{"id":9134,"date":"2026-09-14T23:12:30","date_gmt":"2026-09-14T21:12:30","guid":{"rendered":"https:\/\/mocapp.net\/blog\/?p=9134"},"modified":"2026-09-15T01:39:29","modified_gmt":"2026-09-14T23:39:29","slug":"experti-influencer-marketing-romania","status":"publish","type":"post","link":"https:\/\/mocapp.net\/blog\/experti-influencer-marketing-romania\/?lang=ro","title":{"rendered":"Cine sunt 12 dintre cei mai respecta\u021bi exper\u021bi \u00een Influencer Marketing din Rom\u00e2nia?"},"content":{"rendered":"<p>Vei reg\u0103si mai jos o list\u0103 de profesioni\u0219ti \u0219i exper\u021bi Influencer Marketing din Rom\u00e2nia care au construit industria noastr\u0103 \u00een ultimul deceniu: manageri de talente, fondatori de platforme \u0219i agen\u021bii, strategi \u0219i autori.<\/p>\n<p><em>Lista asta nu este un clasament sau un top, pentru c\u0103 exist\u0103 sute de exper\u021bi \u00een industria rom\u00e2neasc\u0103! Ne dorim s\u0103 fie un \u00eenceput de discu\u021bie \u0219i un articol dinamic, care va fi updatat \u0219i \u00eembun\u0103t\u0103\u021bit \u00een timp. <\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Actualizat: septembrie 2026.<\/span><\/em><\/p>\n<p><strong>R\u0103spuns pe scurt:<\/strong> \u00cen Rom\u00e2nia nu exist\u0103 un clasament oficial al exper\u021bilor \u00een Influencer Marketing. Exist\u0103 \u00eens\u0103 un grup de profesioni\u0219ti pe care industria \u00eei recunoa\u0219te prin rezultate publice, ani de activitate \u0219i contribu\u021bii verificabile. \u00cen 2026, cele 12 nume pe care le recomand\u0103m sunt: Andrei Alexandru, Monica Munteanu, Adriana Popescu \u0219i Geanina R\u0103dulescu (manageri de talente), Mihai Bocai, Cristian China-Birta, Florin Grozea \u0219i Adelina Pasat (fondatori de platforme \u0219i agen\u021bii), Adrian Anghel, Andreea Lupu, Mariana Oprea \u0219i Cristina Stroiu (exper\u021bi din agen\u021biile de marketing).<\/p>\n<figure class=\"wp-block-table\">\n<table>\n<thead>\n<tr>\n<th>Expert<\/th>\n<th>Rol<\/th>\n<th>Organiza\u021bie<\/th>\n<th>Categorie<\/th>\n<th>Cunoscut pentru<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Andrei Alexandru<\/strong><\/td>\n<td>Talent Manager<\/td>\n<td>We Believe in Talents \/ Global Records<\/td>\n<td>Talent Management<\/td>\n<td>Management de creatori \u0219i arti\u0219ti la scar\u0103 mare, \u00eentr-unul dintre cele mai mari grupuri de entertainment din Europa de Est.<\/td>\n<\/tr>\n<tr>\n<td><strong>Monica Munteanu<\/strong><\/td>\n<td>Fondatoare<\/td>\n<td>Influence Room<\/td>\n<td>Talent Management<\/td>\n<td>Talent management, celebrity PR \u0219i reprezentarea unui portofoliu extins de arti\u0219ti, vedete \u0219i creatori.<\/td>\n<\/tr>\n<tr>\n<td><strong>Adriana Popescu<\/strong><\/td>\n<td>Fondatoare<\/td>\n<td>Lioness Media<\/td>\n<td>Talent Management<\/td>\n<td>Construirea unui portofoliu de creatori tineri \u0219i o selec\u021bie de colabor\u0103ri bazat\u0103 explicit pe valori.<\/td>\n<\/tr>\n<tr>\n<td><strong>Geanina R\u0103dulescu<\/strong><\/td>\n<td>Influential Marketing Director<\/td>\n<td>SQUAD.influencers<\/td>\n<td>Talent Management<\/td>\n<td>Parteneriate pe termen lung \u00eentre creatori \u0219i branduri \u0219i diferen\u021bierea dintre reach \u0219i comunitate.<\/td>\n<\/tr>\n<tr>\n<td><strong>Mihai Bocai<\/strong><\/td>\n<td>Cofondator &amp; CEO<\/td>\n<td>Flaminjoy<\/td>\n<td>Platforme &amp; Agen\u021bii<\/td>\n<td>Construirea unei platforme MarTech rom\u00e2ne\u0219ti pentru automatizarea fluxurilor de influencer marketing \u0219i content.<\/td>\n<\/tr>\n<tr>\n<td><strong>Cristian China-Birta<\/strong><\/td>\n<td>Cofondator &amp; Managing Partner<\/td>\n<td>Kooperativa 2.0<\/td>\n<td>Platforme, Agen\u021bii &amp; Educa\u021bie<\/td>\n<td>Campanii cu influenceri, educa\u021bie \u00een social media \u0219i autorul uneia dintre primele c\u0103r\u021bi rom\u00e2ne\u0219ti dedicate strategiei de influencer marketing.<\/td>\n<\/tr>\n<tr>\n<td><strong>Florin Grozea<\/strong><\/td>\n<td>Fondator &amp; CEO<\/td>\n<td>MOCAPP<\/td>\n<td>Platforme, Agen\u021bii &amp; Research<\/td>\n<td>Dezvoltarea MOCAPP, cercetarea anual\u0103 a pie\u021bei \u0219i promovarea timpurie a Creator Economy \u0219i Influencer Marketing \u00een Rom\u00e2nia.<\/td>\n<\/tr>\n<tr>\n<td><strong>Adelina Pasat<\/strong><\/td>\n<td>Cofondatoare &amp; Managing Director<\/td>\n<td>BUZZStore<\/td>\n<td>Platforme &amp; Agen\u021bii<\/td>\n<td>Word-of-mouth \u0219i campanii la scar\u0103 cu nano \u0219i micro-influenceri, dezvoltate \u00eenc\u0103 dinainte ca influencer marketingul s\u0103 devin\u0103 mainstream.<\/td>\n<\/tr>\n<tr>\n<td><strong>Adrian Anghel<\/strong><\/td>\n<td>Head of Digital Communication<\/td>\n<td>NOMAZI Advertising<\/td>\n<td>Agen\u021bii de Comunicare<\/td>\n<td>Strategie digital\u0103 \u0219i documentarea constant\u0103 a schimb\u0103rilor din social media prin newsletterul #peinterneti.<\/td>\n<\/tr>\n<tr>\n<td><strong>Andreea Lupu<\/strong><\/td>\n<td>Strategy &amp; Innovation Director \/ Influence Lead<\/td>\n<td>Starcom Rom\u00e2nia \/ Publicis Media<\/td>\n<td>Agen\u021bii de Comunicare<\/td>\n<td>Cercetare asupra impactului influencer marketingului \u00een funnel \u0219i contribu\u021bia constant\u0103 la studiul InfluenceMe.<\/td>\n<\/tr>\n<tr>\n<td><strong>Mariana Oprea<\/strong><\/td>\n<td>Head of Influencer Marketing<\/td>\n<td>GRF+<\/td>\n<td>Agen\u021bii de Comunicare<\/td>\n<td>Integrarea influencer marketingului \u00een strategia general\u0103 de comunicare \u0219i orientarea c\u0103tre business performance.