam<\/a><\/p>\n<h2><strong>Cum arat\u0103 o campanie cu influenceri \u00een Rom\u00e2nia?<\/strong><\/h2>\n<p>\u00cen primul r\u00e2nd, totul porne\u0219te de la o nevoie a unui brand sau a unei companii: o nevoie de comunicare! A\u0219adar, brandul are nevoie s\u0103-\u0219i comunice produsele sau serviciile c\u0103tre publicul \u021bint\u0103.<\/p>\n<p>S\u0103 spunem c\u0103 este un magazin din Germania care intr\u0103 pentru prima dat\u0103 \u00een Rom\u00e2nia. Care este nevoia de comunicare a acelui magazin?<\/p>\n<p>A. S\u0103 anun\u021be c\u0103 este disponibil \u00een Rom\u00e2nia.<br \/>\nB. S\u0103 prezinte ce produse vinde \u00een magazinul respectiv.<br \/>\nC. S\u0103 explice de ce este diferit fa\u021b\u0103 de al\u021bii din pia\u021b\u0103 care v\u00e2nd produse similare.<\/p>\n<p>Deci, iat\u0103 minim trei lucruri pe care este neap\u0103rat nevoie ca acel brand, acel magazin online, s\u0103 le comunice.<\/p>\n<p>Brandurile au numeroase posibilit\u0103\u021bi de a comunica c\u0103tre publicul \u021bint\u0103. Una dintre cele mai puternice \u0219i cu impact metode de promovare este <strong>promovarea online prin influenceri! <\/strong>Ei folosesc Google Ads, Facebook, Instagram, TikTok Ads, SEO, email marketing, campanii PR \u0219i a\u0219a mai departe. Dar **Influencer Marketing** este una dintre tacticile din pachetul de marketing.<\/p>\n<p>Brandul are nevoie s\u0103 comunice c\u0103tre publicul \u021bint\u0103 \u0219i o face cu ajutorul influencerilor. Dar nu \u0219tiu \u00eentotdeauna cine sunt influencerii din pia\u021b\u0103 \u0219i este foarte greu s\u0103 \u00eei identifice.<\/p>\n<div style=\"padding: 177.78% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Cei 4 jucatori din IM\" src=\"https:\/\/player.vimeo.com\/video\/1019701217?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>Atunci, de cele mai multe ori, brandurile colaboreaz\u0103 cu <strong>o agen\u021bie de marketing<\/strong>. Uneori se nume\u0219te agen\u021bie de publicitate, alteori agen\u021bie social media sau agen\u021bie de PR. Ideea este c\u0103 brandul lucreaz\u0103 cu o agen\u021bie specializat\u0103 care ofer\u0103 servicii de marketing. Acea agen\u021bie caut\u0103 influencerii, \u00eei contacteaz\u0103, \u00eei angajeaz\u0103 \u0219i \u00eei propune clientului.<\/p>\n<p>Apar deja doi juc\u0103tori de care trebuie s\u0103 \u021bine\u021bi seama:<\/p>\n<p>1. Brandul \u2013 cel care are banii \u0219i nevoia de comunicare.<br \/>\n2. Agen\u021bia brandului.<\/p>\n<p>De multe ori, deciziile sunt luate de agen\u021bie. Din acest motiv, ca influencer\/creator de con\u021binut este foarte important s\u0103 cunoa\u0219te\u021bi agen\u021biile din pia\u021b\u0103 \u0219i, eventual, chiar s\u0103 \u00eent\u00e2lni\u021bi oamenii care gestioneaz\u0103 aceste bugete de marketing.<\/p>\n<p>Mai apare un juc\u0103tor: de multe ori, agen\u021biile de marketing au at\u00e2t de multe lucruri de f\u0103cut, \u00eenc\u00e2t descoperirea influencerilor potrivi\u021bi este o munc\u0103 foarte complex\u0103. \u0218i atunci apare al treilea juc\u0103tor, care este <strong>agen\u021bia de talente sau managerii de talente.<\/strong><\/p>\n<p>Agen\u021bia de marketing merge direct c\u0103tre influenceri, dar s-a descoperit \u00een ultimii 2-3 ani c\u0103 agen\u021biile de talente au devenit at\u00e2t de puternice \u0219i au at\u00e2t de multe nume \u00een portofoliile lor, \u00eenc\u00e2t, de cele mai multe ori, agen\u021biile mari de marketing lucreaz\u0103 doar cu acestea.<\/p>\n<p>Acesta este al treilea juc\u0103tor de care trebuie s\u0103 \u021bine\u021bi seama dac\u0103 sunte\u021bi creator.<\/p>\n<p>Sunt influenceri care apar mereu \u00een campanii, iar al\u021bii mai pu\u021bin! Unul dintre motive este c\u0103 acei influenceri sunt reprezenta\u021bi de agen\u021bii de talente.