October 2020

Social Media Fraud. How Many Influencers Have Fake Followers

Social Media Fraud. How Many Influencers Have Fake Followers and Why the “Inflated” Numbers Affect You
Florin Grozea 29/10/2020

47% of Instagram users in Romania artificially increase their number of followers (fake followers), using various fraudulent tactics. (Source: HypeAuditor & MOCAPP Report - Romania, October 2020) What are we talking […]


What are the skills a true influencer has
Florin Grozea 22/10/2020

True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know an influencer has the qualities needed to be a suitable digital creator for your brand? What […]


Why an Influencer Marketing Campaign Fails

Why an Influencer Marketing Campaign Fails: 3 Mistakes that 90% of Professionals Often Make
Florin Grozea 14/10/2020

The perfect influencer campaign does not exist. But there are some dangers we can consider from the start so as not to make the mistakes that are often made in […]