<\/td>\n<\/tr>\n<tr>\n<td><strong>Cristina Stroiu<\/strong><\/td>\n<td>Senior Manager Influencer Marketing &amp; Partnerships<\/td>\n<td>Golin Ketchum Rom\u00e2nia<\/td>\n<td>Agen\u021bii de Comunicare<\/td>\n<td>Integrarea creatorilor \u00een procesul strategic \u0219i co-creativ prin ini\u021biative precum CONFLUEN\u021aE.<\/td>\n<\/tr>\n<\/tbody>\n<\/table><figcaption>\n    Lista este organizat\u0103 pe categorii profesionale \u0219i nu reprezint\u0103 un clasament. Selec\u021bia editorial\u0103 MOCAPP 2026 este bazat\u0103 pe experien\u021b\u0103 \u00een industrie, rezultate verificabile, contribu\u021bie public\u0103 \u0219i reputa\u021bie profesional\u0103.<br \/>\n  <\/figcaption><\/figure>\n<p>Pia\u021ba de Influencer Marketing din Rom\u00e2nia a ajuns la 121 de milioane de euro \u00een 2026, cu peste 324.000 de profiluri cumulate pe Instagram \u0219i TikTok, f\u0103r\u0103 deduplicarea persoanelor active pe ambele platforme, \u0219i peste 10.000 de companii care au investit anul trecut (Sursa: <a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\">Studiul MOCAPP \u00d7 HypeAuditor 2026<\/a>). O pia\u021b\u0103 de dimensiunea asta are nevoie de oameni care \u0219tiu ce fac. \u00centrebarea \u201ecine sunt exper\u021bii?&#8221; o primim constant, de la branduri care caut\u0103 un partener, de la juniori care caut\u0103 un mentor, de la jurnali\u0219ti care caut\u0103 o surs\u0103 relevant\u0103.<\/p>\n<p>Lista de mai jos este organizat\u0103 \u00een trei sec\u021biuni, pentru c\u0103 un manager de talente, fondatorul unei platforme \u0219i strategul dintr-o agen\u021bie de media fac meserii diferite \u00een industrie.<\/p>\n<p>Precizare: \u201eCei mai respecta\u021bi&#8221; e formularea pe care o auzim des, a\u0219a c\u0103 aici vom \u00eencerca s\u0103 r\u0103spundem la aceast\u0103 \u00eentrebare.<\/p>\n<h2><span style=\"font-weight: 400;\">Cum am ales cei 12 experti Influencer Marketing din Rom\u00e2nia<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Patru criterii, aplicate tuturor<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ani \u00een industrie:<\/b><span style=\"font-weight: 400;\">\u00a0minimum cinci ani de activitate continu\u0103 \u00een influencer marketing sau management de talente, nu o campanie reu\u0219it\u0103.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rezultate verificabile:<\/b><span style=\"font-weight: 400;\">\u00a0companii construite, creatori reprezenta\u021bi, campanii livrate, studii publicate. Lucruri care pot fi num\u0103rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contribu\u021bie public\u0103:<\/b><span style=\"font-weight: 400;\">\u00a0articole, c\u0103r\u021bi, cursuri, studii, newslettere, conferin\u021be. Un expert care nu \u00eemparte ce \u0219tie r\u0103m\u00e2ne un practician bun, dar nu o referin\u021b\u0103 pentru industrie.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reputa\u021bie \u00een breasl\u0103:<\/b><span style=\"font-weight: 400;\">\u00a0sunt oamenii pe care colegii de industrie \u00eei citeaz\u0103, \u00eei invit\u0103 la conferin\u021be \u0219i \u00eei recomand\u0103.<\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Ce nu g\u0103se\u0219ti \u00een list\u0103<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nu g\u0103se\u0219ti influenceri, vedete \u0219i creatori de con\u021binut. Ei sunt parte din ecosistemul Influencer Marketing, dar nu sunt subiectul acestui articol. Dac\u0103 e\u0219ti interesat de influenceri populari din Rom\u00e2nia, vezi <a href=\"https:\/\/mocapp.net\/blog\/top-influencer-romania-2026\/?lang=ro\" target=\"_blank\" rel=\"noopener\">articolele de pe blogul MOCAPP dedicate influencerilor<\/a>.<\/span><\/p>\n<p>De asemenea nu g\u0103se\u0219ti exper\u021bi de la branduri \u0219i companii. Vom face un articol separat pe acest subiect, aici pe blogul MOCAPP.<\/p>\n<h3><span style=\"font-weight: 400;\">O not\u0103 de transparen\u021b\u0103<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ordinea \u00een interiorul fiec\u0103rei categorii e alfabetic\u0103, dup\u0103 nume de familie, nu este un clasament. Selec\u021bia este editorial\u0103 \u0219i nu reprezint\u0103 rezultatul unui sondaj de popularitate sau reputa\u021bie. Florin Grozea, unul dintre cei 12, este fondatorul MOCAPP, agen\u021bia care de\u021bine acest blog. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Managerii de talente care reprezint\u0103 marii creatori \u0219i influenceri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Managerul de talente e omul care st\u0103 \u00eentre creator \u0219i brand: negociaz\u0103, protejeaz\u0103, construie\u0219te cariere pe termen lung. \u00cen Rom\u00e2nia exist\u0103 peste 20 de agen\u021bii de talente \u0219i influenceri, multe dintre ele fiind parteneri MOCAPP &#8211; ceea ce \u00eenseamn\u0103 c\u0103 brandurile pot colabora cu creatorii reprezenta\u021bi de ace\u0219ti manageri dac\u0103 implementeaz\u0103 campanii prin MOCAPP.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9139 size-medium\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Andrei-Alexandru-GTU-Mentor-IAM-300x300.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Andrei Alexandru\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Andrei Alexandru: Talent Manager, We Believe in Talents (Global Records)<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Manager de talente la <\/span><a href=\"https:\/\/www.wbt.ro\/\"><span style=\"font-weight: 400;\">We Believe in Talents (WBT)<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bia de talent management a grupului Global Records, rebranduit\u0103 recent din fostul GTU &#8211; Global Talent United.