<\/p>\n<p>A\u0219adar:<\/p>\n<p>1. Brandul<br \/>\n2. Agen\u021bia de marketing<br \/>\n3. Agen\u021bia de talente<\/p>\n<p>Uneori, agen\u021biile de marketing nu apeleaz\u0103 la o agen\u021bie de talente, ci la o <strong>platform\u0103 de Influencer Marketing<\/strong>, a\u0219a cum este <a href=\"https:\/\/mocapp.net\"><strong>MOCAPP<\/strong><\/a>.<\/p>\n<p>De ce fac asta? Pentru c\u0103, dac\u0103 folosesc o platform\u0103 de Influencer Marketing precum MOCAPP, au acces la \u00eentreaga pia\u021b\u0103 \u0219i la date relevante. \u00centr-o astfel de platform\u0103, vei descoperi influenceri de la <a href=\"https:\/\/globalrecords.com\/\">Global<\/a>, influenceri de la Monica Munteanu, influenceri independen\u021bi, vedete, dar \u0219i micro-influenceri.<\/p>\n<p>Clien\u021bii au astfel o palet\u0103 foarte larg\u0103 de op\u021biuni.<\/p>\n<p>Astfel, agen\u021biile de marketing, de multe ori, vin la MOCAPP \u0219i spun:<\/p>\n<p><em>&#8220;Vrem s\u0103 g\u0103sim influencerii potrivi\u021bi pentru ceea ce ne dorim!&#8221;<\/em><\/p>\n<p><strong>Iat\u0103 al patrulea juc\u0103tor din acest ecosistem de Influencer Marketing<\/strong>, al patrulea juc\u0103tor de care trebuie s\u0103 \u021bine\u021bi seama.<\/p>\n<p>Dac\u0103 nu e\u0219ti pe platformele \u0219i aplica\u021biile de Influencer Marketing, sunt mici \u0219anse s\u0103 te descopere agen\u021biile de marketing sau brandurile. Ar fi bine s\u0103 fii semnat la o agen\u021bie de talente, dar este foarte greu s\u0103 ajungi acolo \u2013 trebuie s\u0103 ai ni\u0219te cifre \u0219i un brand personal puternic.<\/p>\n<p>O alternativ\u0103 este s\u0103 fii \u00eentr-o platform\u0103 de Influencer Marketing, cum este MOCAPP, pentru c\u0103 acolo vin brandurile \u0219i agen\u021biile de marketing, se uit\u0103 \u0219i aleg influenceri.<\/p>\n<p>A\u0219adar, iat\u0103, sunt minim 4 juc\u0103tori de care trebuie s\u0103 \u021bii seama, \u0219i fiecare dintre ei are interese diferite \u0219i lucreaz\u0103 diferit.<\/p>\n<p><strong>Asta \u00eencerc\u0103m noi s\u0103 facem \u00een Influencer Accelerator (IAM): s\u0103 v\u0103 oferim informa\u021biile necesare.<\/strong> Mai rar v\u0103 d\u0103m pe\u0219tele; ceea ce ne dorim este s\u0103 v\u0103 \u00eenv\u0103\u021b\u0103m s\u0103 pescui\u021bi.<\/p>\n<p>Asta facem noi la <a href=\"https:\/\/mocapp.net\/iam\">Influencer Accelerator<\/a>.<\/p>\n<p>\u021aine minte, cei patru juc\u0103tori nu sunt singurii, dar sunt foarte importan\u021bi.<\/p>\n<h2>Cei patru juc\u0103tori pe care trebuie s\u0103-i iei \u00een seam\u0103 \u00een Influencer Marketing sunt:<\/h2>\n<p>1. Brandul\/Clientul<br \/>\n2. Agen\u021bia de marketing sau de publicitate<br \/>\n3. Agen\u021bia de talente \/ Managerul de Influenceri<br \/>\n4. Platforma de Influencer Marketing<\/p>\n<p>&#8230;\u0219i, bine\u00een\u021beles, Influencerul.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Articol din cadrul programului educa\u021bional Influencer Accelerator by MOCAPP &#8211; dedicat creatorilor de con\u021binut care vor s\u0103-\u0219i accelereze cariera \u00een industrie. Afl\u0103 mai multe despre IAM (Influencer Accelerator by MOCAPP) pe site-ul oficial https:\/\/mocapp.net\/iam Cum arat\u0103 o campanie cu influenceri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42,52],"tags":[315,282,47],"class_list":["post-8476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-influencer-marketing","tag-educatie","tag-iam-ro","tag-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cei 4 juc\u0103tori dintr-o campanie Influencer Marketing &#187; MOCAPP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/jucatori-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cei 4 juc\u0103tori dintr-o campanie Influencer Marketing &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Articol din cadrul programului educa\u021bional Influencer Accelerator by MOCAPP &#8211; dedicat creatorilor de con\u021binut care vor s\u0103-\u0219i accelereze cariera \u00een industrie. 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