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Author

Florin Grozea

CEO @ MOCAPP. Over 25 years of experience in the creative industries. Entrepreneur since 2007. I write my personal blog since 2006, generally about creators and artists, marketing and advertising in Social Media.




Piata Influencer Marketing din Romania 2024
The Influencer Marketing Market in Romania

Over 100 million EURO in influencer campaigns in 2024, a 300% increase in three […]

Florin Grozea Posted On 25/07/2024

Florin Piersic in reclama Caraiman
5 Best Celebrity Endorsements of 2024

Celebrity Endorsements or Influencer Marketing? Short answer: Both! 😉 Before the rise of Influencer Marketing, Celebrity […]

Florin Grozea Posted On 30/04/2024

I.AM - Influencer Accelerator by MOCAPP.
MOCAPP launches the first Influencer Accelerator in SEE

MOCAPP, a martech company specializing in Influencer Marketing, announces the launch of I.AM – […]

Florin Grozea Posted On 29/09/2023

Leveraging Instagram Influencers for successful e-Commerce campaigns

Instagram Influencers and Content Creators are the most impactful partners for e-Commerce brands in […]

Florin Grozea Posted On 29/06/2023

Influencers as Marketing full-funnel

In 2023, Influencer Marketing reigns supreme as a potent tool for eCommerce businesses. It […]

Florin Grozea Posted On 12/06/2023

Top 5 Reasons to Use a Romanian Influencer Platform
Top 5 Reasons to Use a Romanian Influencer Platform

Are you looking for Romanian influencers? Do you want to create campaigns with Romanian […]

Florin Grozea Posted On 27/11/2020

Social Media Fraud. How Many Influencers Have Fake Followers
Social Media Fraud. How Many Influencers Have Fake Followers and Why the “Inflated” Numbers Affect You

47% of Instagram users in Romania artificially increase their number of followers (fake followers), […]

Florin Grozea Posted On 29/10/2020

What are the skills a true influencer has

True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know […]

Florin Grozea Posted On 22/10/2020

Why an Influencer Marketing Campaign Fails
Why an Influencer Marketing Campaign Fails: 3 Mistakes that 90% of Professionals Often Make

The perfect influencer campaign does not exist. But there are some dangers we can […]

Florin Grozea Posted On 14/10/2020

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