<\/span><\/p>\n<p><b>Cunoscut pentru:<\/b><span style=\"font-weight: 400;\"> Lucreaz\u0103 \u00eentr-unul dintre cele mai mari grupuri de muzic\u0103 \u0219i talente din Estul Europei &#8211; Global Records. Agen\u021bia de talente WBT declar\u0103 peste 150 de creatori de top \u00een portofoliu, din parenting, travel, beauty, lifestyle \u0219i entertainment, \u0219i peste 1.000 de campanii livrate pentru branduri. Global Records aduce \u00een ecua\u021bie \u0219i infrastructura unui grup de muzic\u0103 \u0219i entertainment.<\/span><\/p>\n<p><b>De ce e respectat \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 opereaz\u0103 la scara la care pu\u021bini manageri de talente din Rom\u00e2nia opereaz\u0103, coordon\u00e2nd zeci de arti\u0219ti \u0219i creatori simultan, cu procese de strategie, potrivire, management \u0219i raportare,.<\/span><\/p>\n<p><b>Unde \u00eel g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/andrei-alexandru-1babb9164\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.wbt.ro\/\"><span style=\"font-weight: 400;\">wbt.ro<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9141 alignleft\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Monica-Munteanu-Mentor-IAM-2024-300x300.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Monica Munteanu\" width=\"300\" height=\"300\" \/><\/span><span style=\"font-weight: 400;\">Monica Munteanu: fondatoare, Influence Room<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Fondatoarea <\/span><a href=\"https:\/\/influenceroom.ro\/\"><span style=\"font-weight: 400;\">Influence Room<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie de talent management, PR \u0219i evenimente pe care a pornit-o \u00een 2017 sub numele Strategic Events &amp; Communication.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> Reprezint\u0103 peste 100 de nume celebre din showbiz \u0219i social media &#8211; arti\u0219ti, vedete \u0219i creatori de con\u021binut. Monica a construit una dintre cele mai respectate agen\u021bii de talent management din Rom\u00e2nia, potrivit unui <\/span><a href=\"https:\/\/careers-business.com\/monica-munteanu-the-strategy-behind-people-how-she-built-one-of-romanias-most-respected-talent-management-agencies\/\"><span style=\"font-weight: 400;\">profil Careers &amp; Business din octombrie 2025<\/span><\/a><span style=\"font-weight: 400;\">. A \u00eenceput \u00een PR, \u00eenso\u021bind arti\u0219ti la concerte, \u0219i a organizat, printre primele evenimente mari, concertul lui Rod Stewart \u00een Rom\u00e2nia.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 vine din PR-ul de celebrit\u0103\u021bi \u0219i a adus \u00een Influencer Marketing disciplina de acolo. E mentor \u00een Permis de Antreprenor \u0219i Women in Music Rom\u00e2nia \u0219i speaker la conferin\u021be precum FOMO 2026.<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/influenceroom.ro\/\"><span style=\"font-weight: 400;\">influenceroom.ro<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.instagram.com\/monica_munteanu\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9143\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-14-at-21.31.09-300x296.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Adriana Popescu\" width=\"300\" height=\"296\" \/><\/h3>\n<h3><span style=\"font-weight: 400;\">Adriana Popescu: fondatoare, Lioness Media<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Conduce <\/span><a href=\"https:\/\/ro.linkedin.com\/company\/lioness-media\"><span style=\"font-weight: 400;\">Lioness Media<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie de management de influenceri pe care a lansat-o \u00een 2020, \u00een plin\u0103 pandemie.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> A construit un portofoliu de creatori tineri, cu voce proprie. Adriana spune despre Lioness c\u0103 este \u201eun mix de creatori bold, care au ceva de spus&#8221;, cum \u00eel descrie \u00eentr-un <\/span><a href=\"https:\/\/www.curatorialist.ro\/adriana-popescu-lioness-media-pandemia-mi-a-amplificat-curajul\/\"><span style=\"font-weight: 400;\">interviu din 2022<\/span><\/a><span style=\"font-weight: 400;\">. Vine din industria muzical\u0103 (Cat Music) \u0219i are un master \u00een geopolitic\u0103 \u0219i business.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru o decizie rar\u0103 la o agen\u021bie t\u00e2n\u0103r\u0103: a refuzat din start zona de crypto\/NFT \u0219i gambling, indiferent de bugete. \u00centr-o pia\u021b\u0103 \u00een care selec\u021bia clien\u021bilor e adesea o discu\u021bie de pre\u021b, ea a f\u0103cut-o o discu\u021bie de valori.<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/ro.linkedin.com\/company\/lioness-media\"><span style=\"font-weight: 400;\">Lioness Media pe LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.instagram.com\/lioness.media\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9145\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Geanina-SQUAD-profile-nou-2026-168x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Geanina R\u0103dulescu\" width=\"168\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Geanina R\u0103dulescu: Influential Marketing Director, SQUAD.influencers<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Influential Marketing Director la <\/span><a href=\"https:\/\/www.linkedin.com\/in\/r%C4%83dulescu-geanina-601676b9\/\"><span style=\"font-weight: 400;\">SQUAD.influencers<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie care gestioneaz\u0103 peste 40 de creatori \u0219i parteneriatele lor cu brandurile.