Author

Florin Grozea

CEO @ MOCAPP. Over 25 years of experience in the creative industries. Entrepreneur since 2007. I write my personal blog since 2006, generally about creators and artists, marketing and advertising in Social Media.


I.AM - Influencer Accelerator by MOCAPP.
MOCAPP launches the first Influencer Accelerator in SEE

MOCAPP, a martech company specializing in Influencer Marketing, announces the launch of I.AM – […]

Florin Grozea Posted On 29/09/2023

Leveraging Instagram Influencers for successful e-Commerce campaigns

In the dynamically shifting digital marketing landscape, it's crucial to acknowledge the significant impact […]

Florin Grozea Posted On 29/06/2023

Influencers as Marketing full-funnel

In 2023, Influencer Marketing reigns supreme as a potent tool for eCommerce businesses. It […]

Florin Grozea Posted On 12/06/2023

Top 5 Reasons to Use a Romanian Influencer Platform
Top 5 Reasons to Use a Romanian Influencer Platform

Are you looking for Romanian influencers? Do you want to create campaigns with Romanian […]

Florin Grozea Posted On 27/11/2020

Social Media Fraud. How Many Influencers Have Fake Followers
Social Media Fraud. How Many Influencers Have Fake Followers and Why the “Inflated” Numbers Affect You

47% of Instagram users in Romania artificially increase their number of followers (fake followers), […]

Florin Grozea Posted On 29/10/2020

What are the skills a true influencer has

True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know […]

Florin Grozea Posted On 22/10/2020

Why an Influencer Marketing Campaign Fails
Why an Influencer Marketing Campaign Fails: 3 Mistakes that 90% of Professionals Often Make

The perfect influencer campaign does not exist. But there are some dangers we can […]

Florin Grozea Posted On 14/10/2020