{"id":8665,"date":"2025-07-31T17:02:05","date_gmt":"2025-07-31T15:02:05","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=8665"},"modified":"2026-09-19T13:34:17","modified_gmt":"2026-09-19T11:34:17","slug":"studiu-influencer-marketing-romania-2025","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro","title":{"rendered":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026"},"content":{"rendered":"<h2 data-pm-slice=\"1 1 []\">\u00cen fiecare an MOCAPP public\u0103 Studiul Influencer Marketing Rom\u00e2nia, realizat \u00een colaborare cu HypeAuditor!<\/h2>\n<h3 data-pm-slice=\"1 1 []\">Descoper\u0103 insight-urile care pot transforma strategia ta de digital marketing!<\/h3>\n<p data-pm-slice=\"1 1 []\">Influencer Marketing a devenit unul dintre cele mai eficiente canale de comunicare din Rom\u00e2nia. \u00cen 2025, peste 8.200 de branduri au investit \u00een campanii cu influenceri! Dar care sunt platformele care livreaz\u0103 cel mai bun ROI? Ce formate func\u021bioneaz\u0103 cu adev\u0103rat? \u0218i cum arat\u0103 viitorul acestei industrii?<\/p>\n<h2 data-pm-slice=\"1 1 []\">Update 12 Septembrie 2026: <a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\" target=\"_blank\" rel=\"noopener\">Dac\u0103 vrei s\u0103 descarci cel mai nou Studiu (anul 2026), intr\u0103 aici!<\/a><\/h2>\n<h4>Update 19 Septembrie 2026: Ziarul Financiar a preluat statisticile acestui Studiu \u00een articolul lor <a href=\"https:\/\/www.zf.ro\/zf-it-generation\/zf-it-generation-florin-grozea-fondatorul-ceo-ul-mocapp-platforma-influencer-marketing-piata-romania-ajunge-121-mil-euro-2026-circa-sase-ori-mult-inainte-pandemie-8-peste-2025-cresterea-franeaza-23240678\" target=\"_blank\" rel=\"noopener\">ZF IT Generation<\/a>.<\/h4>\n<div id=\"mc_embed_shell\">\n<style type=\"text\/css\">\n        #mc_embed_signup{background:#fff; false;clear:left; font:14px Helvetica,Arial,sans-serif; width: px; margin: 40px auto;padding: 30px;max-width: 600px;<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>}<\/p>\n<\/style>\n<style type=\"text\/css\">\n        #mc-embedded-subscribe-form input[type=checkbox]{display: inline; max-width: 600px;margin-right: 40px;}<br \/>#mergeRow-gdpr {margin-top: 40px;}<br \/>#mergeRow-gdpr fieldset label {font-weight: normal;}<br \/>#mc-embedded-subscribe-form .mc_fieldset{border:none;min-height: 0px;padding-bottom:0px;margin: 40px auto;padding: 30px;max-width: 600px;<span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>}<br \/><\/style>\n<div id=\"mc_embed_signup\">\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" action=\"https:\/\/mocapp.us13.list-manage.com\/subscribe\/post?u=d969ba81e16c2005dad7fe16e&amp;id=53704d9e28&amp;v_id=5276&amp;f_id=009a25eaf0\" method=\"post\" name=\"mc-embedded-subscribe-form\" target=\"_blank\">\n<div id=\"mc_embed_signup_scroll\">\n<h2>Descarc\u0103 Studiul MOCAPP 2025 \u00een format PDF!<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<p>&nbsp;<\/p>\n<div class=\"mc-field-group\"><label for=\"mce-EMAIL\">Adresa de email (ex: ionut.popescu@yahoo.com) <span class=\"asterisk\">*<\/span><\/label><input id=\"mce-EMAIL\" class=\"required email\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"mc-field-group\"><label for=\"mce-FNAME\">Prenume (ex: Ionut) <span class=\"asterisk\">*<\/span><\/label><input id=\"mce-FNAME\" class=\"required text\" name=\"FNAME\" required=\"\" type=\"text\" value=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"mc-field-group\"><label for=\"mce-MMERGE3\">Nume (ex: Popescu) <span class=\"asterisk\">*<\/span><\/label><input id=\"mce-MMERGE3\" class=\"required text\" name=\"MMERGE3\" required=\"\" type=\"text\" value=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"mc-field-group\"><label for=\"mce-PHONE\">Num\u0103r de telefon <\/label><input id=\"mce-PHONE\" class=\"REQ_CSS\" name=\"PHONE\" type=\"text\" value=\"\" \/><\/div>\n<div class=\"mc-field-group input-group\">\n<p>&nbsp;<\/p>\n<p><strong>Email Format <\/strong><\/p>\n<ul>\n<li><input id=\"mce-EMAILTYPE0\" name=\"EMAILTYPE\" type=\"radio\" value=\"html\" \/><label for=\"mce-EMAILTYPE0\">html<\/label><\/li>\n<li><input id=\"mce-EMAILTYPE1\" name=\"EMAILTYPE\" type=\"radio\" value=\"text\" \/><label