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> A intrat \u00een comunicare \u00een 2017 \u0219i a prins influencer marketingul de la primele campanii de \u201ebannering \u0219i Facebook ads&#8221; p\u00e2n\u0103 la creatorii cu narativ propriu. \u00centr-un <\/span><a href=\"https:\/\/thewoman.ro\/geanina-radulescu-influential-marketing-director-squad-influencers\/\"><span style=\"font-weight: 400;\">interviu pentru The Woman<\/span><\/a><span style=\"font-weight: 400;\">, \u00ee\u0219i rezum\u0103 filosofia \u00eentr-o fraz\u0103: \u201eRela\u021biile sunt mai valoroase dec\u00e2t orice strategie.&#8221;<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 ap\u0103r\u0103 parteneriatele lungi \u00een locul campaniilor punctuale \u0219i pentru c\u0103 refuz\u0103 colabor\u0103rile nealiniate cu valorile creatorilor pe care \u00eei reprezint\u0103. Face diferen\u021ba \u00eentre reach \u0219i comunitate, iar brandurile care au lucrat cu ea \u0219tiu c\u0103 nu e o distinc\u021bie teoretic\u0103.<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/r%C4%83dulescu-geanina-601676b9\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.instagram.com\/geanina.radulescu\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Fondatorii care au construit platformele, agen\u021biile \u0219i c\u0103r\u021bile industriei<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fondatorii sunt cei care au transformat industria prin inova\u021bie, educa\u021bie \u0219i profesionalism: platforme, agen\u021bii specializate, metodologii, c\u0103r\u021bi.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9147\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Mihai-Bocai-300x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Mihai Bocai\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Mihai Bocai: cofondator &amp; CEO, Flaminjoy<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Cofondator \u0219i CEO al <\/span><a href=\"https:\/\/ro.linkedin.com\/company\/flaminjoy\"><span style=\"font-weight: 400;\">Flaminjoy<\/span><\/a><span style=\"font-weight: 400;\">, platform\u0103 MarTech care automatizeaz\u0103 fluxurile de influencer marketing \u0219i con\u021binut pentru branduri \u0219i comercian\u021bi online.<\/span><\/p>\n<p><b>Cunoscut pentru:<\/b><span style=\"font-weight: 400;\"> A pornit compania \u00een 2017 sub numele ProductLead, \u00eempreun\u0103 cu Alexander Stoica-Marcu, \u0219i a <\/span><a href=\"https:\/\/itkey.media\/romanian-martech-productlead-transitions-to-flaminjoy\/\"><span style=\"font-weight: 400;\">rebranduit-o \u00een Flaminjoy \u00een 2022<\/span><\/a><span style=\"font-weight: 400;\"> pentru pie\u021bele interna\u021bionale, cu investitori precum Eleven Ventures \u0219i Founders Bridge. Are peste 15 ani \u00een roluri de conducere \u0219i echipe care au livrat proiecte pe patru continente.<\/span><\/p>\n<p><b>De ce e respectat \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 a pariat pe tehnologie \u00eentr-o industrie care \u00eenc\u0103 lucra \u00een Excel \u0219i WhatsApp. Flaminjoy e unul dintre pu\u021binele produse software rom\u00e2ne\u0219ti din influencer marketing construite pentru export, nu doar pentru pia\u021ba local\u0103.<\/span><\/p>\n<p><b>Unde \u00eel g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/mbocai\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/ro.linkedin.com\/company\/flaminjoy\"><span style=\"font-weight: 400;\">Flaminjoy<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9149\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Cristian-China-Birta-Chinezu-300x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Cristian China Birta\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Cristian China-Birta: cofondator, Kooperativa 2.0<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Cofondator \u0219i managing partner la Kooperativa 2.0, agen\u021bie de comunicare integrat\u0103; blogger din 2007 la <\/span><a href=\"https:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">cristianchinabirta.ro<\/span><\/a><span style=\"font-weight: 400;\">, cunoscut \u00een industrie ca \u201eChinezu&#8221;.<\/span><\/p>\n<p><b>Cunoscut pentru:<\/b><span style=\"font-weight: 400;\"> A scris cartea <\/span><a href=\"https:\/\/www.gpec.ro\/blog\/cristian-china-birta-lanseaza-prima-carte-din-romania-care-prezinta-intreaga-strategie-de-influencer-marketing\"><span style=\"font-weight: 400;\">\u201eCe ne facem, dom&#8217;le, cu influencerii \u0103\u0219tia?&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> (2021), prezentat\u0103 la lansare drept prima carte din Rom\u00e2nia despre strategia unei campanii cu influenceri. Cifrele lui publice, <\/span><a href=\"https:\/\/www.revistabiz.ro\/biz-25-ani-cristian-china-birta-kooperativa-2-0\/\"><span style=\"font-weight: 400;\">potrivit Revistei Biz<\/span><\/a><span style=\"font-weight: 400;\">: peste 500 de campanii cu influenceri organizate, peste 150 de cursuri de social media livrate companiilor \u0219i agen\u021biilor, peste 100 de conferin\u021be, peste 13.000 de articole publicate pe blog. Din 2023 este \u0219i mentor \u00een <\/span><a href=\"https:\/\/www.mocapp.net\/iam\"><span style=\"font-weight: 400;\">Influencer Accelerator (IAM)<\/span><\/a><span style=\"font-weight: 400;\">, programul MOCAPP pentru creatori de con\u021binut.