 Florin Grozea
25/07/2024
The Influencer Marketing Market in Romania
| Florin Grozea
30/04/2024
5 Best Celebrity Endorsements of 2024
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Influencer Accelerator hits a new milestone: 5500 community members!
The fourth edition of the Influencer Accelerator by MOCAPP (IAM) concluded successfully, marking a significant achievement: surpassing 5,500 community members, making it the largest influencer community in Romania. Key Highlights from […]
Influencer Marketing in Romania vs Europe vs US (2025)
The growth of Influencer Marketing in Romania is faster than the rest of the European continent, but far from the Western industries. Brands are investing around $100-120M / year in […]
The Influencer Marketing Market in Romania
Over 100 million EURO in influencer campaigns in 2024, a 300% increase in three years! As social networks become increasingly influential in consumers' lives, the impact of digital content creators is […]
5 Best Celebrity Endorsements of 2024
Celebrity Endorsements or Influencer Marketing? Short answer: Both! 😉 Before the rise of Influencer Marketing, Celebrity Endorsements involved movie stars, famous singers, and athletes. And then Instagram came, and everybody talked about the […]
MOCAPP launches the first Influencer Accelerator in SEE
MOCAPP, a martech company specializing in Influencer Marketing, announces the launch of I.AM – Influencer Accelerator by MOCAPP. The program is dedicated to content creators who want to raise their […]
Leveraging Instagram Influencers for successful e-Commerce campaigns
Instagram Influencers and Content Creators are the most impactful partners for e-Commerce brands in 2023. Instagram's massive user base and visually-rich interface make it an attractive space for e-Commerce brands to […]
Influencers as Marketing full-funnel
In 2023, Influencer Marketing reigns supreme as a potent tool for eCommerce businesses. It hinges on the ever-increasing reliance consumers place on the recommendations of social influencers during their buying […]
What is a Key Opinion Leader (KOL) and how it differs from an Influencer
We hear more and more about Key Opinion Leaders (abbreviated: KOLs). Then the word Influencer comes to mind and the question naturally arises - is an Influencer and a KOL […]
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