for=\"mce-EMAILTYPE1\">text<\/label><\/li>\n<\/ul>\n<\/div>\n<div id=\"mergeRow-gdpr\" class=\"mergeRow gdpr-mergeRow content__gdprBlock mc-field-group\">\n<div class=\"content__gdpr\">\n<p>&nbsp;<\/p>\n<p><strong><label>Marketing Permissions<\/label><\/strong><\/p>\n<p>MOCAPP DIGITAL S.R.L. va folosi informa\u021biile introduse \u00een acest formular ca s\u0103 comunice prin mesaje email. Te rog alege mai jos TOATE modurile \u00een care vei vrea s\u0103 comunic\u0103m de acum \u00eencolo:<\/p>\n<fieldset class=\"mc_fieldset gdprRequired mc-field-group\" name=\"interestgroup_field\"><label class=\"checkbox subfield\" for=\"gdpr43577\"><input id=\"gdpr_43577\" class=\"gdpr\" name=\"gdpr[43577]\" type=\"checkbox\" value=\"Y\" \/>Email<\/label><label class=\"checkbox subfield\" for=\"gdpr43585\"><input id=\"gdpr_43585\" class=\"gdpr\" name=\"gdpr[43585]\" type=\"checkbox\" value=\"Y\" \/>Publicitate online personalizat\u0103<\/label><\/fieldset>\n<p>Po\u021bi s\u0103 te r\u0103zg\u00e2nde\u0219ti oric\u00e2nd ap\u0103s\u00e2nd pe linkul de dezabonare pe care \u00eel vei primi de la noi, sau printr-un email la adresa contact@mocapp.net &#8211; Vom trata fiecare email cu respect. Ap\u0103s\u00e2nd butonul \u201dAboneaz\u0103-te\u201d de mai jos, declari c\u0103 e\u0219ti de acord s\u0103 proces\u0103m datele tale personale \u00een condi\u021biile legilor \u00een vigoare.<\/p>\n<\/div>\n<div class=\"content__gdprLegal\">\n<p>We use Mailchimp as our marketing platform. By clicking below to SEND, you acknowledge that your information will be transferred to Mailchimp for processing. <a href=\"https:\/\/mailchimp.com\/legal\/terms\">Learn more<\/a> about Mailchimp&#8217;s privacy practices.<\/p>\n<\/div>\n<\/div>\n<div hidden=\"\"><input name=\"tags\" type=\"hidden\" value=\"7216070\" \/><\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div id=\"mce-error-response\" class=\"response\" style=\"display: none;\"><\/div>\n<div id=\"mce-success-response\" class=\"response\" style=\"display: none;\"><\/div>\n<\/div>\n<div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input tabindex=\"-1\" name=\"b_d969ba81e16c2005dad7fe16e_53704d9e28\" type=\"text\" value=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<div class=\"clear\"><input id=\"mc-embedded-subscribe\" class=\"button\" name=\"subscribe\" type=\"submit\" value=\"SEND\" \/><\/div>\n<\/div>\n<\/form>\n<\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[3]='MMERGE3';ftypes[3]='text';fnames[4]='PHONE';ftypes[4]='phone';fnames[2]='MMERGE2';ftypes[2]='text';fnames[5]='MMERGE5';ftypes[5]='text';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script><\/p>\n<\/div>\n<h2 data-pm-slice=\"1 1 []\">Studiul Influencer Marketing Rom\u00e2nia \u00een format VIDEO:<\/h2>\n<p data-pm-slice=\"1 1 []\">Vezi \u00eenregistrarea Webinarului din August 2025 mai jos. Dac\u0103 vrei s\u0103 urm\u0103re\u0219ti \u00eenregistrarea Webinarului din Septembrie 2026 (cu cele mai noi statistici despre industrie), intr\u0103 aici: <a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Lansarea Studiului Influencer Marketing i\u0302n Roma\u0302nia 2025 _ Q&amp;A\" src=\"https:\/\/player.vimeo.com\/video\/1107414971?h=eb8ee4d355&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;autoplay=1&amp;muted=1\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iat\u0103 Studiul Influencer Marketing Rom\u00e2nia pentru anul 2025, realizat de MOCAPP &#038; HypeAuditor!<\/p>\n","protected":false},"author":2,"featured_media":9196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[343,72,344,54,342,341,355,340],"class_list":["post-8665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-343","tag-hypeauditor","tag-im-ro","tag-mocapp","tag-piata-influencer-marketing","tag-piata-romania","tag-studiu-influencer-marketing","tag-studiul"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP<\/title>\n<meta name=\"description\" content=\"Studiul anual MOCAPP &amp; HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP\" \/>\n<meta property=\"og:description\" content=\"Studiul anual MOCAPP &amp; HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\" \/>\n<meta