<\/span><\/p>\n<p><b>De ce e respectat \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 a fost, pe r\u00e2nd, influencer, cump\u0103r\u0103tor de influen\u021b\u0103 \u0219i profesor de influen\u021b\u0103. Pu\u021bini oameni din industrie pot vorbi din toate cele trei pozi\u021bii.<\/span><\/p>\n<p><b>Unde \u00eel g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/cristianchinabirta.ro\/\"><span style=\"font-weight: 400;\">cristianchinabirta.ro<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/mocapp.net\/blog\/cristian-china-birta\/?lang=ro\"><span style=\"font-weight: 400;\">Cristian China-Birta, mentor IAM<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9151\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Profile-Florin-Grozea-ecommerce-talks-2025-300x300.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Florin Grozea\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Florin Grozea: fondator &amp; CEO, MOCAPP<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Fondator \u0219i CEO al <\/span><a href=\"https:\/\/mocapp.net\/\"><span style=\"font-weight: 400;\">MOCAPP<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie \u0219i platform\u0103 de influencer marketing, mentor \u00een Influencer Accelerator \u0219i autorul c\u0103r\u021bii &#8220;RISE&#8221;.<\/span><\/p>\n<p><b>Cunoscut pentru:<\/b><span style=\"font-weight: 400;\"> \u00cen aproape 30 de ani de carier\u0103 a construit cinci companii. MOCAPP a livrat din 2019 peste 5.000 de campanii pentru 170+ branduri \u00een 6 \u021b\u0103ri \u0219i public\u0103 anual, gratuit, <\/span><a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\"><span style=\"font-weight: 400;\">Studiul Pie\u021bei de Influencer Marketing din Rom\u00e2nia<\/span><\/a><span style=\"font-weight: 400;\">, realizat \u00eempreun\u0103 cu HypeAuditor. Studiul con\u021bine statistici \u0219i cifre de referin\u021b\u0103 din pia\u021b\u0103. A scris \u201eHit Yourself&#8221; (Polirom, 2014) \u0219i \u201eRISE&#8221; (HyperLiteratura, 2026), o carte despre identitate strategic\u0103 \u0219i leadership pentru antreprenori. \u00cen 2026 a primit premiul \u201eAntreprenorul Anului&#8221;, acordat de La French Tech Bucharest.<\/span><\/p>\n<p><b>De ce e respectat \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 este unul dintre promotorii timpurii ai industriei Creator Economy \u0219i pentru inova\u021bia adus\u0103 de platforma MOCAPP.<\/span><\/p>\n<p><b>Unde \u00eel g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/floringrozea.com\/\"><span style=\"font-weight: 400;\">floringrozea.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 \u00b7 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/floringrozea\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\"><span style=\"font-weight: 400;\">Studiul MOCAPP \u00d7 HypeAuditor 2026<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9153\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Adelina-Pasat-profile-linkedin-300x300.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Adelina Pasat\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Adelina Pasat: cofondatoare &amp; Managing Director, BUZZStore<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Cofondatoare \u0219i Managing Director al <\/span><a href=\"https:\/\/www.buzzstore.ro\/\"><span style=\"font-weight: 400;\">BUZZStore<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie de word-of-mouth \u0219i micro-influencer marketing prezent\u0103 \u00een Rom\u00e2nia \u0219i Bulgaria.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> A fondat BUZZStore \u00een 2013, c\u00e2nd \u201einfluencer&#8221; nu era \u00eenc\u0103 o meserie, \u0219i a construit una dintre cele mai mari comunit\u0103\u021bi de nano \u0219i micro-influenceri din regiune (consumatori obi\u0219nui\u021bi care recomand\u0103 produse \u00een cercul lor). <\/span><a href=\"https:\/\/www.iqads.ro\/articol\/66469\/buzzstore-la-10-ani-servicii-noi-o-noua-imagine-de-marca-si-planuri-ambitioase\"><span style=\"font-weight: 400;\">La aniversarea de 10 ani<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bia raporta peste 200 de proiecte de comunicare \u00een FMCG, beauty, pharma, tehnologie \u0219i servicii.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 a v\u0103zut \u00eenaintea pie\u021bei c\u0103 influen\u021ba la scar\u0103 se construie\u0219te din multe voci mici, credibile &#8211; tez\u0103 pe care datele o confirm\u0103 azi: 76% din con\u021binutul sponsorizat de pe Instagram vine de la creatori cu sub 50.000 de urm\u0103ritori. Adelina o practica cu zece ani \u00eenainte s\u0103 devin\u0103 mainstream.<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.buzzstore.ro\/\"><span style=\"font-weight: 400;\">buzzstore.ro<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/adelina-pasat\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Expertii Influencer Marketing din marile agen\u021bii de comunicare<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00cen agen\u021biile de PR, media \u0219i publicitate, influencer marketingul a devenit o disciplin\u0103 cu speciali\u0219ti dedica\u021bi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9155\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Adrian-Anghel-2025-profile-200x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Adrian Anghel\" width=\"200\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Adrian Anghel: Head of Digital Communication, NOMAZI Advertising<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Head of Digital Communication la <\/span><a href=\"https:\/\/www.nomaziadvertising.com\/\"><span style=\"font-weight: 400;\">NOMAZI Advertising<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bie creativ\u0103 digital-first din Bucure\u0219ti; anterior, Senior Digital Manager la Golin Rom\u00e2nia.