The fourth edition of the Influencer Accelerator by MOCAPP (IAM) concluded successfully, marking a significant achievement: surpassing 5,500 community members, making it the largest influencer community in Romania. Key Highlights from […]
The growth of Influencer Marketing in Romania is faster than the rest of the European continent, but far from the Western industries. Brands are investing around $100-120M / year in […]
Over 100 million EURO in influencer campaigns in 2024, a 300% increase in three years! As social networks become increasingly influential in consumers' lives, the impact of digital content creators is […]
Celebrity Endorsements or Influencer Marketing? Short answer: Both! 😉 Before the rise of Influencer Marketing, Celebrity Endorsements involved movie stars, famous singers, and athletes. And then Instagram came, and everybody talked about the […]
MOCAPP, a martech company specializing in Influencer Marketing, announces the launch of I.AM – Influencer Accelerator by MOCAPP. The program is dedicated to content creators who want to raise their […]
Instagram Influencers and Content Creators are the most impactful partners for e-Commerce brands in 2023. Instagram's massive user base and visually-rich interface make it an attractive space for e-Commerce brands to […]
In 2023, Influencer Marketing reigns supreme as a potent tool for eCommerce businesses. It hinges on the ever-increasing reliance consumers place on the recommendations of social influencers during their buying […]
Are you looking for Romanian influencers? Do you want to create campaigns with Romanian influencers? There are high chances for you to need an automated Influencer Marketing platform. It sounds SF […]
47% of Instagram users in Romania artificially increase their number of followers (fake followers), using various fraudulent tactics. (Source: HypeAuditor & MOCAPP Report - Romania, October 2020) What are we talking […]
True Influencer. Fake Influencer. Real influencer. Influencer without influence. Pseudo Influencer. How do you know an influencer has the qualities needed to be a suitable digital creator for your brand? What […]