property=\"og:site_name\" content=\"MOCAPP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mocapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T15:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-19T11:34:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florin Grozea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#article\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\"},\"author\":{\"name\":\"Florin Grozea\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e\"},\"headline\":\"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026\",\"datePublished\":\"2025-07-31T15:02:05+00:00\",\"dateModified\":\"2026-09-19T11:34:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\"},\"wordCount\":324,\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png\",\"keywords\":[\"2025\",\"HypeAuditor\",\"IM\",\"MOCAPP\",\"Piata Influencer Marketing\",\"Piata Romania\",\"Studiu Influencer Marketing\",\"Studiul\"],\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\",\"url\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\",\"name\":\"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP\",\"isPartOf\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png\",\"datePublished\":\"2025-07-31T15:02:05+00:00\",\"dateModified\":\"2026-09-19T11:34:17+00:00\",\"description\":\"Studiul anual MOCAPP & HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.\",\"breadcrumb\":{\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage\",\"url\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png\",\"contentUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png\",\"width\":700,\"height\":213,\"caption\":\"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mocapp.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mocapp.net\/blog\/#website\",\"url\":\"https:\/\/mocapp.net\/blog\/\",\"name\":\"MOCAPP\",\"description\":\"Blogul MOCAPP\",\"publisher\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mocapp.net\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mocapp.net\/blog\/#organization\",\"name\":\"Mocapp\",\"url\":\"https:\/\/mocapp.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png\",\"contentUrl\":\"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png\",\"width\":110,\"height\":30,\"caption\":\"Mocapp\"},\"image\":{\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mocapp\/\",\"https:\/\/www.instagram.com\/mocappnet\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e\",\"name\":\"Florin Grozea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mocapp.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Profile-Florin-Grozea-ecommerce-talks-2025-e1789420725915-100x100.png\",\"contentUrl\":\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Profile-Florin-Grozea-ecommerce-talks-2025-e1789420725915-100x100.png\",\"caption\":\"Florin Grozea\"},\"description\":\"Founder\/CEO MOCAPP. Almost 30 years of experience in the creative industries. Marketing Superstar. Author of RISE (new book 2026).\",\"sameAs\":[\"https:\/\/www.mocapp.net\",\"http:\/\/instagram.com\/floringrozea\",\"https:\/\/www.linkedin.com\/in\/floringrozea\/\"],\"url\":\"https:\/\/mocapp.net\/blog\/author\/florin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP","description":"Studiul anual MOCAPP & HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/","og_locale":"en_US","og_type":"article","og_title":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP","og_description":"Studiul anual MOCAPP & HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.","og_url":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro","og_site_name":"MOCAPP","article_publisher":"https:\/\/www.facebook.com\/mocapp\/","article_published_time":"2025-07-31T15:02:05+00:00","article_modified_time":"2026-09-19T11:34:17+00:00","og_image":[{"width":700,"height":213,"url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png","type":"image\/png"}],"author":"Florin Grozea","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#article","isPartOf":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro"},"author":{"name":"Florin