<\/span><\/p>\n<p><b>Cunoscut pentru:<\/b><span style=\"font-weight: 400;\"> Publicitar de peste zece ani, scrie de patru ani newsletterul lunar <\/span><a href=\"https:\/\/peinterneti.ro\/\"><span style=\"font-weight: 400;\">#peinterneti<\/span><\/a><span style=\"font-weight: 400;\"> (\u201ece mi\u0219c\u0103 pe internet \u0219i-n marcomm&#8221;) citit de sute de profesioni\u0219ti din comunicare. E unul dintre pu\u021binii practicieni rom\u00e2ni care documenteaz\u0103 constant, \u00een scris, cum se schimb\u0103 platformele \u0219i ce \u00eenseamn\u0103 asta pentru branduri.<\/span><\/p>\n<p><b>De ce e respectat \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 combin\u0103 execu\u021bia zilnic\u0103 din agen\u021bie cu obiceiul rar de a explica, cu umor \u0219i surse, ce a \u00een\u021beles. Newsletterul lui este ca un curs continuu de cultur\u0103 digital\u0103 pentru marketeri.<\/span><\/p>\n<p><b>Unde \u00eel g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/peinterneti.ro\/\"><span style=\"font-weight: 400;\">peinterneti.ro<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/adispune\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9157\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Andreea-Lupu-profil-300x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Andreea Lupu\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Andreea Lupu: Strategy &amp; Innovation Director, Starcom Rom\u00e2nia<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Strategy &amp; Innovation Director la Starcom Rom\u00e2nia \u0219i Influence Lead la Publicis Media, parte din Publicis Groupe Rom\u00e2nia.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> A condus Publicis Influence ca Influence Lead \u0219i este, an de an, una dintre vocile studiului <\/span><b>InfluenceMe<\/b><span style=\"font-weight: 400;\">, cercetarea Starcom care m\u0103soar\u0103 din 2012 impactul campaniilor cu influenceri asupra consumatorilor rom\u00e2ni \u2014 <\/span><a href=\"https:\/\/www.iqads.ro\/articol\/73354\/influenceme-2025-de-la-acoperire-la-relevanta-cum-se-transforma-influenta-intr-o\"><span style=\"font-weight: 400;\">edi\u021bia 2025<\/span><\/a><span style=\"font-weight: 400;\">, a 13-a, arat\u0103 c\u0103 81% dintre adul\u021bii din Rom\u00e2nia urm\u0103resc cel pu\u021bin un influencer, iar ponderea celor care percep campaniile drept reclame a sc\u0103zut de la 62% la 54% \u00eentr-un an. Speaker constant la conferin\u021be.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 a mutat discu\u021bia de la \u201evanity metrics&#8221; la impact asupra atributelor de brand \u0219i asupra funnel-ului de cump\u0103rare, cu cercetare proprie, an de an, <\/span><a href=\"https:\/\/www.revistabiz.ro\/andreea-lupu-influence-lead-publicis-media\/\"><span style=\"font-weight: 400;\">cum explica pentru Revista Biz<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/andreea-lupu-35188422\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.iqads.ro\/articol\/73354\/influenceme-2025-de-la-acoperire-la-relevanta-cum-se-transforma-influenta-intr-o\"><span style=\"font-weight: 400;\">InfluenceMe 2025<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9159\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Mariana-Oprea-grf-profile-Mary-Oprea-300x300.jpeg\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Mariana Oprea\" width=\"300\" height=\"300\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Mariana Oprea: Head of Influencer Marketing, GRF+<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Head of Influencer Marketing la <\/span><a href=\"https:\/\/www.grf.plus\/\"><span style=\"font-weight: 400;\">Graffiti Plus (GRF+)<\/span><\/a><span style=\"font-weight: 400;\">, agen\u021bia de comunicare cu peste 25 de ani de pia\u021b\u0103, <\/span><a href=\"https:\/\/www.revistabiz.ro\/graffitipr-devine-grf\/\"><span style=\"font-weight: 400;\">rebranduit\u0103 din GraffitiPR \u00een 2022<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> Conduce practica de influencer marketing a uneia dintre agen\u021biile de PR cu cea mai lung\u0103 istorie din Rom\u00e2nia. <\/span><a href=\"https:\/\/www.revistabiz.ro\/cum-se-schimba-influencer-marketingul\/\"><span style=\"font-weight: 400;\">\u00centr-o analiz\u0103 Biz din februarie 2026<\/span><\/a><span style=\"font-weight: 400;\">, formula direc\u021bia pie\u021bei: companiile apeleaz\u0103 la influenceri nu doar pentru awareness, ci \u201epentru a-\u0219i optimiza business performance-ul, care de cele mai multe ori se traduce prin cre\u0219terea v\u00e2nz\u0103rilor&#8221;, cu micro \u0219i nano-influencerii \u00een rol tot mai important.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 integreaz\u0103 influencer marketingul \u00een comunicarea de brand, nu \u00eel trateaz\u0103 ca pe un canal separat.\u00a0<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/mariana-oprea-b3a075309\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/www.grf.plus\/\"><span style=\"font-weight: 400;\">grf.plus<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9161\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-14-at-21.44.43-272x300.