The growth of Influencer Marketing in Romania is faster than the rest of the European continent, but far from the Western industries. Brands are investing around $100-120M / year in […]
Education
MOCAPP blog education category compiles our best how-to articles, market studies and guidelines for companies working with influencers and influencers alike.
Over 100 million EURO in influencer campaigns in 2024, a 300% increase in three years! As social networks become increasingly influential in consumers' lives, the impact of digital content creators is […]
Celebrity Endorsements or Influencer Marketing? Short answer: Both! 😉 Before the rise of Influencer Marketing, Celebrity Endorsements involved movie stars, famous singers, and athletes. And then Instagram came, and everybody talked about the […]
Instagram Influencers and Content Creators are the most impactful partners for e-Commerce brands in 2023. Instagram's massive user base and visually-rich interface make it an attractive space for e-Commerce brands to […]
We hear more and more about Key Opinion Leaders (abbreviated: KOLs). Then the word Influencer comes to mind and the question naturally arises - is an Influencer and a KOL […]
True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know an influencer has the qualities needed to be a suitable digital creator for your brand? What […]
The perfect influencer campaign does not exist. But there are some dangers we can consider from the start so as not to make the mistakes that are often made in […]
Probably the most commonly used question in Influencer Marketing is about budgets: how much does an influencer campaign cost? Do you know that moment when you see a new product, you […]
For each Influencer Marketing campaign there is a brief written by the client to the influencer. But what is an influencer campaign brief and what should it contain? In this article […]
If you came across this article, you have certainly wondered what difference is between Affiliate and Influencer Marketing! Affiliate Marketing and Influencer Marketing are two concepts constantly used by brands, content […]
