Top Types of Influencer Marketing Campaigns (with Examples)
The Influencer Marketing industry will reach $15 billion by 2022.
This incredible growth explains why Influencer Marketing is considered a smart move by marketers in their relationship with customers in the digital environment.
Total budgets in Influencer Marketing campaigns have increased by over 300% in the last 3 years and will continue to increase twice in the next 2 years.
Influencer Marketing campaigns are often done, and the types of campaigns are quite different.
Types of Influencer Marketing Campaigns
It is important to start with the two main categories:
The first is Product Placement.
The second is Sponsored Content.
Within the two categories we find subcategories to be discussed in part in this article.
I. Product Placement
1.1 Unboxing
1.2 Product Exclusive / Pre-Release
II. Sponsored Content
2.1 “Brought to You By”
2.2 Integrated / Branded Content
2.3 Theme or Hashtag Campaign
2.4 Shoutout
2.5 Giveaway & Contest
2.6 Discount Code or Conversions
I. Product Placement
The best known and most used method among influencer campaigns.
It is a type of advertising also used in movies, TV shows and music videos. It involves the appearance of a physical product, either in a general vlog or in a product testing video or unboxing (the first opening of a package). However, the product is presented and possibly even used in that video. The product can even appear with a link to the online store from which it can be purchased.
Example: Bianca Adam x Mobilfox
1.1 Unboxing
It is also a well-known format. During unboxing, the influencer unpacks the product and presents the content inside to his followers in a unique way.
1.2 Product Exclusive / Pre-Release
Here things are not very different from unboxing, because both present products. The difference is made by the fact that the products presented are not yet released. Thus, they are promoted before release, in order to increase by influencers the interest towards the relevant products.
II. Sponsored Content
When we talk about sponsored content, we refer to content created by an influencer, which is produced in collaboration with a brand that sponsors it. And the ways the influencer includes the brand in the vlog / article are unlimited: he / she can use the brand’s products, he / she can use the logo, he / she can mention the brand…
Example: Marilu x Yoop
2.1 “Brought to You By”
This type of sponsorship is usually presented at the end of the video, with the message “This video was presented to you by…”, when the brand name is also mentioned.
2.2 Integrated / Branded Content
In this case, the influencer includes the brand or product(s) of the brand into the story, but does so in a more subtle or indirect way. Thus, the product(s) seem to be part of the story.
2.3 Theme or Hashtag Campaign
This tactic applies when talking about promoting a particular theme or hashtag in Social Media. It is most often made by several influencers, simultaneously.
2.4 Shoutout
Shoutout is a very simple way, created for brands, to receive thanks from the influencer.
2.5 Giveaway & Contest
Very used lately in Romania!
Giveaways are another tactic to promote a product or service. Within them, influencers directly involve their community by asking them to express their views regarding a particular product that one or more people in the community can gain.
2.6 Discount Code / Conversions
It is the method used by the influencer to present a product or service. He/ she is also the one who offers the community a discount code for that product / service previously presented. Most of the time, the code is unique for each influencer, so the brand can track conversions across the entire campaign.
