What is a Key Opinion Leader (KOL) and how it differs from an Influencer
We hear more and more about Key Opinion Leaders (abbreviated: KOLs). Then the word […]
Education
MOCAPP blog education category compiles our best how-to articles, market studies and guidelines for companies working with influencers and influencers alike.
What are the skills a true influencer has
True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know […]
Why an Influencer Marketing Campaign Fails: 3 Mistakes that 90% of Professionals Often Make
The perfect influencer campaign does not exist. But there are some dangers we can […]
How Much Does an Influencer Campaign Cost
Probably the most commonly used question in Influencer Marketing is about budgets: how much […]
What is an Influencer Campaign Brief
For each Influencer Marketing campaign there is a brief written by the client to […]
The difference between Affiliate and Influencer Marketing
If you came across this article, you have certainly wondered what difference is between […]
The Power of Influencers
There is more and more talk about the power of influencers in Social Media. […]
What is an Influencer
The Influencer is at the centre of the action when we talk about Influencer […]
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