Grozea","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e"},"headline":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026","datePublished":"2025-07-31T15:02:05+00:00","dateModified":"2026-09-19T11:34:17+00:00","mainEntityOfPage":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro"},"wordCount":324,"publisher":{"@id":"https:\/\/mocapp.net\/blog\/#organization"},"image":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage"},"thumbnailUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png","keywords":["2025","HypeAuditor","IM","MOCAPP","Piata Influencer Marketing","Piata Romania","Studiu Influencer Marketing","Studiul"],"articleSection":["Influencer Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro","url":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro","name":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026 &#187; MOCAPP","isPartOf":{"@id":"https:\/\/mocapp.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage"},"image":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage"},"thumbnailUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png","datePublished":"2025-07-31T15:02:05+00:00","dateModified":"2026-09-19T11:34:17+00:00","description":"Studiul anual MOCAPP & HypeAuditor despre pia\u021ba de influencer marketing din Rom\u00e2nia: m\u0103rimea pie\u021bei, bugete. Vezi noua edi\u021bie 2026.","breadcrumb":{"@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#primaryimage","url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png","contentUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2025\/07\/Bannere-blog-MOCAPP-Influencer-Marketing-in-2025-2026.png","width":700,"height":213,"caption":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/mocapp.net\/blog\/studiu-influencer-marketing-romania-2025\/?lang=ro#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mocapp.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Studiu Influencer Marketing Rom\u00e2nia: Cifrele 2025 \u2192 2026"}]},{"@type":"WebSite","@id":"https:\/\/mocapp.net\/blog\/#website","url":"https:\/\/mocapp.net\/blog\/","name":"MOCAPP","description":"Blogul MOCAPP","publisher":{"@id":"https:\/\/mocapp.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mocapp.net\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mocapp.net\/blog\/#organization","name":"Mocapp","url":"https:\/\/mocapp.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png","contentUrl":"https:\/\/blog.mocapp.net\/wp-content\/uploads\/2020\/06\/LOGO_WhiteBG.png","width":110,"height":30,"caption":"Mocapp"},"image":{"@id":"https:\/\/mocapp.net\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mocapp\/","https:\/\/www.instagram.com\/mocappnet\/"]},{"@type":"Person","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/21a1829820aed7f26c55ed17a84a7d4e","name":"Florin Grozea","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mocapp.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Profile-Florin-Grozea-ecommerce-talks-2025-e1789420725915-100x100.png","contentUrl":"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Profile-Florin-Grozea-ecommerce-talks-2025-e1789420725915-100x100.png","caption":"Florin Grozea"},"description":"Founder\/CEO MOCAPP. Almost 30 years of experience in the creative industries. Marketing Superstar. Author of RISE (new book 2026).","sameAs":["https:\/\/www.mocapp.net","http:\/\/instagram.com\/floringrozea","https:\/\/www.linkedin.com\/in\/floringrozea\/"],"url":"https:\/\/mocapp.net\/blog\/author\/florin\/"}]}},"_links":{"self":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/8665"}],"collection":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/comments?post=8665"}],"version-history":[{"count":25,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/8665\/revisions"}],"predecessor-version":[{"id":9204,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/posts\/8665\/revisions\/9204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/media\/9196"}],"wp:attachment":[{"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/media?parent=8665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/categories?post=8665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mocapp.net\/blog\/wp-json\/wp\/v2\/tags?post=8665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}