The fourth edition of the Influencer Accelerator by MOCAPP (IAM) concluded successfully, marking a significant achievement: surpassing 5,500 community members, making it the largest influencer community in Romania. Key Highlights from […]
The growth of Influencer Marketing in Romania is faster than the rest of the European continent, but far from the Western industries. Brands are investing around $100-120M / year in […]
Over 100 million EURO in influencer campaigns in 2024, a 300% increase in three years! As social networks become increasingly influential in consumers' lives, the impact of digital content creators is […]
Celebrity Endorsements or Influencer Marketing? Short answer: Both! 😉 Before the rise of Influencer Marketing, Celebrity Endorsements involved movie stars, famous singers, and athletes. And then Instagram came, and everybody talked about the […]
MOCAPP, a martech company specializing in Influencer Marketing, announces the launch of I.AM – Influencer Accelerator by MOCAPP. The program is dedicated to content creators who want to raise their […]
Instagram Influencers and Content Creators are the most impactful partners for e-Commerce brands in 2023. Instagram's massive user base and visually-rich interface make it an attractive space for e-Commerce brands to […]
In 2023, Influencer Marketing reigns supreme as a potent tool for eCommerce businesses. It hinges on the ever-increasing reliance consumers place on the recommendations of social influencers during their buying […]
We hear more and more about Key Opinion Leaders (abbreviated: KOLs). Then the word Influencer comes to mind and the question naturally arises - is an Influencer and a KOL […]
A new round of fundraising is taking place these days on SeedBlink! MOCAPP, a tech company that helps brands grow their online sales through marketing automation, is entering a new round […]
(Article updated on July 26, 2021) Instagram is the most used social network in Influencer Marketing internationally. Content creators prefer it to other social networks, and this has led to most […]