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Cristina Stroiu\" width=\"272\" height=\"300\" \/><\/h3>\n<h3><span style=\"font-weight: 400;\">Cristina Stroiu: Senior Manager Influencer Marketing &amp; Partnerships, Golin Ketchum<\/span><\/h3>\n<p><b>Rol:<\/b><span style=\"font-weight: 400;\"> Senior Manager Influencer Marketing &amp; Partnerships la Golin Ketchum Rom\u00e2nia, agen\u021bia desemnat\u0103 Agen\u021bia Anului la COMMA 2026 \u0219i premiat\u0103 la EFFIE Rom\u00e2nia 2026.<\/span><\/p>\n<p><b>Cunoscut\u0103 pentru:<\/b><span style=\"font-weight: 400;\"> A lansat \u00een noiembrie 2025 <\/span><a href=\"https:\/\/golin.com\/emea\/golin-lanseaza-confluente-o-platforma-prin-care-agentia-si-influencerii-dezvolta-impreuna-mesaje-si-formate-care-promit-rezultate-brandurilor\/\"><span style=\"font-weight: 400;\">CONFLUEN\u021aE<\/span><\/a><span style=\"font-weight: 400;\">, o platform\u0103 de \u00eent\u00e2lniri \u00een care agen\u021bia \u0219i creatorii de con\u021binut construiesc \u00eempreun\u0103 mesaje \u0219i formate. Prima edi\u021bie a fost despre comunicarea sustenabilit\u0103\u021bii, a adunat creatori precum Vlad P\u00e2rvulescu, Cristina Floroiu \u0219i Lavinia Petrea.<\/span><\/p>\n<p><b>De ce e respectat\u0103 \u00een industrie:<\/b><span style=\"font-weight: 400;\"> Pentru c\u0103 a pus creatorii la masa de strategie, nu doar la cap\u0103tul brief-ului. CONFLUEN\u021aE e o recunoa\u0219tere rar\u0103 din partea unei agen\u021bii mari: influencerii nu sunt un canal de distribu\u021bie, sunt parteneri de crea\u021bie.<\/span><\/p>\n<p><b>Unde o g\u0103se\u0219ti:<\/b> <a href=\"https:\/\/www.linkedin.com\/in\/cristina-stroiu\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> \u00b7 <\/span><a href=\"https:\/\/golin.com\/emea\/golin-lanseaza-confluente-o-platforma-prin-care-agentia-si-influencerii-dezvolta-impreuna-mesaje-si-formate-care-promit-rezultate-brandurilor\/\"><span style=\"font-weight: 400;\">CONFLUEN\u021aE, Golin<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">La ce tip de expert apelezi, \u00een func\u021bie de ce ai nevoie<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cele trei categorii de mai sus sunt trei r\u0103spunsuri la trei nevoi diferite.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vrei un anume creator \u00een campanie \u2192 managerul lui de talente<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 brief-ul t\u0103u \u00eencepe cu un nume (\u201evrem s\u0103 lucr\u0103m cu X&#8221;) interlocutorul t\u0103u e managerul de talente. El \u0219tie ce accept\u0103 \u0219i ce refuz\u0103 creatorul, la ce pre\u021b \u0219i cu ce drepturi de utilizare. De obicei negociezi o rela\u021bie de parteneriat pe termen mediu-lung, nu doar o campanie punctual\u0103.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vrei zeci sau sute de creatori, cu m\u0103surare \u2192 o platform\u0103 sau o agen\u021bie specializat\u0103<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 brief-ul \u00eencepe cu un obiectiv \u2014 \u201evrem 200 de post\u0103ri \u00een trei s\u0103pt\u0103m\u00e2ni, cu raportare&#8221; \u2014 ai nevoie de infrastructur\u0103: selec\u021bie pe date auditate, contractare, control editorial, raportare centralizat\u0103. Aici lucreaz\u0103 platformele \u0219i agen\u021biile specializate. Cifra care conteaz\u0103: 76% din con\u021binutul sponsorizat vine de la creatori sub 50.000 de urm\u0103ritori, iar volumul \u0103sta nu se opereaz\u0103 manual.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Vrei strategie integrat\u0103 sau s\u0103 \u00eenve\u021bi meseria \u2192 agen\u021bia de comunicare, cursurile, c\u0103r\u021bile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dac\u0103 influencer marketingul e o pies\u0103 dintr-o campanie mai mare \u2014 PR, media, crea\u021bie \u2014 strategul din agen\u021bia de comunicare \u00eel leag\u0103 de restul. Iar dac\u0103 vrei s\u0103 \u00een\u021belegi meseria \u00eenainte s\u0103 cumperi, ai la dispozi\u021bie ce au scris oamenii de mai sus: o carte, un newsletter, un studiu anual, un blog cu 13.000 de articole.<\/span><\/p>\n<div id=\"attachment_9163\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9163\" class=\"size-large wp-image-9163\" src=\"https:\/\/mocapp.net\/blog\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-14-at-21.46.13-1024x275.png\" alt=\"Experti Influencer Marketing Rom\u00e2nia - Foto via InfluencerMarketing.ro\" width=\"1024\" height=\"275\" \/><p id=\"caption-attachment-9163\" class=\"wp-caption-text\">Foto via <a href=\"http:\/\/www.InfluencerMarketing.ro\" target=\"_blank\" rel=\"noopener\">InfluencerMarketing.ro<\/a><\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Lista nu e \u00eenchis\u0103<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Industria are mai mul\u021bi oameni buni dec\u00e2t cei 12 nominaliza\u021bi mai sus. Ne propunem s\u0103 actualiz\u0103m acest articol \u00een fiecare an, odat\u0103 cu studiul anual al Pie\u021bei Influencer Marketing. Dac\u0103 ai o propunere care \u00eendepline\u0219te cele patru criterii, scrie-ne la <\/span><a href=\"mailto:contact@mocapp.net\"><span style=\"font-weight: 400;\">contact@mocapp.net<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00centreb\u0103ri frecvente<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Cine sunt cei mai cunoscu\u021bi exper\u021bi \u00een influencer marketing din Rom\u00e2nia?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nu exist\u0103 un clasament oficial \u00een Rom\u00e2nia. Profesioni\u0219tii recunoscu\u021bi de industrie \u00een 2026, pe baza rezultatelor publice \u0219i a contribu\u021biei la breasl\u0103, includ: Andrei Alexandru (WBT \/ Global Records), Monica Munteanu (Influence Room), Adriana Popescu (Lioness Media) \u0219i Geanina R\u0103dulescu (SQUAD.influencers) \u00een managementul de talente; Mihai Bocai (Flaminjoy), Cristian China-Birta (Kooperativa 2.0), Florin Grozea (MOCAPP) \u0219i Adelina Pasat (BUZZStore) ca fondatori \u0219i autori; Adrian Anghel (NOMAZI), Andreea Lupu (Starcom), Mariana Oprea (GRF+) \u0219i Cristina Stroiu (Golin Ketchum) \u00een agen\u021biile de comunicare.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Care este diferen\u021ba dintre un manager de talente, o agen\u021bie \u0219i o platform\u0103 de influencer marketing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Managerul de talente reprezint\u0103 creatorul sau vedeta: negociaz\u0103 \u00een numele lui\/ei, \u00eei protejeaz\u0103 imaginea \u0219i \u00eei construie\u0219te cariera. Managerul este recompensat de creator\/vedet\u0103. Agen\u021bia de influencer marketing reprezint\u0103 brandul: prime\u0219te brief-ul, selecteaz\u0103 creatorii, coordoneaz\u0103 produc\u021bia \u0219i raporteaz\u0103; agen\u021bia este pl\u0103tit\u0103 de brand, care este clientul agen\u021biei. Platforma este un instrument software prin care se face selec\u021bia, contractarea \u0219i raportarea la scar\u0103; poate fi folosit\u0103 direct de brand sau prin agen\u021bie. Multe companii, MOCAPP inclusiv, combin\u0103 agen\u021bia (serviciile pentru clien\u021bi) cu platforma (instrumentele digitale).<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cum verifici dac\u0103 un expert sau o agen\u021bie de influencer marketing este credibil\u0103?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cere trei lucruri: istoricul campaniilor \u0219i al clien\u021bilor, rezultatele pe care le-au ob\u021binut, exper\u021bii cu care vei lucra. Un portofoliu public de campanii, cu branduri care pot confirma. Date \u0219i statistici: cum m\u0103soar\u0103 audien\u021ba (audit de urm\u0103ritori fal\u0219i, engagement real), cum raporteaz\u0103 rezultatele, cum arat\u0103 analiza final\u0103. \u0218i exper\u021bii care vor presta de fapt serviciile pentru tine.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cum a fost alc\u0103tuit\u0103 lista \u0219i cum poate fi actualizat\u0103?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lista a fost alc\u0103tuit\u0103 de echipa MOCAPP dup\u0103 patru criterii: minimum cinci ani \u00een industrie, rezultate verificabile, contribu\u021bie public\u0103 (articole, c\u0103r\u021bi, cursuri, studii) \u0219i reputa\u021bie \u00een r\u00e2ndul colegilor de breasl\u0103. Ordinea e alfabetic\u0103 \u00een fiecare categorie. Actualiz\u0103m lista anual, \u00een septembrie, iar propunerile se pot trimite la <\/span><a href=\"mailto:contact@mocapp.net\"><span style=\"font-weight: 400;\">contact@mocapp.net<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400;\">Vrei s\u0103 vezi cifrele din spatele acestei industrii? <\/span><\/i><a href=\"https:\/\/mocapp.net\/studiu-influencer-marketing-romania-2026\/\"><i><span style=\"font-weight: 400;\">Descarc\u0103 gratuit Studiul Pie\u021bei de Influencer Marketing din Rom\u00e2nia 2026<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, realizat de MOCAPP \u00eempreun\u0103 cu HypeAuditor.<\/span><\/i><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"@id\": \"https:\/\/mocapp.net\/blog\/experti-influencer-marketing-romania\/?lang=ro#faq\",\n  \"inLanguage\": \"ro-RO\",\n  \"mainEntityOfPage\": \"https:\/\/mocapp.net\/blog\/experti-influencer-marketing-romania\/?lang=ro\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Cine sunt cei mai cunoscu\u021bi exper\u021bi \u00een influencer marketing din Rom\u00e2nia?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nu exist\u0103 un clasament oficial \u00een Rom\u00e2nia. Profesioni\u0219tii recunoscu\u021bi de industrie \u00een 2026, pe baza rezultatelor publice \u0219i a contribu\u021biei la breasl\u0103, includ: Andrei Alexandru (WBT \/ Global Records), Monica Munteanu (Influence Room), Adriana Popescu (Lioness Media) \u0219i Geanina R\u0103dulescu (SQUAD.influencers) \u00een managementul de talente; Mihai Bocai (Flaminjoy), Cristian China-Birta (Kooperativa 2.0), Florin Grozea (MOCAPP) \u0219i Adelina Pasat (BUZZStore) ca fondatori \u0219i autori; Adrian Anghel (NOMAZI), Andreea Lupu (Starcom), Mariana Oprea (GRF+) \u0219i Cristina Stroiu (Golin Ketchum) \u00een agen\u021biile de comunicare.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Care este diferen\u021ba dintre un manager de talente, o agen\u021bie \u0219i o platform\u0103 de influencer marketing?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Managerul de talente reprezint\u0103 creatorul sau vedeta: negociaz\u0103 \u00een numele lui\/ei, \u00eei protejeaz\u0103 imaginea \u0219i \u00eei construie\u0219te cariera. Managerul este recompensat de creator\/vedet\u0103. Agen\u021bia de influencer marketing reprezint\u0103 brandul: prime\u0219te brief-ul, selecteaz\u0103 creatorii, coordoneaz\u0103 produc\u021bia \u0219i raporteaz\u0103; agen\u021bia este pl\u0103tit\u0103 de brand, care este clientul agen\u021biei. Platforma este un instrument software prin care se face selec\u021bia, contractarea \u0219i raportarea la scar\u0103; poate fi folosit\u0103 direct de brand sau prin agen\u021bie. 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